Lil Mariko

Lil Mariko — pop artist from US.

Lil Mariko burst onto the music scene in 2020 with her viral hit "Where's My Juul??" showcasing her diverse vocal abilities and knack for hard-hitting beats.…

Influence: 53.56% Fanbase: 29.03% Trending: 65.82% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Sugarpill Cosmetics • 31.88% • Very Strong

As of 2025-09-08

136,344

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:39:25 UTC

Genres

poppophyperpopalternativeescape roomhip-hop & raphip-hop/rapcontemporary hip hophip hop

Biography

Lil Mariko burst onto the music scene in 2020 with her viral hit "Where's My Juul??" showcasing her diverse vocal abilities and knack for hard-hitting beats. Following the success of her debut EP "Lil Mariko (Deluxe)" in 2021, which includes tracks like "Hi, I'm a Slut (Full Tac Remix)" and "Don't Touch," Lil Mariko has garnered a dedicated fan base with her unapologetic and empowering lyrics. Having toured with artists like Dorian Electra and Peaches, she is gearing up for new music that promises a blend of provocative themes and infectious club-ready sounds, offering a raw perspective on life and love as an Asian woman in the music industry.

Top Brand Affinities

Report Date: 2025-09-08

Lil Mariko performs best with fans in the 18-24 range, concentrated in UNITED STATES, UNITED KINGDOM, CANADA. Audience composition is female-leaning (53%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 40,050 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Sugarpill Cosmetics, Arctic Fox hair Color, Depop, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Lil Mariko is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lil Mariko score 5.10% — Very Strong bucket.

Brand: Sugarpill CosmeticsBrand: Arctic Fox hair ColorBrand: Depop

Followers:136,344

Engagements:6,951

Rate:5.1%

Posts:200

Avg Likes:6,709

Avg Comments:90

Avg Views:46,403

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 136,344 · Engagements 6,951 · Rate 5.1% Posts 200 · Views 46,403 · Avg Likes 6,709 · Avg Comments 90 · Avg Views 46,403	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 32% 35-44: 11% 13-17: 7%	Largest: 18-24 (48%); next: 25-34 (32%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	UNITED STATES (64%) UNITED KINGDOM (8%) CANADA (4%) FRANCE (4%) PHILIPPINES (4%)	Top regions: UNITED STATES (64%), UNITED KINGDOM (8%), CANADA (4%)
Platform Engagement	Instagram: 4,751 avg likes/post · Tiktok: 40,050 avg views/post · Youtube: 6,353 avg views/post	Best reach: Tiktok 40,050 avg views; best engagement: Instagram 4,751 avg likes

Top Brand Affinities

Sugarpill Cosmetics

Score: 31.88

Arctic Fox hair Color

Score: 21.38

Depop

Score: 12.39

Monster High

Score: 10.09

Vivienne Westwood

Score: 9.54

Lime Crime

Score: 8.80

Barbie

Score: 8.28

Ableton

Score: 7.92

Five Nights at Freddy's

Score: 7.88

Acne Studios

Score: 7.61

Maison Margiela

Score: 7.00

Hot Topic

Score: 6.88

Brand	Category	Score
Sugarpill Cosmetics		31.88
Arctic Fox hair Color		21.38
Depop		12.39
Monster High		10.09
Vivienne Westwood		9.54
Lime Crime		8.80
Barbie		8.28
Ableton		7.92
Five Nights at Freddy's		7.88
Acne Studios		7.61
Maison Margiela		7.00
Hot Topic		6.88
MATTEL		6.19
SoundCloud		5.72
SpeedPaint		5.34
Alexander McQueen		5.28
Dr. Martens		4.87
Steve Madden		4.58
Resident Evil		4.48
Coachella		4.35
Taco Bell		4.19
Fallout		4.18
Gundam		3.96
Kickstarter		3.83
Fenty beauty		3.79
Cartoon Network		3.66
Urban Outfitters		3.63
Mortal Kombat		3.58
Final Fantasy		3.54
Oculus		3.53
NYX Cosmetics		3.52
Polaroid		3.39
Prismacolor		3.37
Showtime		3.31
League of Legends		3.20
Kodak		3.18
Sprite		3.11
Spotify Music		3.03
Tinder		3.02
Nintendo		3.00
Lollapalooza		2.99
Moschino		2.89
Comedy Central		2.76
Activision Blizzard		2.74
Forever 21		2.72
Stüssy		2.69
ASOS		2.66
Urban Decay Cosmetics		2.65
Pokemon		2.64
Monster Beverage		2.63