Liz Phair

Liz Phair — pop artist from US.

Liz Phair is a Grammy-nominated singer/songwriter, guitar virtuoso, feminist trailblazer, and globally published author. With a career spanning over…

Influence: 59.55% Fanbase: 41.90% Trending: 68.38% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 28.12% • Very Strong

As of 2025-09-09

189,323

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:52:57 UTC

Genres

popnew wave poppower popalternative popcandy poprockpermanent wavepop rockrockalternativealternative rockindie rockamericanlilithfolk & traditionalanti-folk

Biography

Liz Phair is a Grammy-nominated singer/songwriter, guitar virtuoso, feminist trailblazer, and globally published author. With a career spanning over twenty-five years, she has sold over five million records worldwide, received two Grammy nominations, and released critically acclaimed music since her debut in the early 1990s. Phair's groundbreaking album, Exile In Guyville, released in 1993, is considered one of the greatest debut albums of all time, featuring bold and candid songs that have left a lasting impact on the music industry.

As Phair prepares to release her upcoming album, Soberish, her first collection of new music in a decade, she continues to push boundaries as a composer, disrupter, visual artist, and icon. Known for her clever and honest songwriting paired with remarkable guitar skills, Liz Phair's influence on music and culture is undeniable, solidifying her status as a gamechanger in the industry.

Top Brand Affinities

Report Date: 2025-09-09

Liz Phair keeps 25-34 & 18-24 audiences engaged throughout UNITED STATES, CANADA, BRAZIL. The composition is heavily male (60%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 20,550 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Ampeg, Pro Tools, Paramount Pictures supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Liz Phair score 1.80% — Moderate bucket.

Brand: AmpegBrand: Pro ToolsBrand: Paramount Pictures

Followers:189,323

Engagements:3,417

Rate:1.8%

Posts:199

Avg Likes:3,372

Avg Comments:110

Avg Views:24,604

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 189,323 · Engagements 3,417 · Rate 1.8% Posts 199 · Views 24,604 · Avg Likes 3,372 · Avg Comments 110 · Avg Views 24,604	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 18-24: 25% 35-44: 22% 45-64: 16%	Largest: 25-34 (35%); next: 18-24 (25%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	UNITED STATES (63%) CANADA (6%) BRAZIL (4%) UNITED KINGDOM (3%) PHILIPPINES (3%)	Top regions: UNITED STATES (63%), CANADA (6%), BRAZIL (4%)
Platform Engagement	Instagram: 2,877 avg likes/post · Tiktok: 20,550 avg views/post · Youtube: 4,054 avg views/post	Best reach: Tiktok 20,550 avg views; best engagement: Instagram 2,877 avg likes

Top Brand Affinities

Ampeg

Score: 28.12

Pro Tools

Score: 8.76

Paramount Pictures

Score: 7.57

Walgreens

Score: 7.38

Columbia Pictures

Score: 7.35

Kickstarter

Score: 7.20

FOX

Score: 6.42

Verizon

Score: 6.19

Kroger

Score: 6.11

Nixon

Score: 5.61

Spotify Music

Score: 5.47

MATTEL

Score: 5.46

Brand	Category	Score
Ampeg		28.12
Pro Tools		8.76
Paramount Pictures		7.57
Walgreens		7.38
Columbia Pictures		7.35
Kickstarter		7.20
FOX		6.42
Verizon		6.19
Kroger		6.11
Nixon		5.61
Spotify Music		5.47
MATTEL		5.46
MTV		5.33
Lollapalooza		5.32
Margaritaville		4.83
Pfizer		4.69
Coors		4.58
Pilsner Urquell		4.55
Pacific Northwest Wonderland		4.52
NBC		4.36
iHeartRadio Music Awards		4.32
Costco		4.27
Coachella		4.25
Holden		4.22
Gillette		4.08
Hurley		3.92
Showtime		3.92
Target		3.92
Emporium		3.91
Bethesda Softworks		3.89
Taco Bell		3.88
Nickelodeon		3.84
CNN		3.80
Airbnb		3.80
NORDSTROM		3.72
Guinness		3.58
NHL		3.48
Polaroid		3.46
Campari		3.44
Warner Bros		3.18
Leica		3.04
Urban Outfitters		3.02
Dr. Martens		2.96
Tinder		2.94
Star Wars		2.91
Cadillac		2.90
HBO		2.88
Comedy Central		2.84
Snoopy And The Peanuts Gang		2.83
Chrysler		2.80