LOCASH

LOCASH — pop artist from US.

PEOPLE has dubbed LOCASH as "country music's iconic feel-good duo," consisting of Preston Brust and Chris Lucas. They have launched their own record label,…

Influence: 58.78% Fanbase: 40.43% Trending: 67.95% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 26.60% • Very Strong

As of 2025-09-08

453,410

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:04:55 UTC

Genres

popcountry popcountrycountrycontemporary countrycountry roadhip-hop & rapcountry rapfolk & traditionalmodern country rock

Biography

PEOPLE has dubbed LOCASH as "country music's iconic feel-good duo," consisting of Preston Brust and Chris Lucas. They have launched their own record label, Galaxy Label Group, with distribution by BBR Music Group/BMG Nashville. The duo is set to release fresh music this spring, following recent collaborations and hit singles like "I Love This Life" and "One Big Country Song." LOCASH has achieved significant success since their debut in 2015, earning eight charting singles, two albums, and nearly 800 million global streams. They have also formed partnerships with brands like 44 Farms and supported Kane Brown's tour.

LOCASH, named by American Songwriter for their ability to "hit homers and serve up first-class songs," have established themselves as a prominent duo in the country music scene. Their new record label, Galaxy Label Group, will continue their successful career trajectory, building on past hits and collaborations. With a history of chart-topping singles and industry recognition, LOCASH's partnership with 44 Farms and recent tour support for Kane Brown further solidify their position in the country music landscape.

Top Brand Affinities

Report Date: 2025-09-08

LOCASH maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, NIGERIA, CANADA. The audience leans heavily male (57%), so brand cues around style and status perform well. The clearest reach is on Youtube with 1,605 avg views per post; Instagram functions as the community touchpoint. Affinity with Ariat, Live Nation, Miller Lite makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist LOCASH score 0.12% — Low bucket.

Brand: AriatBrand: Live NationBrand: Miller Lite

Followers:453,410

Engagements:530

Rate:0.1%

Posts:4,670

Avg Likes:517

Avg Comments:25

Avg Views:3,118

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 453,410 · Engagements 530 · Rate 0.1% Posts 4,670 · Views 3,118 · Avg Likes 517 · Avg Comments 25 · Avg Views 3,118	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 38% 25-34: 31% 35-44: 15% 45-64: 10%	Largest: 18-24 (38%); next: 25-34 (31%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	UNITED STATES (71%) NIGERIA (15%) CANADA (5%) UNITED KINGDOM (3%) SOUTH AFRICA (2%)	Top regions: UNITED STATES (71%), NIGERIA (15%), CANADA (5%)
Platform Engagement	Instagram: 392 avg likes/post · Tiktok: 1,513 avg views/post · Youtube: 1,605 avg views/post	Best reach: Youtube 1,605 avg views; best engagement: Instagram 392 avg likes

Top Brand Affinities

Ariat

Score: 26.60

Live Nation

Score: 23.97

Miller Lite

Score: 21.67

Dancing with the Stars

Score: 14.68

FOX

Score: 13.53

Houston Livestock Show and Rodeo

Score: 12.96

Publix

Score: 12.84

Crown Royal

Score: 12.82

iHeartRadio Music Awards

Score: 12.57

Bud Light

Score: 11.91

Margaritaville

Score: 10.81

REVOLVE

Score: 10.54

Brand	Category	Score
Ariat		26.60
Live Nation		23.97
Miller Lite		21.67
Dancing with the Stars		14.68
FOX		13.53
Houston Livestock Show and Rodeo		12.96
Publix		12.84
Crown Royal		12.82
iHeartRadio Music Awards		12.57
Bud Light		11.91
Margaritaville		10.81
REVOLVE		10.54
Barstool Sports		10.40
Dr Pepper		9.81
SeneGence		9.77
Amazon Music		9.44
Gillette		9.44
Coors		8.84
Free People		8.40
Arbonne		8.35
Delta		8.23
Busch		8.16
T.J. Maxx		6.96
Kroger		6.72
MamaBear		6.65
Chick-fil-A		6.55
NBC		5.96
Younique		5.95
Jeep		5.57
Jameson		5.48
NHL		5.44
The Home Depot		5.39
GMC		5.36
Walgreens		5.34
Amway		5.17
Verizon		5.11
Walmart		5.03
Macy's		4.99
Bentley		4.94
BarkBox		4.90
Budweiser		4.69
Heinz		4.67
Target		4.65
FedEx		4.65
American Eagle		4.64
PetSmart		4.64
Carhartt		4.62
Jack Daniels		4.51
ESPN		4.17
Steve Madden		4.17