Lil Xxel

Lil Xxel

Country: US | Gender: male

Influence: 55.08% Fanbase: 36.30% Trending: 64.48% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

New Era • 10.75% • Very Strong

As of 2025-09-09

3,417,761

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:30:00 UTC

Genres

poppopr&b, funk & soulpop r&bcontemporary r&bhip-hop & raphip-hop/rap

Biography

Born on October 14th in Orlando, Florida, Alex Perez, known by his stage name Lil XXEL "zell," is an American singer/songwriter of Cuban and Puerto Rican descent. Raised by his single mother Ginette in New Jersey, Lil XXEL started singing at the age of 7, transitioning from school talent shows to composing rap and Pop/R&B songs, showcasing his talent and ambition to the world. With a rapid rise in the music industry, Lil XXEL's unexpected journey is gaining him widespread recognition and support from fans worldwide.

Lil Xxel Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Lil Xxel maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, INDIA, CANADA. The audience leans heavily male (60%), so brand cues around style and status perform well. The clearest reach is on Youtube with 59,140 avg views per post; Instagram functions as the community touchpoint. Affinity with New Era, Amazon Music, Champion makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Lil Xxel score 0.39%Low bucket.
Brand: New EraBrand: Amazon MusicBrand: Champion
Followers:3,417,761
Engagements:13,267
Rate:0.4%
Posts:366
Views:78,140
Avg Likes:13,162
Avg Comments:381
Avg Views:78,140

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 3,417,761 · Engagements 13,267 · Rate 0.4%
Posts 366 · Views 78,140 · Avg Likes 13,162 · Avg Comments 381 · Avg Views 78,140
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 57%
25-34: 25%
13-17: 13%
35-44: 4%
Largest: 18-24 (57%); next: 25-34 (25%)
Gender Split Female: 40%
Male: 60%
Non-binary/Other: 0%
Skews male (60%)
Top Countries UNITED STATES (44%)
INDIA (5%)
CANADA (4%)
FRANCE (4%)
UNITED KINGDOM (4%)
Top regions: UNITED STATES (44%), INDIA (5%), CANADA (4%)
Platform Engagement Instagram: 9,770 avg likes/post · Tiktok: 19,000 avg views/post · Youtube: 59,140 avg views/post Best reach: Youtube 59,140 avg views; best engagement: Instagram 9,770 avg likes

Top Brand Affinities

New Era
Score: 10.75
Amazon Music
Score: 10.37
Champion
Score: 9.53
Pro Tools
Score: 7.95
Pontiac
Score: 7.13
boohoo
Score: 6.31
Pioneer
Score: 5.91
iHeartRadio Music Awards
Score: 5.57
SoundCloud
Score: 4.88
American Eagle
Score: 4.46
Moncler
Score: 4.19
shein
Score: 4.02
Brand Category Score
New Era 10.75
Amazon Music 10.37
Champion 9.53
Pro Tools 7.95
Pontiac 7.13
boohoo 6.31
Pioneer 5.91
iHeartRadio Music Awards 5.57
SoundCloud 4.88
American Eagle 4.46
Moncler 4.19
shein 4.02
FashionNova 3.97
Urban Outfitters 3.88
Hollister Co 3.74
NBC 3.42
Sneakerhead 3.33
SheInside 3.16
ESPN 3.03
Acura 3.02
Forever 21 2.94
Paramount Pictures 2.87
Beats Electronics 2.79
MTV 2.72
Walmart 2.64
Versace 2.64
Nickelodeon 2.58
Dr. Martens 2.47
Hennessy 2.44
Dodge 2.28
Carhartt 2.22
Sprite 2.19
Chrysler 2.16
Timberland 2.14
Supreme 2.13
Fenty beauty 2.04
H&M 2.01
Gymshark 2.00
Kodak 1.99
ASOS 1.99
Balenciaga 1.82
CBS Television Studios 1.76
Coachella 1.75
Grand Theft Auto 1.72
Yves Saint Laurent 1.66
Under Armour 1.66
Spotify Music 1.64
Vans 1.63
Universal 1.56
CBS 1.56

Official Profiles

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Artist: Lil Xxel

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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