Lim Young Woong

Lim Young Woong — pop artist from KR.

Lim Young-woong, a South Korean singer born in Pocheon, rose to fame in 2020 after winning the reality show Mr. Trot. Starting his career in 2016 with the…

Influence: 65.24% Fanbase: 59.72% Trending: 68.00% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 41.75% • Very Strong

As of 2025-09-14

1,812,970

Social Media Followers

As of 2025-09-14

00:00:00

Hours Airplay

2025-12-07 10:06:27 UTC

Genres

popk-poppopasian popotherstrot

Biography

Lim Young-woong, a South Korean singer born in Pocheon, rose to fame in 2020 after winning the reality show Mr. Trot. Starting his career in 2016 with the single “Hate You,” he gained recognition with subsequent releases before achieving success with hits like “Trust in Me” and “Hero.” His collaboration with SsangYong Motor on “Hero” reached Number 7 on South Korean charts, and “My Starry Love” became his first single to top the Gaon charts in 2021.

Deeply influenced by the trot genre, Lim Young-woong’s music showcases his talent and versatility as a singer. His victory on Mr. Trot propelled him to stardom, earning him accolades at major music awards for his contributions to the trot scene. With a growing discography and a loyal fan base, Lim Young-woong continues to make waves in the South Korean music industry with his unique style and powerful vocals.

Top Brand Affinities

Report Date: 2025-09-14

Lim Young Woong builds repeat engagement among 18-24 & 25-34 audiences throughout SOUTH KOREA, UNITED STATES, INDONESIA. With a female-leaning (55%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (399,395 avg views per post), while Youtube provides social proof in comments and saves. Affinities with Warner Music, Korean Air, Eurostar point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lim Young Woong score 2.47% — Strong bucket.

Brand: Warner MusicBrand: Korean AirBrand: Eurostar

Followers:1,812,970

Engagements:44,768

Rate:2.5%

Posts:1,552

Avg Likes:43,994

Avg Comments:1,364

Avg Views:399,395

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,812,970 · Engagements 44,768 · Rate 2.5% Posts 1,552 · Views 399,395 · Avg Likes 43,994 · Avg Comments 1,364 · Avg Views 399,395	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 39% 25-34: 24% 35-44: 16% 45-64: 13%	Largest: 18-24 (39%); next: 25-34 (24%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	SOUTH KOREA (85%) UNITED STATES (4%) INDONESIA (2%) BRAZIL (1%) JAPAN (1%)	Top regions: SOUTH KOREA (85%), UNITED STATES (4%), INDONESIA (2%)
Platform Engagement	Instagram: 11,912 avg likes/post · Youtube: 399,395 avg views/post	Best reach: Youtube 399,395 avg views; best engagement: Youtube 32,082 avg likes

Top Brand Affinities

Warner Music

Score: 41.75

Korean Air

Score: 35.98

Eurostar

Score: 15.53

GENTLE MONSTER

Score: 12.22

LG Group

Score: 7.71

Innisfree

Score: 7.13

Amway

Score: 6.61

OOTD Magazine

Score: 6.31

Eudora

Score: 5.65

Shake Shack

Score: 5.38

Selfiegram

Score: 4.96

Elle Magazine

Score: 4.96

Brand	Category	Score
Warner Music		41.75
Korean Air		35.98
Eurostar		15.53
GENTLE MONSTER		12.22
LG Group		7.71
Innisfree		7.13
Amway		6.61
OOTD Magazine		6.31
Eudora		5.65
Shake Shack		5.38
Selfiegram		4.96
Elle Magazine		4.96
Hyundai		3.95
Nespresso		3.67
Dunkin' Donuts		3.60
Dodge		3.50
KFC		3.28
Fendi		3.28
Summit Entertainment		3.25
Pizza Hut		2.66
Bulgari		2.57
LEGOLAND		2.21
Polo Ralph Lauren		2.00
Polaroid		2.00
Starbucks		1.92
Coachella		1.91
Lego		1.85
Hermès		1.71
Calvin Klein		1.70
Balenciaga		1.64
Burberry		1.57
Costco		1.43
Cartier		1.31
Volvo		1.21
L'Oréal Paris		1.18
Nike		1.07
Airbnb		1.02
Christian Dior		1.01
Gucci		0.98
Yves Saint Laurent		0.92
Levi's		0.91
Sony		0.91
Samsung Group		0.84
Netflix		0.82
National Geographic		0.74
The Olympic Games		0.72
Nintendo		0.71
McDonald's		0.71
FIFA		0.70
Coca-Cola		0.66