Little Big Town Brand Affinity ranks highest Live Nation at 21.56% . Very Strong. Score DMDB 67.61% | Fanbase 63.40%

Little Big Town — country artist from US.

Little Big Town, a multi-award-winning country music group comprised of Karen Fairchild, Phillip Sweet, Kimberly Schlapman, and Jimi Westbrook, is known for…

Little Big Town

Recognizable

Country: US | Artist ID: 11e81bca-91dd-f49e-84ed-a0369fe50396

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Genres

countrycountrycontemporary countrycountry roadcountry dawn

Influential: 67.61% Fanbase: 63.40% Trending: 69.72%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 21.56% • Very Strong

As of 2025-09-09

2,505,686

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.61% | Fanbase 63.40% | Trending 69.72% | CAREER STAGE: MAINSTREAM

Biography

Little Big Town, a multi-award-winning country music group comprised of Karen Fairchild, Phillip Sweet, Kimberly Schlapman, and Jimi Westbrook, is known for hits like "Boondocks" and "Girl Crush." Their tenth studio album, "Mr. Sun," was released in September 2022, debuting as the Top Country Album by a Group that year. With over 45 award show nominations and nearly 20 wins, the group recently performed with Sugarland at the 2024 CMT Music Awards. In honor of their 25th anniversary, Little Big Town will embark on a U.S. tour, The Take Me Home Tour, this fall, featuring Sugarland as special guests.

Report Date: 2025-09-09

Little Big Town converts attention from 18-24 & 25-34 audiences across UNITED STATES, NIGERIA, CANADA. Audience shape is heavily female (67%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 13,350 avg views per post, with supportive conversation on Instagram. Shared audience with Live Nation, Ariat, iHeartRadio Music Awards underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Little Big Town score 0.13% — Low bucket.

Brand: Live NationBrand: AriatBrand: iHeartRadio Music Awards

Followers:2,505,686

Engagements:3,157

Rate:0.1%

Posts:2,840

Avg Likes:3,098

Avg Comments:82

Avg Views:17,116

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,505,686 · Engagements 3,157 · Rate 0.1% Posts 2,840 · Views 17,116 · Avg Likes 3,098 · Avg Comments 82 · Avg Views 17,116	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 34% 25-34: 29% 35-44: 17% 45-64: 16%	Largest: 18-24 (34%); next: 25-34 (29%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	UNITED STATES (59%) NIGERIA (6%) CANADA (6%) BRAZIL (4%) INDIA (4%)	Top regions: UNITED STATES (59%), NIGERIA (6%), CANADA (6%)
Platform Engagement	Instagram: 2,202 avg likes/post · Tiktok: 13,350 avg views/post · Youtube: 3,766 avg views/post	Best reach: Tiktok 13,350 avg views; best engagement: Instagram 2,202 avg likes

Top Brand Affinities

Live Nation

Score: 21.56

Ariat

Score: 15.77

iHeartRadio Music Awards

Score: 11.36

Amazon Music

Score: 10.57

Margaritaville

Score: 9.90

Pottery Barn

Score: 9.41

Houston Livestock Show and Rodeo

Score: 8.79

SeneGence

Score: 8.50

Quaker Foods and Snacks

Score: 8.34

FOX

Score: 7.80

Younique

Score: 7.33

Kroger

Score: 6.74

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Top Brand Affinities

Brand	Category	Score
Live Nation		21.56
Ariat		15.77
iHeartRadio Music Awards		11.36
Amazon Music		10.57
Margaritaville		9.90
Pottery Barn		9.41
Houston Livestock Show and Rodeo		8.79
SeneGence		8.50
Quaker Foods and Snacks		8.34
FOX		7.80
Younique		7.33
Kroger		6.74
Anthropologie		6.71
MamaBear		6.70
Macy's		6.65
Bud Light		6.53
Chick-fil-A		6.49
Publix		6.45
Tim Hortons		6.32
NORDSTROM		5.22
Verizon		5.13
Free People		5.03
NBC		4.95
Coors		4.87
American Airlines		4.80
Steve Madden		4.77
Walmart		4.59
OLD NAVY		4.47
Gillette		4.45
Busch		4.44
Jimmy Choo		4.42
Dunkin' Donuts		4.29
Target		4.17
NHL		3.98
PetSmart		3.90
Holden		3.81
ABC		3.69
GMC		3.61
Bethesda Softworks		3.61
Bentley		3.58
NFL		3.54
Kate Spade		3.54
Jeep		3.50
Jack Daniels		3.34
Costco		3.15
TOM FORD		3.13
Showtime		3.05
Babybump		3.04
Philips		2.97
Carhartt		2.93