
Lil Wayne
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-27
37,264,381
Social Media Followers
As of 2025-08-27
00:00:00
Hours Airplay
2025-10-09 21:42:50 UTC
Genres
Biography
Born Dwayne Michael Carter, Jr. in New Orleans, Lil Wayne found solace in music at a young age, leading to his early involvement with Cash Money Records and the formation of the Hot Boys. Wayne's transition from a hardcore Southern rapper to a versatile artist was evident in albums like Tha Carter II and the Like Father, Like Son collaboration with Birdman. His experimentation with mixtapes and rock music, along with a series of solo and collaborative projects, showcased his musical prowess and enduring influence in the hip-hop industry. Despite setbacks and delays, Wayne's discography, including Tha Carter V and Funeral, continues to resonate with fans worldwide.
Lil Wayne performs best with fans in the 18-24 range, concentrated in UNITED STATES, NIGERIA, BRAZIL. Audience composition is heavily male (70%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 1,100,000 avg views per post, with Tiktok providing steady community replies and saves. Brand adjacency trends toward Spinrilla, Palm Angels, Benihana, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Lil Wayne is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 37,264,381 · Engagements 142,275 · Rate 0.4% Posts 930 · Views 1,908,065 · Avg Likes 134,716 · Avg Comments 3,866 · Avg Views 1,908,065 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 54% 25-34: 34% 13-17: 6% 35-44: 6% |
Largest: 18-24 (54%); next: 25-34 (34%) |
Gender Split |
Female: 30% Male: 70% Non-binary/Other: 0% |
Skews male (70%) |
Top Countries |
UNITED STATES (34%) NIGERIA (7%) BRAZIL (7%) INDIA (6%) FRANCE (3%) |
Top regions: UNITED STATES (34%), NIGERIA (7%), BRAZIL (7%) |
Platform Engagement | Tiktok: 1,100,000 avg views/post · Youtube: 796,550 avg views/post | Best reach: Tiktok 1,100,000 avg views; best engagement: Tiktok 122,300 avg likes |
Top Brand Affinities
Spinrilla
Palm Angels
Benihana
Pioneer
Verizon
Steve Madden
iHeartRadio Music Awards
SoundCloud
Kodak
Hennessy
ESPN
Alexander McQueen
Brand | Category | Score |
---|---|---|
Spinrilla | 21.94 | |
Palm Angels | 12.43 | |
Benihana | 11.12 | |
Pioneer | 6.17 | |
Verizon | 5.54 | |
Steve Madden | 5.34 | |
iHeartRadio Music Awards | 5.09 | |
SoundCloud | 4.81 | |
Kodak | 4.80 | |
Hennessy | 4.67 | |
ESPN | 4.64 | |
Alexander McQueen | 4.35 | |
Margaritaville | 4.21 | |
Los Angeles Lakers | 4.07 | |
Mortal Kombat | 3.91 | |
Sneakerhead | 3.40 | |
Lacoste | 3.27 | |
Fenty beauty | 3.25 | |
Monster Beverage | 2.95 | |
Kylie Cosmetics | 2.88 | |
BALMAIN | 2.87 | |
FashionNova | 2.79 | |
Versace | 2.78 | |
Fendi | 2.76 | |
NBA | 2.76 | |
Beats Electronics | 2.70 | |
Timberland | 2.70 | |
MTV | 2.69 | |
Lollapalooza | 2.64 | |
Supreme | 2.63 | |
Polo Ralph Lauren | 2.35 | |
ASOS | 2.34 | |
Rolls-Royce | 2.30 | |
Dr. Martens | 2.26 | |
Fila | 2.25 | |
NFL | 2.24 | |
Yves Saint Laurent | 2.15 | |
H&M | 2.10 | |
Walmart | 2.09 | |
Sephora | 2.09 | |
Hermès | 1.96 | |
Bugatti | 1.95 | |
WWE | 1.95 | |
Paramount Pictures | 1.91 | |
Nokia | 1.90 | |
The North Face | 1.90 | |
Showtime | 1.90 | |
Maserati | 1.85 | |
Gucci | 1.83 | |
Chrysler | 1.79 |
Official Profiles
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LoginArtist: Lil Wayne
The map shows every radio station that aired Lil Wayne today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-08-23)
Total: 124,293,812
PLATFORM | TOTAL | % | |
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68,765,228 | 55.32% |
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51,887,117 | 41.75% |
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2,316,755 | 1.86% |
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1,301,995 | 1.05% |
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22,717 | 0.02% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Radio Spins (2025-08-25)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-25 04:19:13 | Love Is Like | Flor FM | Mulhouse, FR | 168 |
2025-08-25 04:18:34 | Cotton Candy (feat. 2 Chainz) | Gagasi FM | Durban, ZA | 6 |
2025-08-25 04:17:49 | Tree | Hip Hop Nation | Washington, D.C., US | 267 |
2025-08-25 04:13:49 | Lollipop | WSTR | Atlanta, GA, US | 233 |
2025-08-25 04:13:32 | Milli | KRRL-FM Real 92.3 | Los Angeles, CA, US | 4 |
2025-08-25 04:13:16 | Motivation | KSOC | Dallas, TX, US | 205 |
2025-08-25 04:11:50 | Love Is Like | Hits 1 | Washington, D.C., US | 174 |
2025-08-25 04:08:00 | You | KYMT-F2 Real 103.9 | Las Vegas, US | 260 |
2025-08-25 04:07:55 | Love Is Like | Pitbull Globalization | Washington, D.C., US | 174 |
2025-08-25 04:05:03 | Wockesha (Remix) | WHTA-FM | Mableton, GA, US | 42 |
Popularity (2025-10-08)
Platform | % |
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No data. |