Lily Allen Brand Affinity ranks highest ITV at 16.75% . Very Strong. Score DMDB 67.66% | Fanbase 67.45%

Lily Allen — pop artist from GB.

London-based pop singer/songwriter Lily Allen gained early recognition for her diverse musical influences and bold persona. Born to comedian Keith Allen, she…

Lily Allen

Recognizable

Country: GB | Gender: female | Artist ID: 11e81bd0-cd24-0dda-999d-a0369fe50396

Find Artist

Genres

popdance poppopmainstream pop

Influential: 67.66% Fanbase: 67.45% Trending: 67.77%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 16.75% • Very Strong

As of 2025-09-09

3,133,321

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.66% | Fanbase 67.45% | Trending 67.77% | CAREER STAGE: MAINSTREAM

Biography

London-based pop singer/songwriter Lily Allen gained early recognition for her diverse musical influences and bold persona. Born to comedian Keith Allen, she navigated a transient childhood, attending multiple schools before pursuing music full-time. Allen's career took off in 2005 when she garnered critical acclaim for her demos on MySpace, leading to a record deal with Regal/Parlophone. Her debut album, Alright, Still, released in 2006, achieved chart success in the UK and internationally.

Continuing to evolve her sound, Allen released subsequent albums, including It's Not Me, It's You in 2009 and Sheezus in 2014, which both received commercial success. In 2018, she returned with No Shame, showcasing a more intimate, electropop style. Alongside her music career, Allen founded her own label, In the Name Of, and engaged in various collaborations and personal endeavors, including starting a family and navigating personal challenges. Allen's resilience and creative growth have solidified her as a prominent figure in the music industry.

Report Date: 2025-09-09

Lily Allen resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily female (57%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (65,850 avg views per post); Tiktok is where fans co-sign. Affinity adjacency to ITV, Waitrose, Morrisons makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lily Allen score 0.10% — Low bucket.

Brand: ITVBrand: WaitroseBrand: Morrisons

Followers:3,133,321

Engagements:3,178

Rate:0.1%

Posts:228

Avg Likes:2,961

Avg Comments:128

Avg Views:79,384

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,133,321 · Engagements 3,178 · Rate 0.1% Posts 228 · Views 79,384 · Avg Likes 2,961 · Avg Comments 128 · Avg Views 79,384	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 30% 35-44: 8% 13-17: 7%	Largest: 18-24 (53%); next: 25-34 (30%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	UNITED STATES (20%) BRAZIL (18%) UNITED KINGDOM (12%) INDIA (7%) AUSTRALIA (3%)	Top regions: UNITED STATES (20%), BRAZIL (18%), UNITED KINGDOM (12%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 65,850 avg views/post · Youtube: 13,534 avg views/post	Best reach: Tiktok 65,850 avg views; best engagement: Tiktok 2,160 avg likes

Top Brand Affinities

ITV

Score: 16.75

Waitrose

Score: 14.89

Morrisons

Score: 11.67

All Saints

Score: 11.23

Marks & Spencer

Score: 11.16

River Island

Score: 10.97

Depop

Score: 10.81

Score: 10.42

Sainsbury's

Score: 10.19

Vauxhall

Score: 9.97

Selfridges

Score: 8.81

Tate Modern

Score: 7.41

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Top Brand Affinities

Brand	Category	Score
ITV		16.75
Waitrose		14.89
Morrisons		11.67
All Saints		11.23
Marks & Spencer		11.16
River Island		10.97
Depop		10.81
Next		10.42
Sainsbury's		10.19
Vauxhall		9.97
Selfridges		8.81
Tate Modern		7.41
boohoo		7.26
ALDI		6.63
Barbie		6.55
Topshop		6.20
JACQUEMUS		6.15
Cadbury		5.96
Lush		5.95
Loewe		5.88
Urban Outfitters		5.68
MISSGUIDED		5.66
Clarks		5.65
Vivienne Westwood		5.60
ASOS		5.57
Tesco		5.54
Carlsberg		5.47
Harrods		5.46
Dr. Martens		5.04
Jimmy Choo		4.94
Lollapalooza		4.19
Sega		4.08
Sunnies Studios		3.84
Aperol		3.72
Guinness		3.70
Columbia Pictures		3.54
Primark		3.50
Moschino		3.37
Stüssy		3.13
BBC		3.13
Carhartt		3.13
Baileys		3.01
Marc Jacobs		3.00
Warner Bros		2.98
Showtime		2.96
BALMAIN		2.88
Kodak		2.76
Martini		2.73
Emporium		2.61
Polaroid		2.61