Lila Downs
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
1,144,450
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:55:25 UTC
Genres
Biography
In 2015, Downs released "Balas y Chocolate," a politically charged album addressing social issues in Mexico, followed by "Salon Lágrimas y Deseo" in 2017, which featured collaborations with various artists and won a Latin Grammy. Her eclectic style, blending genres like ranchera, bolero, blues, and soul, continues to captivate audiences worldwide, solidifying her reputation as a boundary-pushing artist unafraid to tackle complex themes in her music.
Lila Downs is already in the conversation with 25-34 & 18-24 audiences in MEXICO, UNITED STATES, ARGENTINA. The audience is female-leaning (52%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (36,600 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Aeromexico, Univision, Cafecito points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,144,450 · Engagements 13,027 · Rate 1.1% Posts 668 · Views 45,009 · Avg Likes 12,810 · Avg Comments 164 · Avg Views 45,009 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 37% 18-24: 36% 35-44: 15% 45-64: 9% |
Largest: 25-34 (37%); next: 18-24 (36%) |
| Gender Split |
Female: 52% Male: 48% Non-binary/Other: 0% |
Skews female (52%) |
| Top Countries |
MEXICO (52%) UNITED STATES (9%) ARGENTINA (6%) SPAIN (4%) COLOMBIA (4%) |
Top regions: MEXICO (52%), UNITED STATES (9%), ARGENTINA (6%) |
| Platform Engagement | Instagram: 9,090 avg likes/post · Tiktok: 36,600 avg views/post · Youtube: 8,409 avg views/post | Best reach: Tiktok 36,600 avg views; best engagement: Instagram 9,090 avg likes |
Top Brand Affinities
Aeromexico
Univision
Cafecito
Suavecito
Diablo
Amazon Music
PLAYMOBIL
Movistar
Jaguar
Spotify Music
Prismacolor
Dr. Martens
| Brand | Category | Score |
|---|---|---|
| Aeromexico | 30.22 | |
| Univision | 24.41 | |
| Cafecito | 12.90 | |
| Suavecito | 8.45 | |
| Diablo | 7.36 | |
| Amazon Music | 7.19 | |
| PLAYMOBIL | 6.24 | |
| Movistar | 5.28 | |
| Jaguar | 2.88 | |
| Spotify Music | 2.83 | |
| Prismacolor | 2.67 | |
| Dr. Martens | 2.67 | |
| VidaSana | 2.37 | |
| Coachella | 2.33 | |
| Paramount Pictures | 2.25 | |
| Snoopy And The Peanuts Gang | 2.22 | |
| Pepsi | 2.21 | |
| Mitsubishi | 2.11 | |
| Pixar | 1.98 | |
| Adobe | 1.78 | |
| Chipotle Mexican Grill | 1.76 | |
| Warner Bros | 1.70 | |
| Lego | 1.61 | |
| Star Wars | 1.55 | |
| Bellagio | 1.49 | |
| Los Angeles Lakers | 1.37 | |
| National Geographic | 1.32 | |
| Walmart | 1.31 | |
| Polaroid | 1.26 | |
| Forever 21 | 1.25 | |
| NFL | 1.24 | |
| Ferrero | 1.23 | |
| Vogue | 1.21 | |
| Ray-Ban | 1.20 | |
| Canon | 1.19 | |
| DC Entertainment | 1.18 | |
| Tiffany & Co | 1.16 | |
| Levi's | 1.15 | |
| musical.ly | 1.14 | |
| Netflix | 1.13 | |
| Coca-Cola | 1.10 | |
| Vans | 1.07 | |
| Puma | 1.06 | |
| Pandora | 1.05 | |
| SWAROVSKI | 1.05 | |
| Airbnb | 1.05 | |
| Guinness | 1.05 | |
| Nikon | 1.04 | |
| HBO | 1.03 | |
| Guess | 0.99 |
Official Profiles
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LoginArtist: Lila Downs
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-21 03:00 UTC | Lila Downs | Showcenter Complex | San Pedro Garza García, Mexico | |
| 2026-03-08 03:30 UTC | Lila Downs | Weill Hall, Green Music Center, Sonoma State University | Rohnert Park, United States | — |
| 2026-03-08 03:30 UTC | Lila Downs | Sonoma State University | Rohnert Park, United States | — |
