Liu

Liu — electronic artist from BR.

At 28, DJ and producer Liu made waves in 2016 with his breakout track "Don't Look Back," reaching number 1 on Beatport and amassing millions of streams. This…

Influence: 57.34% Fanbase: 37.93% Trending: 67.04% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

ChilliBeans • 20.51% • Very Strong

As of 2025-09-08

2,859,821

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:52:58 UTC

Genres

electronicelectronicdancebrazilian edm

Biography

At 28, DJ and producer Liu made waves in 2016 with his breakout track "Don't Look Back," reaching number 1 on Beatport and amassing millions of streams. This success led to a performance at Tomorrowland Brazil, propelling his global DJ career. Liu's subsequent releases solidified his status as a rising star, securing him gigs across Asia, Europe, and North America, including appearances at major festivals like Tomorrowland, Lollapalooza, and Rock in Rio.

Top Brand Affinities

Report Date: 2025-09-08

Liu reliably reaches 18-24 & 25-34 audiences in BRAZIL, GERMANY, POLAND. The base is heavily male (75%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (93,100 avg views per post); Tiktok layers on depth and replies. The audience sits near ChilliBeans, Trancefamily, Pioneer, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Liu score 0.45% — Low bucket.

Brand: ChilliBeansBrand: TrancefamilyBrand: Pioneer

Followers:2,859,821

Engagements:12,774

Rate:0.4%

Posts:1,971

Avg Likes:12,132

Avg Comments:322

Avg Views:155,146

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,859,821 · Engagements 12,774 · Rate 0.4% Posts 1,971 · Views 155,146 · Avg Likes 12,132 · Avg Comments 322 · Avg Views 155,146	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 29% 13-17: 6% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (29%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	BRAZIL (83%) GERMANY (3%) POLAND (3%) INDIA (3%) SOUTH AFRICA (3%)	Top regions: BRAZIL (83%), GERMANY (3%), POLAND (3%)
Platform Engagement	Instagram: 5,174 avg likes/post · Tiktok: 93,100 avg views/post · Youtube: 62,046 avg views/post	Best reach: Tiktok 93,100 avg views; best engagement: Tiktok 6,440 avg likes

Top Brand Affinities

ChilliBeans

Score: 20.51

Trancefamily

Score: 16.61

Pioneer

Score: 15.50

Tomorrowland

Score: 14.83

Ambev

Score: 12.95

Itaipava

Score: 11.29

Lollapalooza

Score: 11.05

Boticario

Score: 7.83

Moda Praia

Score: 7.30

Banco Bradesco

Score: 7.05

Danone

Score: 6.85

Ableton

Score: 6.68

Brand	Category	Score
ChilliBeans		20.51
Trancefamily		16.61
Pioneer		15.50
Tomorrowland		14.83
Ambev		12.95
Itaipava		11.29
Lollapalooza		11.05
Boticario		7.83
Moda Praia		7.30
Banco Bradesco		7.05
Danone		6.85
Ableton		6.68
Rapha		6.56
Riachuelo		5.83
Heineken		4.56
SoundCloud		3.62
Budweiser		3.18
Oakley		2.80
Jack Daniels		2.22
Armani		2.01
Lacoste		1.95
Spotify Music		1.82
League of Legends		1.60
Ferrari		1.57
Bellagio		1.48
Renault		1.48
Ducati		1.48
Yves Saint Laurent		1.43
Coachella		1.41
UFC		1.39
shein		1.39
GoPro		1.39
Puma		1.37
Mitsubishi		1.31
Gymshark		1.29
Ray-Ban		1.26
Levi's		1.24
SheInside		1.20
Pandora		1.17
New Balance		1.10
DC Entertainment		1.10
Harley-Davidson		1.08
KTM		1.05
Calvin Klein		1.02
Xiaomi		1.02
Prada		0.99
Los Angeles Lakers		0.98
Converse		0.97
Balenciaga		0.97
Christian Dior		0.95