Local H

Local H — rock artist from US.

Local H, the iconic alt-rock duo known for their blistering live shows and unorthodox two-piece setup, are set to release their 9th studio album, LIFERS.…

Influence: 60.89% Fanbase: 39.47% Trending: 71.60% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 83.01% • Very Strong

As of 2025-09-09

25,963

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 14:38:14 UTC

Genres

rockrockpost-grungegrungealternativealternative rockmetalalternative metalnu metal

Biography

Local H, the iconic alt-rock duo known for their blistering live shows and unorthodox two-piece setup, are set to release their 9th studio album, LIFERS. Frontman Scott Lucas, who covers both guitar and bass, and drummer Ryan Harding have remained at the top of their game three decades since bursting onto the music scene. From their breakthrough with 1996's As Good As Dead and the hit "Bound For The Floor," Local H has solidified their position as 90s rock elites, with subsequent albums showcasing their distinctive sound and relentless dedication to their audience.

In the past five years, Local H has maintained a busy schedule with releases like Hey, Killer, EPs, live records, and cover song "Mix Tapes," alongside successful tours with bands like Toadies and Helmet, even joining Metallica on their sold-out stadium tour. Their upcoming album, LIFERS, due out on April 10 via AntiFragile Music, marks the next chapter for the duo, as they gear up to tour with Soul Asylum in the Spring of 2020.

Top Brand Affinities

Report Date: 2025-09-09

Local H resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, CANADA, UNITED KINGDOM. The demographic is heavily male (73%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 17,591 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Ampeg, Live Nation, MOOG maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Local H score 1.97% — Moderate bucket.

Brand: AmpegBrand: Live NationBrand: MOOG

Followers:25,963

Engagements:512

Rate:2.0%

Posts:1,159

Avg Likes:500

Avg Comments:24

Avg Views:17,591

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 25,963 · Engagements 512 · Rate 2.0% Posts 1,159 · Views 17,591 · Avg Likes 500 · Avg Comments 24 · Avg Views 17,591	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 33% 18-24: 33% 35-44: 26% 45-64: 8%	Largest: 25-34 (33%); next: 18-24 (33%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	UNITED STATES (85%) CANADA (2%) UNITED KINGDOM (2%) AUSTRALIA (2%) BRAZIL (1%)	Top regions: UNITED STATES (85%), CANADA (2%), UNITED KINGDOM (2%)
Platform Engagement	Instagram: 388 avg likes/post · Youtube: 17,591 avg views/post	Best reach: Youtube 17,591 avg views; best engagement: Instagram 388 avg likes

Top Brand Affinities

Ampeg

Score: 83.01

Live Nation

Score: 51.61

MOOG

Score: 24.28

Miller Lite

Score: 21.09

Akg

Score: 14.23

Amazon Music

Score: 14.19

Pro Tools

Score: 13.72

Sennheiser

Score: 13.70

Coors

Score: 11.75

Barstool Sports

Score: 11.69

Lollapalooza

Score: 11.31

A.P.C.

Score: 11.14

Brand	Category	Score
Ampeg		83.01
Live Nation		51.61
MOOG		24.28
Miller Lite		21.09
Akg		14.23
Amazon Music		14.19
Pro Tools		13.72
Sennheiser		13.70
Coors		11.75
Barstool Sports		11.69
Lollapalooza		11.31
A.P.C.		11.14
Columbia Pictures		9.79
NHL		8.73
DeLorean Motor Company		8.32
Taco Bell		8.25
Walgreens		7.66
Jameson		7.52
Kickstarter		7.43
Pontiac		7.34
Bud Light		6.81
Spotify Music		6.77
Pilsner Urquell		6.67
Paramount Pictures		6.62
MTV		6.61
iHeartRadio Music Awards		6.01
Busch		5.95
Hot Topic		5.86
Comedy Central		5.86
Verizon		5.62
WWE		5.55
The Home Depot		5.38
Kroger		5.33
Mortal Kombat		5.32
Ableton		5.30
Sega		5.11
Resident Evil		5.06
Nickelodeon		4.89
Emporium		4.87
Fallout		4.64
ESPN		4.52
Budweiser		4.49
Cadillac		4.43
AMC		4.42
eBay		4.40
Nintendo		4.21
Showtime		4.19
NFL		4.11
Gillette		4.07
Guinness		3.88