Little Dragon

Little Dragon — pop artist from SE.

Since their debut album in 2007, Gothenburg-based Little Dragon has become a beloved band known for their consistency and willingness to evolve their sound.…

Influence: 66.29% Fanbase: 58.94% Trending: 69.97% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 38.01% • Very Strong

As of 2025-09-08

345,269

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-28 23:56:20 UTC

Genres

popart popindietronicaswedish electropopgothenburg indieswedish synthpopindie poppopr&b, funk & soulindie soulalternative r&bneo soulsoulalternativeescape roomnew ravehip-hop & raptrip hopelectronicelectronicelectropopchillwavealternative dancedowntempoelectronicaother electronic music

Biography

Since their debut album in 2007, Gothenburg-based Little Dragon has become a beloved band known for their consistency and willingness to evolve their sound. Led by vocalist Yukimi Nagano, the group, rounded out by Hakan Wirenstarnd, Fredrik Wallin, and Erik Bodin, has released critically acclaimed albums like 'Ritual Union,' 'Season High,' 'Nabuma Rubberband,' and the upcoming 'Lover Chanting' EP, showcasing their multi-genre talents and collaborations with artists such as Gorillaz and Kaytranada.

With notable festival performances at Glastonbury and Coachella, Little Dragon continues to tour internationally, including co-headlining the Hollywood Bowl with Flying Lotus and upcoming shows at London's Printworks and Tyler, The Creator’s ‘Camp Flog Gnaw’ festival in Los Angeles. Their live shows highlight their finely tuned performances and innovative music that has captivated fans worldwide.

Top Brand Affinities

Report Date: 2025-09-08

Little Dragon speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, MEXICO. Composition is heavily male (56%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (12,657 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near MOOG, Mixcloud, Ableton, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Little Dragon score 0.91% — Low bucket.

Brand: MOOGBrand: MixcloudBrand: Ableton

Followers:345,269

Engagements:3,125

Rate:0.9%

Posts:2,791

Avg Likes:3,041

Avg Comments:72

Avg Views:16,562

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 345,269 · Engagements 3,125 · Rate 0.9% Posts 2,791 · Views 16,562 · Avg Likes 3,041 · Avg Comments 72 · Avg Views 16,562	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 41% 35-44: 11% 13-17: 4%	Largest: 25-34 (41%); next: 18-24 (41%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	UNITED STATES (39%) UNITED KINGDOM (7%) MEXICO (5%) FRANCE (4%) SOUTH AFRICA (4%)	Top regions: UNITED STATES (39%), UNITED KINGDOM (7%), MEXICO (5%)
Platform Engagement	Instagram: 2,245 avg likes/post · Tiktok: 3,905 avg views/post · Youtube: 12,657 avg views/post	Best reach: Youtube 12,657 avg views; best engagement: Instagram 2,245 avg likes

Top Brand Affinities

MOOG

Score: 38.01

Mixcloud

Score: 20.98

Ableton

Score: 20.82

Akai

Score: 15.06

Coachella

Score: 8.86

Amazon Music

Score: 8.55

Tate Modern

Score: 8.12

Pro Tools

Score: 7.75

Glossier

Score: 7.64

SoundCloud

Score: 7.55

Pioneer

Score: 6.95

Beats Electronics

Score: 5.97

Brand	Category	Score
MOOG		38.01
Mixcloud		20.98
Ableton		20.82
Akai		15.06
Coachella		8.86
Amazon Music		8.55
Tate Modern		8.12
Pro Tools		7.75
Glossier		7.64
SoundCloud		7.55
Pioneer		6.95
Beats Electronics		5.97
Spotify Music		5.63
Kodak		5.63
Kickstarter		5.60
Lollapalooza		5.15
Free People		5.12
Paramount Pictures		4.56
Anthropologie		4.41
Dr. Martens		4.34
Leica		4.17
Showtime		3.96
Oculus		3.88
Verizon		3.76
Summit Entertainment		3.65
Polaroid		3.62
Airbnb		3.47
Carhartt		3.45
Stüssy		3.19
Warner Bros		3.19
Urban Outfitters		3.12
Prismacolor		3.06
Fujifilm		3.03
NBC		2.98
MTV		2.94
ASOS		2.91
Pantone Inc		2.84
Vogue		2.83
Columbia Pictures		2.75
Hennessy		2.71
Emporium		2.67
BBC		2.64
Sunnies Studios		2.58
Lush		2.36
Los Angeles Lakers		2.30
Nickelodeon		2.26
Adobe		2.25
Tinder		2.24
The Olympic Games		2.24
Cadillac		2.13