Lil' Mo

Lil' Mo — pop artist from US.

Lil' Mo, born Cynthia Loving, overcame challenges in her early life to pursue her dream of becoming an entertainer in Manhattan. Despite facing obstacles from…

Influence: 58.66% Fanbase: 33.79% Trending: 71.10% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

WNBA • 18.80% • Very Strong

As of 2025-09-09

1,177,931

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:29:39 UTC

Genres

pophip popr&b, funk & soulr&burban contemporarycontemporary r&bhip-hop & raphip-hop/rap

Biography

Lil' Mo, born Cynthia Loving, overcame challenges in her early life to pursue her dream of becoming an entertainer in Manhattan. Despite facing obstacles from record executives, she emerged successful with her debut album "Based on a True Story" in 2001, featuring collaborations with artists like Missy Elliott and Ja Rule. However, her journey was marred by a physical attack just before her album release, leading to canceled appearances and a period of recovery. Undeterred, Lil' Mo continued her music career, eventually releasing her second album "Meet the Girl Next Door" in 2003, showcasing her talents as both a singer and songwriter.

Following the traumatic incident in 2001, Lil' Mo persevered and even ventured into radio work at a Baltimore station before refocusing on her music career. Her resilience shone through as she wrote and performed on her second album, which included the hit single "4Ever" featuring rapper Fabolous. Despite facing setbacks, Lil' Mo's determination and talent have solidified her status as a respected figure in the music industry, collaborating with a diverse range of artists and continuing to make a mark with her music.

Top Brand Affinities

Report Date: 2025-09-09

Lil' Mo reliably reaches 25-34 & 35-44 audiences in UNITED STATES, NIGERIA, UNITED KINGDOM. The base is heavily female (74%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Instagram (992 avg likes per post); Instagram layers on depth and replies. The audience sits near WNBA, Hennessey, Amazon Music, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lil' Mo score 0.08% — Low bucket.

Brand: WNBABrand: HennesseyBrand: Amazon Music

Followers:1,177,931

Engagements:992

Rate:0.1%

Posts:174

Avg Likes:992

Avg Comments:40

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,177,931 · Engagements 992 · Rate 0.1% Posts 174 · Views 0 · Avg Likes 992 · Avg Comments 40 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 50% 35-44: 28% 18-24: 13% 45-64: 6%	Largest: 25-34 (50%); next: 35-44 (28%)
Gender Split	Female: 74% Male: 26% Non-binary/Other: 0%	Skews female (74%)
Top Countries	UNITED STATES (88%) NIGERIA (1%) UNITED KINGDOM (1%) SOUTH AFRICA (1%) CANADA (1%)	Top regions: UNITED STATES (88%), NIGERIA (1%), UNITED KINGDOM (1%)
Platform Engagement	Instagram: 992 avg likes/post	best engagement: Instagram 992 avg likes

Top Brand Affinities

WNBA

Score: 18.80

Hennessey

Score: 15.31

Amazon Music

Score: 14.78

Benihana

Score: 9.22

Hennessy

Score: 8.46

FashionNova

Score: 7.67

FOX

Score: 7.55

Macy's

Score: 6.55

Alexander McQueen

Score: 6.49

iHeartRadio Music Awards

Score: 6.40

Verizon

Score: 5.25

CNN

Score: 5.05

Brand	Category	Score
WNBA		18.80
Hennessey		15.31
Amazon Music		14.78
Benihana		9.22
Hennessy		8.46
FashionNova		7.67
FOX		7.55
Macy's		6.55
Alexander McQueen		6.49
iHeartRadio Music Awards		6.40
Verizon		5.25
CNN		5.05
Fendi		4.94
Steve Madden		4.57
Coach		4.46
Walmart		4.45
NORDSTROM		4.30
Chick-fil-A		4.20
ESPN		4.12
FedEx		4.07
Timberland		4.03
UGG		3.95
BALMAIN		3.95
MTV		3.94
Fenty beauty		3.79
ASOS		3.65
NBC		3.62
TOM FORD		3.48
Los Angeles Lakers		3.43
shein		3.24
Comedy Central		3.18
Marc Jacobs		3.08
SheInside		2.97
Christian Louboutin		2.92
Kodak		2.72
SoundCloud		2.71
Paramount Pictures		2.58
Tiffany & Co		2.58
NFL		2.57
Philips		2.55
Sneakerhead		2.50
Moschino		2.48
CBS		2.42
Target		2.42
Nickelodeon		2.40
Amazon		2.21
Victoria's Secret		2.20
Beats Electronics		2.15
Dolce & Gabbana		2.13
GAP		2.13