Little Stranger

Little Stranger

Country: US

Influence: 53.68% Fanbase: 25.12% Trending: 67.96% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 25.14% • Very Strong

As of 2025-09-08

131,649

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:28:53 UTC

Genres

alternativealternativehip-hop & raphip-hop/rapcontemporary hip hophip hopamericansouth carolina indie

Biography

Hailing from Philly but now based in Charleston, Kevin and John Shields form the indie hip-hop duo Little Stranger, blending John's melodic singer-songwriter charm with Kevin's bold delivery for an infectious groove akin to Gorillaz and Beck. With a quirky style and energetic performances honed through over 100 shows annually, the duo also crafts captivating visuals through music videos, LSTV, and graphics, promising a standout 2024 with their unique sound and creative vision.

Little Stranger Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Little Stranger stands out with 25-34 & 18-24 audiences across UNITED STATES, PHILIPPINES, CANADA. The profile is heavily male (72%), and content lands hardest on Youtube, where posts average 36,262 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Live Nation, MOOG, Barstool Sports, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Little Stranger a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Little Stranger score 1.78%Moderate bucket.
Brand: Live NationBrand: MOOGBrand: Barstool Sports
Followers:131,649
Engagements:2,338
Rate:1.8%
Posts:2,356
Views:38,905
Avg Likes:2,251
Avg Comments:101
Avg Views:38,905

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 131,649 · Engagements 2,338 · Rate 1.8%
Posts 2,356 · Views 38,905 · Avg Likes 2,251 · Avg Comments 101 · Avg Views 38,905
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 42%
18-24: 31%
35-44: 18%
45-64: 7%
Largest: 25-34 (42%); next: 18-24 (31%)
Gender Split Female: 28%
Male: 72%
Non-binary/Other: 0%
Skews male (72%)
Top Countries UNITED STATES (61%)
PHILIPPINES (5%)
CANADA (4%)
UNITED KINGDOM (4%)
BRAZIL (3%)
Top regions: UNITED STATES (61%), PHILIPPINES (5%), CANADA (4%)
Platform Engagement Instagram: 1,209 avg likes/post · Tiktok: 2,643 avg views/post · Youtube: 36,262 avg views/post Best reach: Youtube 36,262 avg views; best engagement: Instagram 1,209 avg likes

Top Brand Affinities

Live Nation
Score: 25.14
MOOG
Score: 19.81
Barstool Sports
Score: 16.12
Amazon Music
Score: 15.37
Akai
Score: 15.26
Pro Tools
Score: 13.66
Ableton
Score: 13.66
Volcom
Score: 10.83
Bud Light
Score: 10.14
Coors
Score: 8.79
Jameson
Score: 8.72
Publix
Score: 8.54
Brand Category Score
Live Nation 25.14
MOOG 19.81
Barstool Sports 16.12
Amazon Music 15.37
Akai 15.26
Pro Tools 13.66
Ableton 13.66
Volcom 10.83
Bud Light 10.14
Coors 8.79
Jameson 8.72
Publix 8.54
Free People 8.40
Verizon 7.94
Spotify Music 7.30
Margaritaville 7.26
iHeartRadio Music Awards 6.15
Kickstarter 5.66
Pacific Northwest Wonderland 5.43
SoundCloud 5.10
Holden 4.72
Beats Electronics 4.69
The Home Depot 4.58
Anthropologie 4.48
Busch 4.41
BarkBox 4.32
Airbnb 4.28
Taco Bell 4.19
NHL 4.19
Hurley 4.18
Gillette 4.13
Billabong 4.04
Heinz 3.94
NBC 3.88
Comedy Central 3.86
Urban Outfitters 3.76
ESPN 3.63
Budweiser 3.51
MTV 3.47
Lollapalooza 3.44
Carhartt 3.39
Bethesda Softworks 3.37
Gatorade 3.36
Lululemon Athletica 3.35
NFL 3.34
Jeep 3.33
Uber 3.28
Cadillac 3.19
Emporium 3.18
Coachella 3.17

Official Profiles

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Artist: Little Stranger

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-01-11 03:00 UTC Closer To The Sun 2026 Hard Rock Hotel Riviera Maya Tulum, Mexico
2026-03-12 20:00 UTC Reggae Rise Up Florida 2026 Vinoy Park Saint Petersburg, United States

Trending Artist