Little Simz
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
2,493,199
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
In 2021, Little Simz won the Mercury Music Prize for "Sometimes I Might Be Introvert" and followed up with the release of "NO THANK YOU" in 2022. She is also recognized for her acting in the Netflix series Top Boy. Little Simz is set to curate the 30th edition of the Meltdown music festival in June 2023 and is preparing for the release of her sixth album, "Lotus," on May 9th, featuring the single "Flood."
Little Simz performs best with fans in the 18-24 range, concentrated in UNITED STATES, UNITED KINGDOM, BRAZIL. Audience composition is heavily male (58%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 29,905 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Mixcloud, Akai, Jean Paul Gaultier, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Little Simz is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,493,199 · Engagements 36,513 · Rate 1.5% Posts 358 · Views 58,355 · Avg Likes 36,225 · Avg Comments 354 · Avg Views 58,355 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 47% 25-34: 37% 35-44: 9% 13-17: 5% |
Largest: 18-24 (47%); next: 25-34 (37%) |
| Gender Split |
Female: 42% Male: 58% Non-binary/Other: 0% |
Skews male (58%) |
| Top Countries |
UNITED STATES (23%) UNITED KINGDOM (13%) BRAZIL (7%) FRANCE (6%) CANADA (4%) |
Top regions: UNITED STATES (23%), UNITED KINGDOM (13%), BRAZIL (7%) |
| Platform Engagement | Instagram: 32,799 avg likes/post · Tiktok: 28,450 avg views/post · Youtube: 29,905 avg views/post | Best reach: Youtube 29,905 avg views; best engagement: Instagram 32,799 avg likes |
Top Brand Affinities
Mixcloud
Akai
Jean Paul Gaultier
Ableton
Tate Modern
Pioneer
Pro Tools
Acne Studios
Amazon Music
SoundCloud
Vauxhall
Maison Margiela
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 18.70 | |
| Akai | 18.66 | |
| Jean Paul Gaultier | 12.52 | |
| Ableton | 11.13 | |
| Tate Modern | 11.04 | |
| Pioneer | 10.08 | |
| Pro Tools | 9.60 | |
| Acne Studios | 9.45 | |
| Amazon Music | 8.59 | |
| SoundCloud | 8.11 | |
| Vauxhall | 7.18 | |
| Maison Margiela | 7.17 | |
| Selfridges | 6.71 | |
| Vivienne Westwood | 6.49 | |
| Beats Electronics | 6.30 | |
| Alexander McQueen | 5.93 | |
| Loewe | 5.72 | |
| Dr. Martens | 5.61 | |
| Spotify Music | 5.20 | |
| ASOS | 5.09 | |
| Kodak | 4.70 | |
| Stüssy | 4.68 | |
| MTV | 4.15 | |
| Tesco | 4.13 | |
| Miu Miu | 4.02 | |
| Urban Outfitters | 3.96 | |
| Hennessy | 3.74 | |
| Carhartt | 3.66 | |
| Coachella | 3.53 | |
| BALMAIN | 3.40 | |
| Lollapalooza | 3.19 | |
| BBC | 3.13 | |
| Polaroid | 3.09 | |
| Leica | 3.04 | |
| Fenty beauty | 2.97 | |
| Topshop | 2.92 | |
| Sneakerhead | 2.90 | |
| Guinness | 2.89 | |
| Vogue | 2.83 | |
| Puma | 2.77 | |
| Timberland | 2.73 | |
| Showtime | 2.59 | |
| Matrix | 2.44 | |
| Supreme | 2.32 | |
| Dolce & Gabbana | 2.28 | |
| Aperol | 2.27 | |
| Vans | 2.23 | |
| Primark | 2.22 | |
| Reebok | 2.21 | |
| New Balance | 2.20 |
Official Profiles
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LoginArtist: Little Simz
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Streaming Audience Growth
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Streams & Royalties
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| Royalties | $0.00 | $0.00 | +0.00 |
