Lil Pete
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
434,138
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:13:26 UTC
Genres
Biography
Lil Pete cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, UNITED KINGDOM, IRELAND. A heavily male (73%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 51,517 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with True Religion, Spinrilla, Fiverr, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 434,138 · Engagements 1,207 · Rate 0.3% Posts 300 · Views 53,798 · Avg Likes 1,165 · Avg Comments 33 · Avg Views 53,798 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 29% 13-17: 8% 35-44: 4% |
Largest: 18-24 (58%); next: 25-34 (29%) |
| Gender Split |
Female: 27% Male: 73% Non-binary/Other: 0% |
Skews male (73%) |
| Top Countries |
UNITED STATES (90%) UNITED KINGDOM (3%) IRELAND (2%) CANADA (2%) GERMANY (2%) |
Top regions: UNITED STATES (90%), UNITED KINGDOM (3%), IRELAND (2%) |
| Platform Engagement | Instagram: 0 avg likes/post · Tiktok: 2,281 avg views/post · Youtube: 51,517 avg views/post | Best reach: Youtube 51,517 avg views; best engagement: Youtube 1,129 avg likes |
Top Brand Affinities
True Religion
Spinrilla
Fiverr
Hennessy
Palm Angels
Akai
Amazon Music
Benihana
SoundCloud
New Era
Lanvin
Infiniti
| Brand | Category | Score |
|---|---|---|
| True Religion | 45.42 | |
| Spinrilla | 24.80 | |
| Fiverr | 17.15 | |
| Hennessy | 13.09 | |
| Palm Angels | 12.97 | |
| Akai | 12.05 | |
| Amazon Music | 11.36 | |
| Benihana | 11.18 | |
| SoundCloud | 10.94 | |
| New Era | 10.80 | |
| Lanvin | 9.63 | |
| Infiniti | 9.02 | |
| Maison Margiela | 8.89 | |
| Marni | 8.61 | |
| Champion | 8.39 | |
| Hoonigan | 8.28 | |
| Kappa | 8.12 | |
| BaByliss | 8.00 | |
| Kodak | 7.64 | |
| iHeartRadio Music Awards | 7.57 | |
| Andis | 6.89 | |
| Moncler | 6.32 | |
| Barber Shop Connect | 6.28 | |
| Pontiac | 6.27 | |
| Gerber | 5.98 | |
| Maybach | 5.73 | |
| Supreme | 5.68 | |
| Beats Electronics | 5.40 | |
| Sprite | 5.37 | |
| Acura | 5.31 | |
| Alexander McQueen | 4.92 | |
| FashionNova | 4.88 | |
| ESPN | 4.82 | |
| Timberland | 4.77 | |
| Ferragamo | 4.76 | |
| Los Angeles Lakers | 4.52 | |
| MTV | 4.35 | |
| Polo Ralph Lauren | 4.21 | |
| Versace | 4.20 | |
| Balenciaga | 4.05 | |
| BALMAIN | 3.99 | |
| Christian Louboutin | 3.96 | |
| Spotify Music | 3.58 | |
| Dolce & Gabbana | 3.53 | |
| Burberry | 3.45 | |
| Rolls-Royce | 3.44 | |
| Louis Vuitton | 3.39 | |
| Gucci | 3.32 | |
| NBA | 3.14 | |
| Dodge | 3.04 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
