Lil Pump

Lil Pump — hip-hop & rap artist from US.

Miami-born rapper Lil Pump, born Gazzy Garcia in 2000, gained recognition for his viral hit "Gucci Gang" from his self-titled debut album in 2017. Following…

Influence: 69.28% Fanbase: 71.89% Trending: 67.98% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 14.67% • Very Strong

As of 2025-09-09

36,253,916

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 09:35:35 UTC

Genres

hip-hop & rapraptrapmiami hip hophip-hop/rapemo rapvapor traphip hop

Biography

Miami-born rapper Lil Pump, born Gazzy Garcia in 2000, gained recognition for his viral hit "Gucci Gang" from his self-titled debut album in 2017. Following collaborations with artists like Diplo and Kanye West, he released his sophomore album, Harverd Dropout, in 2019. Pump continued to release music prolifically, including the 2021 album No Name with Ronny J, and a series of solo singles and collaborations in subsequent years.

Initially uninterested in music, Pump began writing raps and producing tracks after being expelled from school in the ninth grade. His early online releases, characterized by a repetitive style, quickly garnered millions of plays and catapulted him to fame. Pump's breakout single "Gucci Gang" achieved triple platinum status and led to the success of his debut mixtape. His subsequent projects, including collaborations with notable artists, solidified his presence in the hip-hop scene.

Top Brand Affinities

Report Date: 2025-09-09

Lil Pump resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, BRAZIL, RUSSIA. With a heavily male (72%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (470,700 avg views per post); Instagram is where fans co-sign. Affinity adjacency to True Religion, New Era, Champion makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lil Pump score 0.30% — Low bucket.

Brand: True ReligionBrand: New EraBrand: Champion

Followers:36,253,916

Engagements:107,914

Rate:0.3%

Posts:364

Avg Likes:104,659

Avg Comments:1,931

Avg Views:709,868

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 36,253,916 · Engagements 107,914 · Rate 0.3% Posts 364 · Views 709,868 · Avg Likes 104,659 · Avg Comments 1,931 · Avg Views 709,868	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 21% 13-17: 11% 35-44: 4%	Largest: 18-24 (62%); next: 25-34 (21%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	UNITED STATES (17%) BRAZIL (11%) RUSSIA (7%) POLAND (5%) INDIA (4%)	Top regions: UNITED STATES (17%), BRAZIL (11%), RUSSIA (7%)
Platform Engagement	Instagram: 73,780 avg likes/post · Tiktok: 470,700 avg views/post · Youtube: 239,168 avg views/post	Best reach: Tiktok 470,700 avg views; best engagement: Instagram 73,780 avg likes

Top Brand Affinities

True Religion

Score: 14.67

New Era

Score: 11.80

Champion

Score: 7.13

Kappa

Score: 6.65

Maison Margiela

Score: 6.47

Kodak

Score: 5.66

Moncler

Score: 5.37

Supreme

Score: 5.25

Rockstar Games

Score: 4.70

Hennessy

Score: 4.06

SoundCloud

Score: 3.65

BALMAIN

Score: 3.63

Brand	Category	Score
True Religion		14.67
New Era		11.80
Champion		7.13
Kappa		6.65
Maison Margiela		6.47
Kodak		5.66
Moncler		5.37
Supreme		5.25
Rockstar Games		4.70
Hennessy		4.06
SoundCloud		3.65
BALMAIN		3.63
The North Face		3.47
Barber Shop Connect		3.35
Gucci		3.33
Acura		3.00
Balenciaga		2.79
FashionNova		2.74
ESPN		2.73
Versace		2.71
Louis Vuitton		2.71
Stüssy		2.64
Sneakerhead		2.63
Lollapalooza		2.47
Fendi		2.47
MTV		2.44
Sprite		2.43
Monster Beverage		2.34
NHL		2.34
Great Wall		2.29
Carhartt		2.21
Fila		2.18
Los Angeles Lakers		2.11
Oakley		2.01
Tomorrowland		2.00
Nike		1.98
Lacoste		1.97
Timberland		1.92
Rolex		1.90
Burberry		1.85
Tommy Hilfiger		1.81
Dolce & Gabbana		1.80
Vans		1.80
Fenty beauty		1.78
Subaru		1.70
NBA		1.70
Adidas		1.67
Guess		1.66
Maserati		1.61
McLaren		1.57