Locksmith

Locksmith — hip-hop & rap artist from US.

Locksmith, born Davood Asgari in 1984 in Richmond, California, rose to fame in the early 2000s as a rapper and producer of Persian and African-American…

Influence: 54.51% Fanbase: 28.60% Trending: 67.47% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 39.15% • Very Strong

As of 2025-09-08

579,719

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:05:03 UTC

Genres

hip-hop & rapconscious hip hopcanadian hip hophip-hop/rapunderground hip hopdeep underground hip hopcontemporary hip hophip hop

Biography

Locksmith, born Davood Asgari in 1984 in Richmond, California, rose to fame in the early 2000s as a rapper and producer of Persian and African-American descent. Alongside Left, he formed the socially conscious rap duo the Frontline, releasing their debut album Who R You in 2004 and gaining recognition for their positive message amidst the hyphy movement. Locksmith also made a name for himself as a battle rapper, appearing on MTV's Freestyle Battle Championship and later competing in GrindTime's Rap Battle League.

Transitioning from battle rap to studio recordings, Locksmith released a series of mixtapes and albums, including The Locktape (2010), I Am Lock (2011), and the Ski Beatz-produced Embedded (2011). He continued to build his discography with projects like Labyrinth (2012) and The Green Box (2013) before dropping his solo debut A Thousand Cuts in 2014, followed by Lofty Goals in 2015, showcasing his evolution as an artist.

Top Brand Affinities

Report Date: 2025-09-08

Locksmith reaches 25-34 & 18-24 audiences concentrated in UNITED STATES, CANADA, UNITED KINGDOM. The demographic tilt is heavily male (89%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 3,191 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Akai, Pro Tools, Amazon Music suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Locksmith score 0.14% — Low bucket.

Brand: AkaiBrand: Pro ToolsBrand: Amazon Music

Followers:579,719

Engagements:826

Rate:0.1%

Posts:8,266

Avg Likes:810

Avg Comments:45

Avg Views:3,191

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 579,719 · Engagements 826 · Rate 0.1% Posts 8,266 · Views 3,191 · Avg Likes 810 · Avg Comments 45 · Avg Views 3,191	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 33% 35-44: 13% 45-64: 4%	Largest: 25-34 (47%); next: 18-24 (33%)
Gender Split	Female: 11% Male: 89% Non-binary/Other: 0%	Skews male (89%)
Top Countries	UNITED STATES (62%) CANADA (7%) UNITED KINGDOM (5%) SOUTH AFRICA (4%) AUSTRALIA (3%)	Top regions: UNITED STATES (62%), CANADA (7%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 439 avg likes/post · Youtube: 3,191 avg views/post	Best reach: Youtube 3,191 avg views; best engagement: Instagram 439 avg likes

Top Brand Affinities

Akai

Score: 39.15

Pro Tools

Score: 24.05

Amazon Music

Score: 23.07

SoundCloud

Score: 16.07

Beats Electronics

Score: 15.45

WNBA

Score: 15.39

Ableton

Score: 14.83

Crown Royal

Score: 12.87

Mixcloud

Score: 12.67

New Era

Score: 12.37

ESPN

Score: 10.48

iHeartRadio Music Awards

Score: 9.55

Brand	Category	Score
Akai		39.15
Pro Tools		24.05
Amazon Music		23.07
SoundCloud		16.07
Beats Electronics		15.45
WNBA		15.39
Ableton		14.83
Crown Royal		12.87
Mixcloud		12.67
New Era		12.37
ESPN		10.48
iHeartRadio Music Awards		9.55
Hennessy		8.26
Spotify Music		7.79
Everlast		7.37
Sneakerhead		7.19
Sneaker News		6.85
FOX		6.55
Pioneer		6.42
Los Angeles Lakers		6.31
NBA		6.22
Jameson		6.18
Nice Kicks		6.18
NFL		6.07
Mortal Kombat		6.03
Sole Collector		5.54
MTV		5.48
CNN		4.95
Comedy Central		4.70
UFC		4.30
Verizon		4.19
Monster Beverage		3.78
Matrix		3.71
Paramount Pictures		3.66
Uber		3.66
NBC		3.59
Cartoon Network		3.58
Kickstarter		3.58
WWE		3.57
Taco Bell		3.56
Acura		3.52
Kodak		3.49
NHL		3.26
Timberland		3.23
Universal		3.13
Nickelodeon		3.04
Barber Shop Connect		3.00
Columbia Pictures		2.98
Supreme		2.80
Carhartt		2.74