Little Mix Brand Affinity ranks highest Barbie at 12.98% . Very Strong. Score DMDB 80.19% | Fanbase 82.64%

Little Mix — pop artist from GB.

Little Mix, comprised of Perrie Edwards, Leigh-Anne Pinnock, and Jade Thirlwall, have achieved significant success in the music industry. With over 50 million…

Little Mix

Superstar

Country: GB | Artist ID: 11e81bd0-9739-82e0-9e9e-a0369fe50396

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Genres

popdance poppoppost-teen popuk poptalent showmainstream popr&b, funk & soulgirl group

Influential: 80.19% Fanbase: 82.64% Trending: 78.96%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Barbie • 12.98% • Very Strong

As of 2025-09-09

36,458,483

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 80.19% | Fanbase 82.64% | Trending 78.96% | CAREER STAGE: SUPERSTAR

Biography

Little Mix, comprised of Perrie Edwards, Leigh-Anne Pinnock, and Jade Thirlwall, have achieved significant success in the music industry. With over 50 million records sold worldwide, 17 million Spotify listeners, 3 billion Youtube views, and 12 billion streams, they are recognized as one of the leading girl bands globally.

In 2019, Little Mix secured their second Brit Award for Best British Video and won two Global Awards for Best Group and Best Song. They also received their 4th EMA Award for Best UK & Ireland Act. Currently, the group is set to launch a new BBC One TV series, 'Little Mix The Search', where they will mentor aspiring talents and create new bands, providing access to their network of industry professionals.

Report Date: 2025-09-09

Little Mix cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, BRAZIL, PHILIPPINES. A heavily female (76%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 1,000,000 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Barbie, boohoo, Pull&Bear, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Little Mix score 1.05% — Moderate bucket.

Brand: BarbieBrand: boohooBrand: Pull&Bear

Followers:36,458,483

Engagements:381,712

Rate:1.0%

Posts:4,786

Avg Likes:376,515

Avg Comments:3,074

Avg Views:1,341,488

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 36,458,483 · Engagements 381,712 · Rate 1.0% Posts 4,786 · Views 1,341,488 · Avg Likes 376,515 · Avg Comments 3,074 · Avg Views 1,341,488	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 21% 13-17: 12% 35-44: 4%	Largest: 18-24 (62%); next: 25-34 (21%)
Gender Split	Female: 76% Male: 24% Non-binary/Other: 0%	Skews female (76%)
Top Countries	UNITED STATES (15%) BRAZIL (15%) PHILIPPINES (9%) UNITED KINGDOM (8%) MEXICO (4%)	Top regions: UNITED STATES (15%), BRAZIL (15%), PHILIPPINES (9%)
Platform Engagement	Instagram: 228,583 avg likes/post · Tiktok: 1,000,000 avg views/post · Youtube: 341,488 avg views/post	Best reach: Tiktok 1,000,000 avg views; best engagement: Instagram 228,583 avg likes

Top Brand Affinities

Barbie

Score: 12.98

boohoo

Score: 6.13

Pull&Bear

Score: 5.68

Fenty beauty

Score: 5.33

Kylie Cosmetics

Score: 4.46

Primark

Score: 4.30

Selfiegram

Score: 4.21

Urban Outfitters

Score: 3.49

Topshop

Score: 3.36

CBS Television Studios

Score: 3.04

CBS

Score: 2.79

ASOS

Score: 2.66

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Top Brand Affinities

Brand	Category	Score
Barbie		12.98
boohoo		6.13
Pull&Bear		5.68
Fenty beauty		5.33
Kylie Cosmetics		4.46
Primark		4.30
Selfiegram		4.21
Urban Outfitters		3.49
Topshop		3.36
CBS Television Studios		3.04
CBS		2.79
ASOS		2.66
Victoria's Secret		2.60
Garnier		2.45
Lancôme		2.44
Benefit Cosmetics		2.42
Nickelodeon		2.17
MTV		2.13
Dr. Martens		2.12
Aperol		2.08
Fendi		2.06
Lollapalooza		2.00
Too Faced Cosmetics		1.95
L'Oréal Paris		1.89
Vogue		1.85
Showtime		1.84
Pic Collage		1.82
Hollister Co		1.78
Maybelline		1.77
shein		1.73
NYX Cosmetics		1.72
Sephora		1.67
Pepsi		1.64
Forever 21		1.63
Calvin Klein		1.61
Pandora		1.57
Michael Kors		1.53
Polo Ralph Lauren		1.51
Bershka		1.50
Urban Decay Cosmetics		1.47
Polaroid		1.47
Target		1.46
Versace		1.45
Universal		1.39
Lush		1.36
SheInside		1.36
Yves Saint Laurent		1.35
FashionNova		1.31
H&M		1.30
MAC Cosmetics		1.28