Lithe

Lithe

Country: AU | Gender: male

Influence: 66.26% Fanbase: 42.04% Trending: 78.37% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 16.03% • Very Strong

As of 2025-09-08

923,388

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:49:05 UTC

Genres

r&b, funk & soulr&b/soultrap soulhip-hop & raphip-hop/rap

Biography

Hailing from Melbourne, Australia, this multi-talented artist wears many hats as a producer, singer, and songwriter.

Lithe Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Lithe engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, BRAZIL, NIGERIA. The fan base skews heavily male (78%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (403,925 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Palm Angels, Ableton, SoundCloud, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Lithe score 4.56%Very Strong bucket.
Brand: Palm AngelsBrand: AbletonBrand: SoundCloud
Followers:923,388
Engagements:42,128
Rate:4.6%
Posts:252
Views:506,525
Avg Likes:40,694
Avg Comments:744
Avg Views:506,525

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 923,388 · Engagements 42,128 · Rate 4.6%
Posts 252 · Views 506,525 · Avg Likes 40,694 · Avg Comments 744 · Avg Views 506,525
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 53%
25-34: 36%
13-17: 6%
35-44: 4%
Largest: 18-24 (53%); next: 25-34 (36%)
Gender Split Female: 22%
Male: 78%
Non-binary/Other: 0%
Skews male (78%)
Top Countries UNITED STATES (23%)
BRAZIL (8%)
NIGERIA (5%)
INDIA (4%)
POLAND (4%)
Top regions: UNITED STATES (23%), BRAZIL (8%), NIGERIA (5%)
Platform Engagement Instagram: 25,901 avg likes/post · Tiktok: 102,600 avg views/post · Youtube: 403,925 avg views/post Best reach: Youtube 403,925 avg views; best engagement: Instagram 25,901 avg likes

Top Brand Affinities

Palm Angels
Score: 16.03
Ableton
Score: 13.41
SoundCloud
Score: 11.11
Amazon Music
Score: 10.28
Pro Tools
Score: 10.14
Beats Electronics
Score: 8.91
New Era
Score: 8.76
Champion
Score: 8.73
Acne Studios
Score: 7.60
MISSGUIDED
Score: 7.59
Maison Margiela
Score: 7.43
Stone Island
Score: 7.02
Brand Category Score
Palm Angels 16.03
Ableton 13.41
SoundCloud 11.11
Amazon Music 10.28
Pro Tools 10.14
Beats Electronics 8.91
New Era 8.76
Champion 8.73
Acne Studios 7.60
MISSGUIDED 7.59
Maison Margiela 7.43
Stone Island 7.02
Foot Locker 7.01
Spotify Music 6.69
Maybach 5.51
OOTD Magazine 5.32
boohoo 5.14
ASOS 5.08
Ferragamo 4.90
Lacoste 4.45
Urban Outfitters 4.33
Kodak 4.29
Hennessy 4.06
Coachella 4.03
Tomorrowland 3.82
BALMAIN 3.70
Carhartt 3.69
Holden 3.66
Dr. Martens 3.65
Stüssy 3.47
Gymshark 3.41
McLaren 3.38
FashionNova 3.33
H&M 3.14
Sneakerhead 3.12
Monster Beverage 3.07
Supreme 2.98
Pull&Bear 2.96
Kylie Cosmetics 2.89
Fila 2.85
A Game of Tones 2.81
Versace 2.80
Lululemon Athletica 2.79
The North Face 2.75
Timberland 2.63
Dolce & Gabbana 2.62
Fenty beauty 2.51
Calvin Klein 2.51
shein 2.50
Polo Ralph Lauren 2.47

Official Profiles

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Artist: Lithe

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
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