Little Barrie

Little Barrie — pop artist from GB.

Little Barrie and Malcolm Catto have released their explosive new album 'Electric War', a blend of psych-funk and blues that pushes their music into exciting…

Influence: 51.66% Fanbase: 23.23% Trending: 65.87% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

26,575

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-27 12:54:13 UTC

Genres

popnottingham indie

Biography

Little Barrie and Malcolm Catto have released their explosive new album 'Electric War', a blend of psych-funk and blues that pushes their music into exciting new directions. The trio's chemistry between guitarist Barrie Cadogan, bassist Lewis Wharton, and drummer Malcolm Catto shines through as they trust their instincts to explore uncharted musical territories, creating a unique sound that defies genre boundaries. Over their 20-plus year career, Little Barrie has established themselves as one of the UK's most respected bands, seamlessly blending elements of '60s British blues, deep funk, hip hop, and rock 'n roll to create a genre-defying sound that resonates with audiences.

Top Brand Affinities

Report Date: 2025-09-09

Little Barrie cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, UNITED KINGDOM, RUSSIA. A heavily male (91%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 3,145 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with leading lifestyle names, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Little Barrie score 1.03% — Moderate bucket.

Followers:26,575

Engagements:275

Rate:1.0%

Posts:180

Avg Likes:258

Avg Comments:12

Avg Views:3,879

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 26,575 · Engagements 275 · Rate 1.0% Posts 180 · Views 3,879 · Avg Likes 258 · Avg Comments 12 · Avg Views 3,879	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 36% 18-24: 29% 35-44: 19% 45-64: 12%	Largest: 25-34 (36%); next: 18-24 (29%)
Gender Split	Female: 9% Male: 91% Non-binary/Other: 0%	Skews male (91%)
Top Countries	UNITED STATES (20%) UNITED KINGDOM (11%) RUSSIA (5%) CANADA (4%) BRAZIL (4%)	Top regions: UNITED STATES (20%), UNITED KINGDOM (11%), RUSSIA (5%)
Platform Engagement	Tiktok: 734 avg views/post · Youtube: 3,145 avg views/post	Best reach: Youtube 3,145 avg views; best engagement: Youtube 232 avg likes