Lisa O'Neill

Lisa O'Neill — folk & traditional artist from IE.

Irish folk singer/songwriter Lisa O'Neill is known for her powerful storytelling and distinctive voice. Born and raised in Ballyhaise, County Cavan, she gained…

Influence: 50.02% Fanbase: 20.40% Trending: 64.82% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 27.44% • Very Strong

As of 2025-09-09

43,727

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:02:18 UTC

Genres

folk & traditionalsinger/songwriterirish singer-songwriter

Biography

Irish folk singer/songwriter Lisa O'Neill is known for her powerful storytelling and distinctive voice. Born and raised in Ballyhaise, County Cavan, she gained recognition with albums like Same Cloth or Not and Heard a Long Gone Song, both nominated for Ireland's Choice Music Prize. O'Neill's deeply personal fifth album, All of This Is Chance, showcases her soulful and idiosyncratic style honed over years of experience in Dublin's music scene.

O'Neill's musical journey began with her 2009 debut, Has an Album, leading to opportunities like touring with David Gray and collaborating with Yorkston/Thorne/Khan. Her work with River Lea Recordings on Heard a Long Gone Song earned her critical acclaim and awards, including Best Original Folk Track at the 2019 RTÉ Radio 1 Folk Awards. With a blend of traditional folk and original compositions, O'Neill continues to captivate audiences with her evocative storytelling and emotive performances.

Top Brand Affinities

Report Date: 2025-09-09

Lisa O'Neill is already in the conversation with 25-34 & 18-24 audiences in UNITED KINGDOM, IRELAND, UNITED STATES. The audience is heavily male (73%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (32,525 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to MOOG, Guinness, Akg points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lisa O'Neill score 2.13% — Strong bucket.

Brand: MOOGBrand: GuinnessBrand: Akg

Followers:43,727

Engagements:933

Rate:2.1%

Posts:378

Avg Likes:905

Avg Comments:66

Avg Views:32,525

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 43,727 · Engagements 933 · Rate 2.1% Posts 378 · Views 32,525 · Avg Likes 905 · Avg Comments 66 · Avg Views 32,525	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 18-24: 22% 35-44: 20% 45-64: 20%	Largest: 25-34 (35%); next: 18-24 (22%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	UNITED KINGDOM (21%) IRELAND (20%) UNITED STATES (16%) BRAZIL (5%) CANADA (4%)	Top regions: UNITED KINGDOM (21%), IRELAND (20%), UNITED STATES (16%)
Platform Engagement	Instagram: 370 avg likes/post · Youtube: 32,525 avg views/post	Best reach: Youtube 32,525 avg views; best engagement: Youtube 535 avg likes

Top Brand Affinities

MOOG

Score: 27.44

Guinness

Score: 24.22

Akg

Score: 16.74

Mixcloud

Score: 16.56

Jameson

Score: 14.69

Tate Modern

Score: 13.77

Fred Perry

Score: 13.38

Ryanair

Score: 11.55

Hurley

Score: 11.53

Kickstarter

Score: 9.83

Ableton

Score: 8.91

Sennheiser

Score: 8.83

Brand	Category	Score
MOOG		27.44
Guinness		24.22
Akg		16.74
Mixcloud		16.56
Jameson		14.69
Tate Modern		13.77
Fred Perry		13.38
Ryanair		11.55
Hurley		11.53
Kickstarter		9.83
Ableton		8.91
Sennheiser		8.83
Spotify Music		8.00
Vauxhall		7.78
Atmos		6.99
BBC		6.85
Vivienne Westwood		6.66
Wilton		6.13
Hennessy		6.02
Tesco		5.89
Carlsberg		5.59
Showtime		5.02
Baileys		4.94
Dr. Martens		4.57
SoundCloud		4.43
Columbia Pictures		4.07
Emporium		4.06
Airbnb		4.02
Fujifilm		3.84
Polaroid		3.72
Cadbury		3.66
Paramount Pictures		3.64
Kodak		3.53
Pixar		3.52
Tinder		3.21
Leica		3.19
Lush		3.16
Pantone Inc		3.03
Aperol		2.91
ASOS		2.80
Geocaching		2.76
Philips		2.66
Lollapalooza		2.61
Mulberry		2.58
Primark		2.22
Nokia		2.20
Montblanc		2.20
Levi's		2.16
Beats Electronics		2.14
Warner Bros		2.06