Lil Zay Osama

Lil Zay Osama — hip-hop & rap artist from US.

Lil Zay Osama, a Chicago native known for his raw, gritty lyrics reflecting his tumultuous upbringing, combines hard-hitting raps with Auto-Tune-infused vocals…

Influence: 59.97% Fanbase: 41.39% Trending: 69.26% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 70.21% • Very Strong

As of 2025-09-08

1,465,294

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:30:44 UTC

Genres

hip-hop & raphip-hop/rapchicago rapcontemporary hip hophip hop

Biography

Lil Zay Osama, a Chicago native known for his raw, gritty lyrics reflecting his tumultuous upbringing, combines hard-hitting raps with Auto-Tune-infused vocals in tracks like the popular 2019 single "Changed Up." Born in the South Side of Chicago in 2000, Zay faced legal issues early on but turned to music more seriously after a three-year jail stint. He began gaining recognition in 2018 with singles such as "Way Better" and "We Ride," catching the attention of Meek Mill who praised him as a rising talent. Zay's breakout track "Changed Up" garnered over 16 million views, leading to a record deal with Warner Bros. and subsequent releases like "Trencherous."

Top Brand Affinities

Report Date: 2025-09-08

Lil Zay Osama draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, INDIA, CANADA. The skew is heavily male (76%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 280,357 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Spinrilla, True Religion, Palm Angels makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lil Zay Osama score 2.02% — Strong bucket.

Brand: SpinrillaBrand: True ReligionBrand: Palm Angels

Followers:1,465,294

Engagements:29,616

Rate:2.0%

Posts:234

Avg Likes:29,363

Avg Comments:796

Avg Views:280,357

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,465,294 · Engagements 29,616 · Rate 2.0% Posts 234 · Views 280,357 · Avg Likes 29,363 · Avg Comments 796 · Avg Views 280,357	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 29% 13-17: 9% 35-44: 3%	Largest: 18-24 (58%); next: 25-34 (29%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	UNITED STATES (86%) INDIA (5%) CANADA (2%) UNITED KINGDOM (2%) NIGERIA (1%)	Top regions: UNITED STATES (86%), INDIA (5%), CANADA (2%)
Platform Engagement	Instagram: 22,676 avg likes/post · Youtube: 280,357 avg views/post	Best reach: Youtube 280,357 avg views; best engagement: Instagram 22,676 avg likes

Top Brand Affinities

Spinrilla

Score: 70.21

True Religion

Score: 39.41

Palm Angels

Score: 36.36

Warner Music

Score: 22.54

Giuseppe Zanotti Design

Score: 17.78

Marni

Score: 13.92

Maybach

Score: 12.44

Moncler

Score: 11.54

SoundCloud

Score: 11.24

Kodak

Score: 11.05

Alexander McQueen

Score: 10.35

Amazon Music

Score: 10.10

Brand	Category	Score
Spinrilla		70.21
True Religion		39.41
Palm Angels		36.36
Warner Music		22.54
Giuseppe Zanotti Design		17.78
Marni		13.92
Maybach		12.44
Moncler		11.54
SoundCloud		11.24
Kodak		11.05
Alexander McQueen		10.35
Amazon Music		10.10
Maison Margiela		8.71
Kappa		8.67
Hennessy		8.35
Champion		7.89
Lanvin		6.86
Foot Locker		6.74
Pontiac		6.59
Beats Electronics		6.21
BALMAIN		6.03
FashionNova		5.87
iHeartRadio Music Awards		5.79
Infiniti		5.77
Ferragamo		5.68
Balenciaga		5.22
MTV		4.78
NBA		4.72
KENZO		4.71
Philips		4.69
Supreme		4.57
Coach		4.49
ESPN		4.31
Spotify Music		3.97
Versace		3.91
Rolls-Royce		3.88
Timberland		3.75
Polo Ralph Lauren		3.74
Los Angeles Lakers		3.52
Gucci		3.49
Acura		3.23
Louis Vuitton		3.21
The North Face		3.05
Carhartt		3.05
Barber Shop Connect		3.05
Burberry		3.01
NBC		2.89
Christian Louboutin		2.82
Sprite		2.75
Fendi		2.73