Logan Paul

Logan Paul — pop artist from US.

Logan Paul, a multi-talented entertainer, rose to fame through his comedy and prank videos on YouTube before branching out into film and music projects.…

Influence: 59.37% Fanbase: 55.54% Trending: 61.28% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

WW • 8.72% • Very Strong

As of 2025-09-09

27,165,145

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:35:24 UTC

Genres

poppopsocial media pop

Biography

Logan Paul, a multi-talented entertainer, rose to fame through his comedy and prank videos on YouTube before branching out into film and music projects. Originally from Westlake, Ohio, Paul began his online presence at a young age alongside his brother, Jake Paul. He gained a substantial following on Vine while studying at Ohio State University, prompting his move to Los Angeles in 2014 to further pursue his career. Since then, Paul has diversified his content, appearing in various TV shows and films while also releasing satirical pop tracks, collaborating with artists like Why Don't We and engaging with his fan base through music videos and vlogs.

Top Brand Affinities

Report Date: 2025-09-09

Logan Paul cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, INDIA, UNITED KINGDOM. A heavily male (58%) profile rewards creative that treats fans like insiders. Performance peaks on Instagram with 251,035 avg likes per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with WW, New Era, Champion, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Logan Paul score 0.92% — Low bucket.

Brand: WWBrand: New EraBrand: Champion

Followers:27,165,145

Engagements:251,035

Rate:0.9%

Posts:1,303

Avg Likes:251,035

Avg Comments:1,126

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 27,165,145 · Engagements 251,035 · Rate 0.9% Posts 1,303 · Views 0 · Avg Likes 251,035 · Avg Comments 1,126 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 36% 13-17: 10% 35-44: 6%	Largest: 18-24 (47%); next: 25-34 (36%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	UNITED STATES (32%) INDIA (5%) UNITED KINGDOM (5%) ITALY (4%) BRAZIL (3%)	Top regions: UNITED STATES (32%), INDIA (5%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 251,035 avg likes/post	best engagement: Instagram 251,035 avg likes

Top Brand Affinities

WW

Score: 8.72

New Era

Score: 8.21

Champion

Score: 5.46

American Eagle

Score: 4.56

Under Armour

Score: 3.84

Paramount Pictures

Score: 3.19

ESPN

Score: 2.98

UFC

Score: 2.74

Urban Outfitters

Score: 2.67

Target

Score: 2.53

Bellagio

Score: 2.37

MTV

Score: 2.34

Brand	Category	Score
WW		8.72
New Era		8.21
Champion		5.46
American Eagle		4.56
Under Armour		3.84
Paramount Pictures		3.19
ESPN		2.98
UFC		2.74
Urban Outfitters		2.67
Target		2.53
Bellagio		2.37
MTV		2.34
Lululemon Athletica		2.31
Sneakerhead		2.23
Nickelodeon		2.21
Polo Ralph Lauren		2.18
Dr. Martens		2.12
shein		2.12
Geocaching		2.10
Dodge		2.01
Forever 21		1.99
Dolce & Gabbana		1.97
Tomorrowland		1.96
Rolls-Royce		1.96
Chipotle Mexican Grill		1.91
Calvin Klein		1.90
CBS Television Studios		1.88
Armani		1.82
New Balance		1.82
Call of Duty		1.81
Budweiser		1.81
Warner Bros		1.75
Ubisoft		1.75
Costco		1.73
Grand Theft Auto		1.72
Puma		1.67
SheInside		1.66
CBS		1.66
Pixar		1.64
Gymshark		1.63
Rolex		1.62
McLaren		1.60
Walmart		1.58
Bugatti		1.56
Bershka		1.50
Activision Blizzard		1.49
KTM		1.48
Sephora		1.45
Versace		1.45
McDonald's		1.42