Loïc Nottet

Loïc Nottet — alternative artist from BE.

Belgian artist Loïc Nottet, known for his talents in singing, songwriting, and dancing, gained recognition through his participation in The Voice Belgique in…

Influence: 56.17% Fanbase: 39.51% Trending: 64.50% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Fnac • 33.14% • Very Strong

As of 2025-09-08

1,935,497

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:02:36 UTC

Genres

alternativealternativeeuropeaneurovision

Biography

Belgian artist Loïc Nottet, known for his talents in singing, songwriting, and dancing, gained recognition through his participation in The Voice Belgique in 2014 and his fourth-place finish in the Eurovision Song Contest 2015 with "Rhythm Inside." Following this success, he released "Million Eyes," the lead single from his debut album Selfocracy, which achieved chart-topping status in Belgium and reached the top ten in France and Switzerland. Nottet's second studio album, Sillygomania, was released on May 29, 2020, further showcasing his diverse musical abilities and artistic growth.

Top Brand Affinities

Report Date: 2025-09-08

Loïc Nottet reliably reaches 18-24 & 25-34 audiences in FRANCE, UNITED STATES, BELGIUM. The base is heavily female (67%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (381,750 avg views per post); Tiktok layers on depth and replies. The audience sits near Fnac, Monoprix, Kiabi, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Loïc Nottet score 3.71% — Very Strong bucket.

Brand: FnacBrand: MonoprixBrand: Kiabi

Followers:1,935,497

Engagements:71,842

Rate:3.7%

Posts:284

Avg Likes:68,394

Avg Comments:844

Avg Views:390,090

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,935,497 · Engagements 71,842 · Rate 3.7% Posts 284 · Views 390,090 · Avg Likes 68,394 · Avg Comments 844 · Avg Views 390,090	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 22% 13-17: 10% 35-44: 3%	Largest: 18-24 (62%); next: 25-34 (22%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	FRANCE (29%) UNITED STATES (10%) BELGIUM (9%) BRAZIL (7%) RUSSIA (4%)	Top regions: FRANCE (29%), UNITED STATES (10%), BELGIUM (9%)
Platform Engagement	Instagram: 14,448 avg likes/post · Tiktok: 381,750 avg views/post · Youtube: 8,340 avg views/post	Best reach: Tiktok 381,750 avg views; best engagement: Tiktok 52,850 avg likes

Top Brand Affinities

Fnac

Score: 33.14

Monoprix

Score: 31.31

Kiabi

Score: 29.87

Cluse

Score: 20.07

Accor Hotels

Score: 19.07

Birchbox

Score: 16.39

Galeries Lafayette

Score: 15.48

ESPRIT

Score: 11.75

Guerlain

Score: 10.99

Auchan

Score: 10.83

Jean Paul Gaultier

Score: 10.77

Vichy

Score: 10.14

Brand	Category	Score
Fnac		33.14
Monoprix		31.31
Kiabi		29.87
Cluse		20.07
Accor Hotels		19.07
Birchbox		16.39
Galeries Lafayette		15.48
ESPRIT		11.75
Guerlain		10.99
Auchan		10.83
Jean Paul Gaultier		10.77
Vichy		10.14
JACQUEMUS		9.27
Efteling		7.93
Calzedonia		7.21
KARL LAGERFELD		7.03
PLAYMOBIL		6.84
Thermomix		6.79
NBC		5.61
Garnier		5.60
Décathlon		5.41
Longchamp		5.13
Primark		4.95
Tomorrowland		4.77
Pull&Bear		4.75
Kiko		4.69
Daniel Wellington		4.36
Bershka		3.89
Hermès		3.79
Montblanc		3.50
KENZO		3.43
Summit Entertainment		3.24
Lindt		3.13
Stradivarius		3.03
Sephora		2.96
Polaroid		2.89
Armani		2.87
ASOS		2.87
Too Faced Cosmetics		2.58
Fila		2.55
Dr. Martens		2.52
Rover		2.45
Tarte Cosmetics		2.43
NYX Cosmetics		2.42
Valentino		2.42
shein		2.41
Lollapalooza		2.36
H&M		2.25
GAP		2.20
Yves Saint Laurent		2.15