Lloyd Cole
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
18,028
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:53:49 UTC
Genres
Biography
After disbanding the Commotions, Cole ventured into solo work with albums like 1991's Don't Get Weird on Me Babe, which featured lush, string-sweetened ballads. His discography includes diverse projects such as the Negatives and collaborations with artists like Hans-Joachim Roedelius on electronic music. From his synth-heavy 2019 release Guesswork to the experimental Dunst in 2020, Cole continues to push boundaries and innovate in his music, blending synthesizers with traditional songwriting elements.
Lloyd Cole performs best with fans in the 35-44 range, concentrated in BRAZIL, UNITED KINGDOM, FRANCE. Audience composition is heavily male (75%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 178,874 avg views per post, with Youtube providing steady community replies and saves. Brand adjacency trends toward MOOG, Mixcloud, Fred Perry, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Lloyd Cole is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 18,028 · Engagements 1,105 · Rate 6.1% Posts 605 · Views 178,874 · Avg Likes 1,061 · Avg Comments 58 · Avg Views 178,874 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
35-44: 36% 45-64: 33% 25-34: 21% 18-24: 9% |
Largest: 35-44 (36%); next: 45-64 (33%) |
| Gender Split |
Female: 25% Male: 75% Non-binary/Other: 0% |
Skews male (75%) |
| Top Countries |
BRAZIL (20%) UNITED KINGDOM (18%) FRANCE (10%) UNITED STATES (8%) AUSTRALIA (5%) |
Top regions: BRAZIL (20%), UNITED KINGDOM (18%), FRANCE (10%) |
| Platform Engagement | Instagram: 187 avg likes/post · Youtube: 178,874 avg views/post | Best reach: Youtube 178,874 avg views; best engagement: Youtube 874 avg likes |
Top Brand Affinities
MOOG
Mixcloud
Fred Perry
Tate Modern
Eurostar
Waitrose
Sainsbury's
Sennheiser
Qantas
Paul Smith
Nixon
Marks & Spencer
| Brand | Category | Score |
|---|---|---|
| MOOG | 25.60 | |
| Mixcloud | 19.15 | |
| Fred Perry | 18.43 | |
| Tate Modern | 18.03 | |
| Eurostar | 15.31 | |
| Waitrose | 14.85 | |
| Sainsbury's | 9.21 | |
| Sennheiser | 9.13 | |
| Qantas | 8.95 | |
| Paul Smith | 8.52 | |
| Nixon | 7.58 | |
| Marks & Spencer | 7.03 | |
| Rapha | 6.86 | |
| Vauxhall | 6.60 | |
| Vivienne Westwood | 6.40 | |
| Campari | 5.63 | |
| BBC | 5.47 | |
| Guinness | 5.35 | |
| Pilsner Urquell | 5.25 | |
| Warner Bros | 5.13 | |
| Spotify Music | 5.11 | |
| Paramount Pictures | 5.04 | |
| Emporium | 4.96 | |
| ALDI | 4.35 | |
| Holden | 4.28 | |
| Leica | 4.20 | |
| MTV | 4.09 | |
| Columbia Pictures | 3.88 | |
| Kickstarter | 3.87 | |
| Aston Martin | 3.87 | |
| Tesco | 3.75 | |
| Bethesda Softworks | 3.36 | |
| Cadillac | 3.19 | |
| Aperol | 3.17 | |
| Citroen | 3.14 | |
| Philips | 3.04 | |
| Omega | 3.02 | |
| Lollapalooza | 3.01 | |
| Jaguar | 2.77 | |
| Alfa Romeo | 2.77 | |
| Lush | 2.75 | |
| Dr. Martens | 2.74 | |
| Snoopy And The Peanuts Gang | 2.71 | |
| Mulberry | 2.68 | |
| The Olympic Games | 2.61 | |
| Martini | 2.58 | |
| Kodak | 2.39 | |
| NBC | 2.38 | |
| Airbnb | 2.36 | |
| Showtime | 2.13 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-20 02:30 UTC | Lloyd Cole | The Factory Theatre | Sydney, Australia | |
| 2026-03-23 02:00 UTC | Lloyd Cole | The Tivoli | Fortitude Valley, Australia | |
| 2026-03-30 01:15 UTC | Lloyd Cole | Odeon Theatre | Hobart, Australia |















