Lilly Wood & The Prick

Lilly Wood & The Prick

Country: FR

Influence: 52.23% Fanbase: 48.43% Trending: 54.13% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Jean-Charles de Castelbajac • 111.91% • Very Strong

As of 2025-09-09

161,267

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:09:25 UTC

Genres

popfrench indie poprockfrench rockalternativealternative

Biography

Lilly Wood & the Prick, a French duo formed in 2006 by vocalist Nili Hadida and guitarist Benjamin Cotto, blend electro, folk, new wave, and funk with poetic lyrics, drawing inspiration from '80s Gallic pop and '60s soul. Their debut EP, Lilly Who and the What?, caught attention in 2008 with a cover of Santigold's "L.E.S. Artistes," leading to their acclaimed first album, Invincible Friends, in 2010. The album produced hit singles and won the Revelation of the Public award at the 2011 Les Victoires de la Musique. In 2014, they released the single "Prayer in C," which featured a remix by German producer Robin Schulz.

With a name symbolizing the transition from childhood to adulthood, Lilly Wood & the Prick, comprised of Nili Hadida and Benjamin Cotto, have established themselves as one of France's most captivating pop acts by infusing various genres with simplistic yet poetic lyrics. Their music, influenced by artists like Etienne Daho, Aretha Franklin, and Eric Clapton, garnered attention with their 2008 cover of Santigold's "L.E.S. Artistes" and subsequent debut EP. Their debut album, Invincible Friends, released in 2010, achieved commercial success and critical acclaim, leading to the duo's continued growth and evolution in the music industry.

Lilly Wood & The Prick Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Lilly Wood & The Prick is already in the conversation with 18-24 & 25-34 audiences in FRANCE, BRAZIL, UNITED STATES. The audience is male-leaning (54%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (2,855 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Jean-Charles de Castelbajac, Accor Hotels, Monoprix points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Lilly Wood & The Prick score 0.53%Low bucket.
Brand: Jean-Charles de CastelbajacBrand: Accor HotelsBrand: Monoprix
Followers:161,267
Engagements:852
Rate:0.5%
Posts:140
Views:5,153
Avg Likes:837
Avg Comments:34
Avg Views:5,153

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 161,267 · Engagements 852 · Rate 0.5%
Posts 140 · Views 5,153 · Avg Likes 837 · Avg Comments 34 · Avg Views 5,153
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 48%
25-34: 32%
35-44: 10%
13-17: 6%
Largest: 18-24 (48%); next: 25-34 (32%)
Gender Split Female: 46%
Male: 54%
Non-binary/Other: 0%
Skews male (54%)
Top Countries FRANCE (23%)
BRAZIL (12%)
UNITED STATES (9%)
MEXICO (5%)
PERU (3%)
Top regions: FRANCE (23%), BRAZIL (12%), UNITED STATES (9%)
Platform Engagement Instagram: 633 avg likes/post · Tiktok: 2,855 avg views/post · Youtube: 2,298 avg views/post Best reach: Tiktok 2,855 avg views; best engagement: Instagram 633 avg likes

Top Brand Affinities

Jean-Charles de Castelbajac
Score: 111.91
Accor Hotels
Score: 70.32
Monoprix
Score: 62.62
Galeries Lafayette
Score: 50.72
Fnac
Score: 50.52
Ricard
Score: 29.46
Jean Paul Gaultier
Score: 23.87
Birchbox
Score: 20.16
Sandro
Score: 19.95
Hema
Score: 19.61
Air France
Score: 19.50
Kiabi
Score: 17.42
Brand Category Score
Jean-Charles de Castelbajac 111.91
Accor Hotels 70.32
Monoprix 62.62
Galeries Lafayette 50.72
Fnac 50.52
Ricard 29.46
Jean Paul Gaultier 23.87
Birchbox 20.16
Sandro 19.95
Hema 19.61
Air France 19.50
Kiabi 17.42
Leroy Merlin 15.26
Garnier 15.18
Eurostar 14.56
Longchamp 14.42
Evian 14.03
Montblanc 13.96
PLAYMOBIL 12.77
Vichy 12.62
Perrier 11.03
Acne Studios 10.46
JACQUEMUS 9.67
KARL LAGERFELD 8.82
Décathlon 8.72
Lanvin 7.86
Tate Modern 7.61
Guerlain 7.36
Elle Magazine 6.31
Summit Entertainment 6.14
Lollapalooza 6.14
Yves Saint Laurent 5.83
Babybump 5.70
Ableton 5.62
Hermès 4.91
NBC 4.65
Nespresso 4.42
Polaroid 4.36
Tarte Cosmetics 4.32
Cartier 4.27
ASOS 4.16
Hublot 4.08
Pull&Bear 4.02
Citroen 3.95
Leica 3.90
BALMAIN 3.86
Dr. Martens 3.62
Lacoste 3.54
KENZO 3.43
Christian Louboutin 3.42

Official Profiles

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Artist: Lilly Wood & The Prick

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Lilly Wood & The Prick today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-16)

Total: 8,126,122

PLATFORM TOTAL %
Spotify Spotify 7,356,092 90.52%
Last.fm Last.fm 770,030 9.48%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-03-06 04:00 UTC Lilly Wood & The Prick La Rodia Besançon, France
2026-03-07 04:00 UTC Lilly Wood & The Prick The Music Box Metz, France
2026-03-12 03:00 UTC Lilly Wood & The Prick QUAI M La Roche-sur-Yon, France
2026-03-13 02:30 UTC Lilly Wood & The Prick La Cabane, Les Halles de la Cartoucherie Toulouse, France
2026-03-13 02:30 UTC Lilly Wood & The Prick LA CABANE Toulouse, France
2026-03-14 03:30 UTC Lilly Wood & The Prick, St Graal Atabal Biarritz, France
2026-03-15 03:00 UTC Lilly Wood & The Prick Le Rocher de Palmer Cenon, France
2026-03-20 02:00 UTC Lilly Wood & The Prick La Rayonne Villeurbanne, France
2026-03-21 03:00 UTC Lilly Wood & The Prick La Belle Électrique Grenoble, France
2026-03-22 03:30 UTC Lilly Wood & The Prick Paloma Nîmes, France
2026-03-27 03:30 UTC Lilly Wood & The Prick L'Etage Rennes, France
2026-03-27 03:30 UTC Lilly Wood & The Prick L'Étage, Le Liberté Rennes, France
2026-03-28 03:00 UTC Lilly Wood & The Prick Chabada Angers, France
2026-04-02 02:30 UTC Lilly Wood & The Prick La Cigale Paris, France
2026-04-04 02:30 UTC Lilly Wood & The Prick Le 106 Rouen, France
2026-04-05 03:00 UTC Lilly Wood & The Prick Big Band Café (BBC) Hérouville-Saint-Clair, France
2026-04-05 03:00 UTC Lilly Wood & The Prick Big Band Café Hérouville-Saint-Clair, France
2026-04-05 03:00 UTC Lilly Wood and the Prick Big Band Café Hérouville-Saint-Clair, France
2026-04-10 03:00 UTC Lilly Wood & The Prick LA CARTONNERIE Reims, France
2026-04-11 03:00 UTC Lilly Wood & The Prick Le Grand Mix Tourcoing, France

Trending Artist