LOBODA

LOBODA — pop artist from UA.

LOBODA, also known as Svetlana Loboda, is a Ukrainian pop singer and songwriter. She began her solo career in 2005 with the debut album Ты не забудешь, after…

Influence: 60.29% Fanbase: 57.19% Trending: 61.85% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Massimo Dutti • 21.11% • Very Strong

As of 2025-09-08

16,621,318

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:05:19 UTC

Genres

poppoprussian popukrainian popmainstream popelectronicrussian dance popdance

Biography

LOBODA, also known as Svetlana Loboda, is a Ukrainian pop singer and songwriter. She began her solo career in 2005 with the debut album Ты не забудешь, after stints in pop groups Cappuccino and Nu Virgos. Her 2009 track “Be My Valentine (Anti-crisis Girl)” represented Ukraine in the Eurovision Song Contest. Her 2017 album H2LO achieved triple-Platinum status, featuring the hit single “Твои глаза.”

Top Brand Affinities

Report Date: 2025-09-08

LOBODA builds repeat engagement among 18-24 & 25-34 audiences throughout RUSSIA, UKRAINE, UNITED STATES. With a heavily female (61%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (91,300 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Massimo Dutti, Aeroflot, JACQUEMUS point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist LOBODA score 0.22% — Low bucket.

Brand: Massimo DuttiBrand: AeroflotBrand: JACQUEMUS

Followers:16,621,318

Engagements:37,208

Rate:0.2%

Posts:8,044

Avg Likes:36,634

Avg Comments:579

Avg Views:107,141

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 16,621,318 · Engagements 37,208 · Rate 0.2% Posts 8,044 · Views 107,141 · Avg Likes 36,634 · Avg Comments 579 · Avg Views 107,141	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 39% 25-34: 36% 35-44: 13% 13-17: 7%	Largest: 18-24 (39%); next: 25-34 (36%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	RUSSIA (43%) UKRAINE (23%) UNITED STATES (6%) BELARUS (3%) KAZAKHSTAN (2%)	Top regions: RUSSIA (43%), UKRAINE (23%), UNITED STATES (6%)
Platform Engagement	Instagram: 30,737 avg likes/post · Tiktok: 91,300 avg views/post · Youtube: 15,841 avg views/post	Best reach: Tiktok 91,300 avg views; best engagement: Instagram 30,737 avg likes

Top Brand Affinities

Massimo Dutti

Score: 21.11

Aeroflot

Score: 17.16

JACQUEMUS

Score: 10.04

Miu Miu

Score: 6.77

Calzedonia

Score: 6.47

Dyson

Score: 4.78

Pull&Bear

Score: 4.26

AliExpress

Score: 3.74

Hilton

Score: 3.43

H&M

Score: 3.18

Bershka

Score: 3.17

Stradivarius

Score: 3.15

Brand	Category	Score
Massimo Dutti		21.11
Aeroflot		17.16
JACQUEMUS		10.04
Miu Miu		6.77
Calzedonia		6.47
Dyson		4.78
Pull&Bear		4.26
AliExpress		3.74
Hilton		3.43
H&M		3.18
Bershka		3.17
Stradivarius		3.15
Aperol		3.07
TOM FORD		3.05
Victoria's Secret		2.84
Hermès		2.69
Garnier		2.65
Martini		2.46
Michael Kors		2.23
Make Up For Ever		2.05
Louis Vuitton		2.04
Calvin Klein		2.02
Dolce & Gabbana		2.02
Fendi		2.00
Guess		1.98
Armani		1.93
SWAROVSKI		1.66
Chanel		1.53
KFC		1.50
Balenciaga		1.50
Puma		1.49
Versace		1.47
Bellagio		1.40
Cartier		1.38
New Balance		1.37
Polo Ralph Lauren		1.36
Pepsi		1.27
GIVENCHY		1.27
Vogue		1.26
Gucci		1.17
Tommy Hilfiger		1.15
Christian Dior		1.13
UFC		1.10
Snapseed		1.08
Tesla Motors		1.02
FIFA		1.02
Levi's		1.02
Paypal		0.98
BMW		0.98
L'Oréal Paris		0.96

Official Profiles

Artist: LOBODA

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2025-12-08 03:00 UTC	LOBODA	Alexela Kontserdimaja	Tallinn, Estonia	store.piletilevi.ee
2026-02-14 04:00 UTC	Loboda	Warehouse Live Midtown	Houston, United States	songkick.com
2026-02-14 04:00 UTC	Loboda	Warehouse Live	Houston, United States	prod-nts-api.seeticketsusa.us