Little May

Little May — alternative artist from AU.

Little May, an indie duo from Sydney, Australia, blend intricate musicianship and haunting harmonies to create a moody elegance reminiscent of First Aid Kit…

Influence: 51.41% Fanbase: 26.13% Trending: 64.04% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Virgin Australia • 51.56% • Very Strong

As of 2025-09-08

6,388

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:06:05 UTC

Genres

alternativealternativeindie rockfolk & traditionalindie folk

Biography

Little May, an indie duo from Sydney, Australia, blend intricate musicianship and haunting harmonies to create a moody elegance reminiscent of First Aid Kit and Lord Huron. Formed in 2012 by Liz Drummond and Hannah Field, along with original member Annie Hamilton, the self-taught musicians quickly gained attention, signing with Capitol Records in 2014. Their debut album, For the Company, produced by Aaron Dessner of the National, introduced electronic elements while maintaining their signature wistful sound. The duo's evolution continued with their 2018 single "Lover" and their sophomore album, Blame My Body, released in May 2019, showcasing a fresh and heavier sound.

Top Brand Affinities

Report Date: 2025-09-08

Little May converts attention from 25-34 & 18-24 audiences across AUSTRALIA, UNITED STATES, UNITED KINGDOM. Audience shape is heavily female (62%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Instagram at 230 avg likes per post, with supportive conversation on Instagram. Shared audience with Virgin Australia, Telstra, Vegemite underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Little May score 3.60% — Very Strong bucket.

Brand: Virgin AustraliaBrand: TelstraBrand: Vegemite

Followers:6,388

Engagements:230

Rate:3.6%

Posts:713

Avg Likes:230

Avg Comments:5

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,388 · Engagements 230 · Rate 3.6% Posts 713 · Views 0 · Avg Likes 230 · Avg Comments 5 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 25% 35-44: 22% 45-64: 6%	Largest: 25-34 (44%); next: 18-24 (25%)
Gender Split	Female: 62% Male: 38% Non-binary/Other: 0%	Skews female (62%)
Top Countries	AUSTRALIA (64%) UNITED STATES (15%) UNITED KINGDOM (5%) CANADA (2%) GERMANY (1%)	Top regions: AUSTRALIA (64%), UNITED STATES (15%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 230 avg likes/post	best engagement: Instagram 230 avg likes

Top Brand Affinities

Virgin Australia

Score: 51.56

Telstra

Score: 41.07

Vegemite

Score: 33.84

Qantas

Score: 30.56

Coles

Score: 24.86

MOOG

Score: 22.29

Live Nation

Score: 21.11

Pro Tools

Score: 18.84

Sennheiser

Score: 16.73

Akg

Score: 16.58

Kmart

Score: 16.02

Illy

Score: 14.71

Brand	Category	Score
Virgin Australia		51.56
Telstra		41.07
Vegemite		33.84
Qantas		30.56
Coles		24.86
MOOG		22.29
Live Nation		21.11
Pro Tools		18.84
Sennheiser		16.73
Akg		16.58
Kmart		16.02
Illy		14.71
Ableton		14.56
Afterpay		14.50
Woolworths		12.37
Amazon Music		11.52
Zimmermann		9.44
BALMAIN		9.42
Holden		8.40
Sunnies Studios		7.75
Spotify Music		7.56
New Line Cinema		7.07
Coachella		5.66
SoundCloud		5.50
ABC		5.33
Aperol		4.51
Billabong		4.40
Airbnb		4.37
Showtime		4.31
Tinder		4.23
Lush		4.05
Kodak		3.91
NBC		3.90
Emporium		3.80
Kickstarter		3.75
Beats Electronics		3.69
Polaroid		3.63
Lollapalooza		3.44
Summit Entertainment		3.16
MTV		3.16
Urban Outfitters		3.08
Leica		3.04
Geocaching		2.98
Guinness		2.93
Paramount Pictures		2.80
McLaren		2.42
The Olympic Games		2.41
Fujifilm		2.37
Nickelodeon		2.36
ASOS		2.36