Lion Babe

Lion Babe — r&b, funk & soul artist from US.

LION BABE, the acclaimed New York duo of Jillian Hervey and Lucas Goodman (Astro Raw), fuse vintage RnB with modern beats to create a distinctive sound. Their…

Influence: 61.82% Fanbase: 42.07% Trending: 71.69% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Shea Moisture • 24.58% • Very Strong

As of 2025-09-09

304,000

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:13:23 UTC

Genres

r&b, funk & soulr&bindie soulalternative r&bneo soulindie r&br&b/soulcontemporary r&bsoulalternativeescape roomelectronicelectropopdance

Biography

LION BABE, the acclaimed New York duo of Jillian Hervey and Lucas Goodman (Astro Raw), fuse vintage RnB with modern beats to create a distinctive sound. Their viral hit "Treat Me Like Fire" led to the success of their debut album, Begin (2016), which included tracks like "Wonder Woman" and "Jump Hi." Known for their dynamic live shows, they have performed at festivals like Glastonbury and Coachella, captivating audiences with songs like "Rockets" and "Hit the Ceiling."

In response to the pandemic, LION BABE engaged fans through a virtual tour, leading to the release of Rainbow Child in 2021, featuring tracks like "Frida Kahlo" and collaborations with artists such as Ghostface Killah. Their 2022 single "Harder" with Busta Rhymes was featured in NBA2K22, showcasing their versatility. Their latest endeavor, 'House of LION BABE,' delves into classic house music influences, with singles such as "Freekish" and covers like "Hot In Herre," aiming to create a space for people to come together, dance, and experience freedom through music.

Top Brand Affinities

Report Date: 2025-09-09

Lion Babe indexes high with fans in the 18-24 range in UNITED STATES, BRAZIL, UNITED KINGDOM. The skew is heavily female (63%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 2,351 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Shea Moisture, Live Nation, Thom Browne, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Lion Babe when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lion Babe score 0.42% — Low bucket.

Brand: Shea MoistureBrand: Live NationBrand: Thom Browne

Followers:304,000

Engagements:1,270

Rate:0.4%

Posts:8,578

Avg Likes:1,250

Avg Comments:44

Avg Views:3,333

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 304,000 · Engagements 1,270 · Rate 0.4% Posts 8,578 · Views 3,333 · Avg Likes 1,250 · Avg Comments 44 · Avg Views 3,333	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 38% 35-44: 8% 13-17: 5%	Largest: 18-24 (47%); next: 25-34 (38%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	UNITED STATES (48%) BRAZIL (7%) UNITED KINGDOM (6%) FRANCE (4%) AUSTRALIA (3%)	Top regions: UNITED STATES (48%), BRAZIL (7%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 992 avg likes/post · Tiktok: 982 avg views/post · Youtube: 2,351 avg views/post	Best reach: Youtube 2,351 avg views; best engagement: Instagram 992 avg likes

Top Brand Affinities

Shea Moisture

Score: 24.58

Live Nation

Score: 23.84

Thom Browne

Score: 23.42

Jean Paul Gaultier

Score: 17.57

WNBA

Score: 15.90

Nasty Gal

Score: 15.26

Barbie

Score: 11.39

HBO Max

Score: 10.95

Depop

Score: 10.94

Vivienne Westwood

Score: 10.72

Fenty beauty

Score: 10.60

All Saints

Score: 10.33

Brand	Category	Score
Shea Moisture		24.58
Live Nation		23.84
Thom Browne		23.42
Jean Paul Gaultier		17.57
WNBA		15.90
Nasty Gal		15.26
Barbie		11.39
HBO Max		10.95
Depop		10.94
Vivienne Westwood		10.72
Fenty beauty		10.60
All Saints		10.33
Amazon Music		10.08
boohoo		9.67
MISSGUIDED		8.88
Marni		8.60
Delta		8.54
JACQUEMUS		7.93
J.Crew		7.64
Ableton		7.34
Glossier		7.26
Maison Margiela		7.10
ASOS		7.07
iHeartRadio Music Awards		6.98
Alexander McQueen		6.90
T.J. Maxx		6.69
Coachella		6.49
Pioneer		6.41
NORDSTROM		6.38
MTV		6.34
Steve Madden		6.28
MATTEL		6.24
Macy's		6.08
OLD NAVY		5.98
Vogue		5.85
Milani Cosmetics		5.79
Coach		5.75
NBC		5.69
Loewe		5.53
KARL LAGERFELD		5.50
ULTA Beauty		5.36
SoundCloud		5.36
Verizon		5.33
Smashbox		5.29
Target		5.25
FashionNova		5.10
NARS Cosmetics		5.08
Free People		4.99
UGG		4.85
ESPN		4.69