Lil Xan Brand Affinity ranks highest Live Nation at 23.45% . Very Strong. Score DMDB 63.85% | Fanbase 59.38%

Lil Xan — hip-hop & rap artist from US.

Diego Leanos, known professionally as Lil Xan, is a California rapper who gained recognition for his drugged-out sound and emotive rhymes that touch on themes…

Lil Xan

Recognizable

Country: US | Gender: male | Artist ID: 11e81bbe-91cb-0b24-8623-a0369fe50396

Find Artist

Genres

hip-hop & raphip-hop/rapunderground hip hopemo rapvapor traphip hoptrap

Influential: 63.85% Fanbase: 59.38% Trending: 66.08%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 23.45% • Very Strong

As of 2025-09-09

7,988,562

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.85% | Fanbase 59.38% | Trending 66.08% | CAREER STAGE: MAINSTREAM

Biography

Diego Leanos, known professionally as Lil Xan, is a California rapper who gained recognition for his drugged-out sound and emotive rhymes that touch on themes of sex, drugs, and hedonistic behavior. He first gained popularity in 2016 with tracks like "Sorry" and "Center Fold," leading to the release of his debut full-length album, Total Xanarchy, in 2018. The album featured collaborations with artists such as 2 Chainz, Diplo, and Charli XCX, and included the platinum single "Betrayed."

In 2019, Lil Xan released the single "Watch Me Fall" and continued to put out non-album tracks throughout 2020. His music has drawn comparisons to artists like Lil Uzi Vert and Lil Peep, and he has garnered a dedicated online following since his emergence in the music scene.

Report Date: 2025-09-09

Lil Xan converts attention from 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, MEXICO. Audience shape is heavily male (67%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 374,400 avg views per post, with supportive conversation on Youtube. Shared audience with Live Nation, Warner Music, True Religion underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lil Xan score 0.30% — Low bucket.

Brand: Live NationBrand: Warner MusicBrand: True Religion

Followers:7,988,562

Engagements:23,884

Rate:0.3%

Posts:749

Avg Likes:21,755

Avg Comments:1,451

Avg Views:742,212

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,988,562 · Engagements 23,884 · Rate 0.3% Posts 749 · Views 742,212 · Avg Likes 21,755 · Avg Comments 1,451 · Avg Views 742,212	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 18% 13-17: 11% 35-44: 4%	Largest: 18-24 (66%); next: 25-34 (18%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	UNITED STATES (17%) BRAZIL (10%) MEXICO (9%) ARGENTINA (7%) POLAND (4%)	Top regions: UNITED STATES (17%), BRAZIL (10%), MEXICO (9%)
Platform Engagement	Instagram: 1,487 avg likes/post · Tiktok: 374,400 avg views/post · Youtube: 367,812 avg views/post	Best reach: Tiktok 374,400 avg views; best engagement: Youtube 12,460 avg likes

Top Brand Affinities

Live Nation

Score: 23.45

Warner Music

Score: 23.32

True Religion

Score: 17.67

Amazon Music

Score: 13.03

Akai

Score: 11.10

iHeartRadio Music Awards

Score: 10.71

New Era

Score: 10.33

Pro Tools

Score: 9.07

Hot Topic

Score: 5.95

Kappa

Score: 5.48

Champion

Score: 5.27

American Eagle

Score: 5.06

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Top Brand Affinities

Brand	Category	Score
Live Nation		23.45
Warner Music		23.32
True Religion		17.67
Amazon Music		13.03
Akai		11.10
iHeartRadio Music Awards		10.71
New Era		10.33
Pro Tools		9.07
Hot Topic		5.95
Kappa		5.48
Champion		5.27
American Eagle		5.06
SoundCloud		4.82
Hennessy		4.62
ESPN		4.61
Alexander McQueen		4.53
Nickelodeon		4.50
Monster Beverage		4.46
Coach		4.26
Stüssy		4.17
Urban Outfitters		4.13
Supreme		3.93
Comedy Central		3.47
Kodak		3.28
Gatorade		3.24
GAP		3.00
Lululemon Athletica		2.91
Paramount Pictures		2.78
Forever 21		2.60
Chrysler		2.58
Dr. Martens		2.47
AMC		2.40
Fendi		2.38
Beats Electronics		2.36
Christian Louboutin		2.35
Dolce & Gabbana		2.29
Call of Duty		2.26
MTV		2.26
UFC		2.18
Sprite		2.09
Coachella		2.09
Gucci		2.04
Timberland		2.03
Versace		2.01
Vans		2.00
Guess		2.00
Warner Bros		1.95
Michael Kors		1.91
Spotify Music		1.90
Victoria's Secret		1.88