Lil Tjay Brand Affinity ranks highest Spinrilla at 27.70% . Very Strong. Score DMDB 72.65% | Fanbase 75.32%

Lil Tjay — hip-hop & rap artist from US.

Bronx-born rapper Lil Tjay, born Tione Jayden Merritt, gained recognition in the late 2010s for his emotionally charged songs that blended vocal hooks with…

Lil Tjay

Superstar

Country: US | Gender: male | Artist ID: 2f74e176-c3c4-11e8-a260-525400009efb

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Genres

hip-hop & raprapmelodic raphip-hop/rapbrooklyn drillnyc raphip hoptrap

Influential: 72.65% Fanbase: 75.32% Trending: 71.31%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 27.70% • Very Strong

As of 2025-09-09

21,458,053

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 72.65% | Fanbase 75.32% | Trending 71.31% | CAREER STAGE: SUPERSTAR

Biography

Bronx-born rapper Lil Tjay, born Tione Jayden Merritt, gained recognition in the late 2010s for his emotionally charged songs that blended vocal hooks with rhymes about personal struggles. While incarcerated on robbery charges, Tjay honed his craft by writing lyrics, which led to his breakout track "Resume" garnering over 14 million streams within a year of its release. His self-released singles like "Brothers," "Goat," and "Leaked" quickly caught the attention of major labels, resulting in a deal with Columbia Records.

Following the success of his early singles, Tjay released EPs like No Comparison and F.N, before dropping his debut studio album, True 2 Myself, in late 2019. The album, which included hits like "Ruthless" and "Hold On," achieved gold certification and peaked in the Top Five on the Billboard 200 chart. Tjay continued his momentum with subsequent releases, such as the EP State of Emergency and his sophomore album, Destined 2 Win, featuring collaborations with artists like Polo G and Offset, which debuted at number five on the Billboard Top 100 albums chart.

Report Date: 2025-09-09

Lil Tjay engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, UNITED KINGDOM, CANADA. The fan base skews heavily male (72%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (679,900 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Spinrilla, True Religion, Palm Angels, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lil Tjay score 0.94% — Low bucket.

Brand: SpinrillaBrand: True ReligionBrand: Palm Angels

Followers:21,458,053

Engagements:201,045

Rate:0.9%

Posts:895

Avg Likes:202,804

Avg Comments:2,452

Avg Views:698,170

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 21,458,053 · Engagements 201,045 · Rate 0.9% Posts 895 · Views 698,170 · Avg Likes 202,804 · Avg Comments 2,452 · Avg Views 698,170	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 27% 13-17: 10% 35-44: 5%	Largest: 18-24 (58%); next: 25-34 (27%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	UNITED STATES (41%) UNITED KINGDOM (5%) CANADA (5%) FRANCE (4%) NIGERIA (3%)	Top regions: UNITED STATES (41%), UNITED KINGDOM (5%), CANADA (5%)
Platform Engagement	Instagram: 121,752 avg likes/post · Tiktok: 679,900 avg views/post · Youtube: 18,270 avg views/post	Best reach: Tiktok 679,900 avg views; best engagement: Instagram 121,752 avg likes

Top Brand Affinities

Spinrilla

Score: 27.70

True Religion

Score: 20.61

Palm Angels

Score: 19.61

All Saints

Score: 12.32

Champion

Score: 12.28

Alexander Wang

Score: 12.21

BALMAIN

Score: 10.55

Marni

Score: 10.26

SoundCloud

Score: 9.25

Maybach

Score: 8.07

Benihana

Score: 7.88

New Era

Score: 7.49

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Top Brand Affinities

Brand	Category	Score
Spinrilla		27.70
True Religion		20.61
Palm Angels		19.61
All Saints		12.32
Champion		12.28
Alexander Wang		12.21
BALMAIN		10.55
Marni		10.26
SoundCloud		9.25
Maybach		8.07
Benihana		7.88
New Era		7.49
Amazon Music		7.22
Kodak		6.93
Lanvin		6.68
boohoo		6.59
FashionNova		6.57
Foot Locker		6.56
Loewe		6.45
Moncler		6.44
Stone Island		6.00
Dsquared		5.98
Hennessy		5.97
MISSGUIDED		5.53
Alexander McQueen		5.50
Pioneer		5.29
Kappa		5.16
Beats Electronics		5.12
Emporio Armani		5.03
Stüssy		4.59
BaByliss		4.36
iHeartRadio Music Awards		4.16
Barber Shop Connect		4.08
Kickstagram		4.08
ESPN		4.07
Supreme		4.02
Nice Kicks		3.91
Urban Outfitters		3.65
Dolce & Gabbana		3.59
Polo Ralph Lauren		3.51
Balenciaga		3.42
American Eagle		3.40
Moschino		3.35
NBA		3.32
shein		3.29
KENZO		3.15
Spotify Music		3.13
ASOS		3.12
GAP		3.03
Acura		2.99