Local Natives

Local Natives — pop artist from US.

Emerging in 2009 with their debut album "Gorilla Manor," Local Natives gained acclaim for their dynamic mix of rhythms and harmonies. Their sound evolved on…

Influence: 69.75% Fanbase: 72.24% Trending: 68.51% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 30.85% • Very Strong

As of 2025-09-09

195,167

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:39:48 UTC

Genres

popindie popshimmer popla indier&b, funk & soulvapor soulrockmodern rockpop rockrockalternativeindie rockalternativeelectronicchillwavebluesstomp and hollerfolk & traditionalindie folk

Biography

Emerging in 2009 with their debut album "Gorilla Manor," Local Natives gained acclaim for their dynamic mix of rhythms and harmonies. Their sound evolved on subsequent albums like "Hummingbird" and "Sunlit Youth," showcasing a darker, introspective aesthetic and experimental production techniques. With their latest releases, "Violet Street," and the concurrent albums "Time Will Wait For No One" and "But I'll Wait For You," the band continues to blend classic harmonies with modern production, led by members Nik Ewing, Matthew Frazier, Ryan Hahn, and Taylor Rice.

Top Brand Affinities

Report Date: 2025-09-09

Local Natives converts attention from 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, MEXICO. Audience shape is male-leaning (53%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 1,432 avg views per post, with supportive conversation on Instagram. Shared audience with Live Nation, Warby Parker, Madewell underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Local Natives score 0.73% — Low bucket.

Brand: Live NationBrand: Warby ParkerBrand: Madewell

Followers:195,167

Engagements:1,426

Rate:0.7%

Posts:1,780

Avg Likes:1,411

Avg Comments:22

Avg Views:2,077

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 195,167 · Engagements 1,426 · Rate 0.7% Posts 1,780 · Views 2,077 · Avg Likes 1,411 · Avg Comments 22 · Avg Views 2,077	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 36% 35-44: 8% 13-17: 5%	Largest: 18-24 (48%); next: 25-34 (36%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	UNITED STATES (44%) BRAZIL (6%) MEXICO (5%) CANADA (5%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (44%), BRAZIL (6%), MEXICO (5%)
Platform Engagement	Instagram: 1,301 avg likes/post · Tiktok: 1,432 avg views/post · Youtube: 645 avg views/post	Best reach: Tiktok 1,432 avg views; best engagement: Instagram 1,301 avg likes

Top Brand Affinities

Live Nation

Score: 30.85

Warby Parker

Score: 18.50

Madewell

Score: 13.59

Houston Livestock Show and Rodeo

Score: 10.52

Coachella

Score: 10.51

Lollapalooza

Score: 10.10

Free People

Score: 9.61

Glossier

Score: 7.89

Anthropologie

Score: 7.68

Urban Outfitters

Score: 7.17

Pacific Northwest Wonderland

Score: 6.53

Coors

Score: 6.29

Brand	Category	Score
Live Nation		30.85
Warby Parker		18.50
Madewell		13.59
Houston Livestock Show and Rodeo		10.52
Coachella		10.51
Lollapalooza		10.10
Free People		9.61
Glossier		7.89
Anthropologie		7.68
Urban Outfitters		7.17
Pacific Northwest Wonderland		6.53
Coors		6.29
Verizon		6.18
Ableton		5.48
Margaritaville		4.97
Chick-fil-A		4.89
Paramount Pictures		4.76
Spotify Music		4.74
Taco Bell		4.61
Summit Entertainment		4.59
Airbnb		4.44
Bud Light		4.44
OLD NAVY		4.44
Kodak		4.39
Bethesda Softworks		4.36
Kickstarter		4.14
Target		3.96
Emporium		3.94
Polaroid		3.89
NORDSTROM		3.87
Showtime		3.81
Lululemon Athletica		3.77
Oculus		3.76
Dr. Martens		3.59
NBC		3.34
Fujifilm		3.31
SoundCloud		3.28
Aperol		3.20
Sunnies Studios		3.18
ESPN		3.06
Leica		3.03
Chipotle Mexican Grill		3.00
Carhartt		2.98
NHL		2.78
Philips		2.77
Busch		2.77
Columbia Pictures		2.74
Budweiser		2.73
ASOS		2.62
Guinness		2.55