Lilly Wood & The Prick
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
161,267
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:09:25 UTC
Genres
Biography
With a name symbolizing the transition from childhood to adulthood, Lilly Wood & the Prick, comprised of Nili Hadida and Benjamin Cotto, have established themselves as one of France's most captivating pop acts by infusing various genres with simplistic yet poetic lyrics. Their music, influenced by artists like Etienne Daho, Aretha Franklin, and Eric Clapton, garnered attention with their 2008 cover of Santigold's "L.E.S. Artistes" and subsequent debut EP. Their debut album, Invincible Friends, released in 2010, achieved commercial success and critical acclaim, leading to the duo's continued growth and evolution in the music industry.
Lilly Wood & The Prick is already in the conversation with 18-24 & 25-34 audiences in FRANCE, BRAZIL, UNITED STATES. The audience is male-leaning (54%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (2,855 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Jean-Charles de Castelbajac, Accor Hotels, Monoprix points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 161,267 · Engagements 852 · Rate 0.5% Posts 140 · Views 5,153 · Avg Likes 837 · Avg Comments 34 · Avg Views 5,153 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 48% 25-34: 32% 35-44: 10% 13-17: 6% |
Largest: 18-24 (48%); next: 25-34 (32%) |
| Gender Split |
Female: 46% Male: 54% Non-binary/Other: 0% |
Skews male (54%) |
| Top Countries |
FRANCE (23%) BRAZIL (12%) UNITED STATES (9%) MEXICO (5%) PERU (3%) |
Top regions: FRANCE (23%), BRAZIL (12%), UNITED STATES (9%) |
| Platform Engagement | Instagram: 633 avg likes/post · Tiktok: 2,855 avg views/post · Youtube: 2,298 avg views/post | Best reach: Tiktok 2,855 avg views; best engagement: Instagram 633 avg likes |
Top Brand Affinities
Jean-Charles de Castelbajac
Accor Hotels
Monoprix
Galeries Lafayette
Fnac
Ricard
Jean Paul Gaultier
Birchbox
Sandro
Hema
Air France
Kiabi
| Brand | Category | Score |
|---|---|---|
| Jean-Charles de Castelbajac | 111.91 | |
| Accor Hotels | 70.32 | |
| Monoprix | 62.62 | |
| Galeries Lafayette | 50.72 | |
| Fnac | 50.52 | |
| Ricard | 29.46 | |
| Jean Paul Gaultier | 23.87 | |
| Birchbox | 20.16 | |
| Sandro | 19.95 | |
| Hema | 19.61 | |
| Air France | 19.50 | |
| Kiabi | 17.42 | |
| Leroy Merlin | 15.26 | |
| Garnier | 15.18 | |
| Eurostar | 14.56 | |
| Longchamp | 14.42 | |
| Evian | 14.03 | |
| Montblanc | 13.96 | |
| PLAYMOBIL | 12.77 | |
| Vichy | 12.62 | |
| Perrier | 11.03 | |
| Acne Studios | 10.46 | |
| JACQUEMUS | 9.67 | |
| KARL LAGERFELD | 8.82 | |
| Décathlon | 8.72 | |
| Lanvin | 7.86 | |
| Tate Modern | 7.61 | |
| Guerlain | 7.36 | |
| Elle Magazine | 6.31 | |
| Summit Entertainment | 6.14 | |
| Lollapalooza | 6.14 | |
| Yves Saint Laurent | 5.83 | |
| Babybump | 5.70 | |
| Ableton | 5.62 | |
| Hermès | 4.91 | |
| NBC | 4.65 | |
| Nespresso | 4.42 | |
| Polaroid | 4.36 | |
| Tarte Cosmetics | 4.32 | |
| Cartier | 4.27 | |
| ASOS | 4.16 | |
| Hublot | 4.08 | |
| Pull&Bear | 4.02 | |
| Citroen | 3.95 | |
| Leica | 3.90 | |
| BALMAIN | 3.86 | |
| Dr. Martens | 3.62 | |
| Lacoste | 3.54 | |
| KENZO | 3.43 | |
| Christian Louboutin | 3.42 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-09-16)
Total: 8,126,122
| PLATFORM | TOTAL | % | |
|---|---|---|---|
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7,356,092 | 90.52% |
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770,030 | 9.48% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-06 04:00 UTC | Lilly Wood & The Prick | La Rodia | Besançon, France | |
| 2026-03-07 04:00 UTC | Lilly Wood & The Prick | The Music Box | Metz, France | |
| 2026-03-12 03:00 UTC | Lilly Wood & The Prick | QUAI M | La Roche-sur-Yon, France | |
| 2026-03-13 02:30 UTC | Lilly Wood & The Prick | La Cabane, Les Halles de la Cartoucherie | Toulouse, France | |
| 2026-03-13 02:30 UTC | Lilly Wood & The Prick | LA CABANE | Toulouse, France | |
| 2026-03-14 03:30 UTC | Lilly Wood & The Prick, St Graal | Atabal | Biarritz, France | |
| 2026-03-15 03:00 UTC | Lilly Wood & The Prick | Le Rocher de Palmer | Cenon, France | |
| 2026-03-20 02:00 UTC | Lilly Wood & The Prick | La Rayonne | Villeurbanne, France | |
| 2026-03-21 03:00 UTC | Lilly Wood & The Prick | La Belle Électrique | Grenoble, France | |
| 2026-03-22 03:30 UTC | Lilly Wood & The Prick | Paloma | Nîmes, France | |
| 2026-03-27 03:30 UTC | Lilly Wood & The Prick | L'Etage | Rennes, France | |
| 2026-03-27 03:30 UTC | Lilly Wood & The Prick | L'Étage, Le Liberté | Rennes, France | |
| 2026-03-28 03:00 UTC | Lilly Wood & The Prick | Chabada | Angers, France | |
| 2026-04-02 02:30 UTC | Lilly Wood & The Prick | La Cigale | Paris, France | |
| 2026-04-04 02:30 UTC | Lilly Wood & The Prick | Le 106 | Rouen, France | |
| 2026-04-05 03:00 UTC | Lilly Wood & The Prick | Big Band Café (BBC) | Hérouville-Saint-Clair, France | |
| 2026-04-05 03:00 UTC | Lilly Wood & The Prick | Big Band Café | Hérouville-Saint-Clair, France | |
| 2026-04-05 03:00 UTC | Lilly Wood and the Prick | Big Band Café | Hérouville-Saint-Clair, France | |
| 2026-04-10 03:00 UTC | Lilly Wood & The Prick | LA CARTONNERIE | Reims, France | |
| 2026-04-11 03:00 UTC | Lilly Wood & The Prick | Le Grand Mix | Tourcoing, France |















