Lil Mabu Brand Affinity ranks highest True Religion at 16.52% . Very Strong. Score DMDB 59.65% | Fanbase 47.74%

Lil Mabu — hip-hop & rap artist from US.

Lil Mabu, an 18-year-old independent musical artist from Manhattan, New York, has attracted a significant following for his digital marketing skills. In late…

Lil Mabu

Recognizable

Country: US | Gender: male | Artist ID: 237b7b7e-cbf1-11e9-8d94-e4434b2a4898

Find Artist

Genres

hip-hop & raphip-hop/rap

Influential: 59.65% Fanbase: 47.74% Trending: 65.61%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 16.52% • Very Strong

As of 2025-09-09

6,187,659

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 59.65% | Fanbase 47.74% | Trending 65.61% | CAREER STAGE: MAINSTREAM

Biography

Lil Mabu, an 18-year-old independent musical artist from Manhattan, New York, has attracted a significant following for his digital marketing skills. In late 2020, he established a promotional company to support his career growth and fund his projects. Lil Mabu has gained millions of views and received recognition from artists such as Tory Lanez, Lil Mosey, Pnb Rock, and Rich The Kid, all while balancing his music career with high school attendance.

Report Date: 2025-09-09

Lil Mabu builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, UNITED KINGDOM, POLAND. With a heavily male (67%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (615,350 avg views per post), while Instagram provides social proof in comments and saves. Affinities with True Religion, Palm Angels, SoundCloud point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lil Mabu score 0.60% — Low bucket.

Brand: True ReligionBrand: Palm AngelsBrand: SoundCloud

Followers:6,187,659

Engagements:37,367

Rate:0.6%

Posts:430

Avg Likes:36,335

Avg Comments:1,157

Avg Views:616,175

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,187,659 · Engagements 37,367 · Rate 0.6% Posts 430 · Views 616,175 · Avg Likes 36,335 · Avg Comments 1,157 · Avg Views 616,175	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 31% 13-17: 9% 35-44: 6%	Largest: 18-24 (51%); next: 25-34 (31%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	UNITED STATES (52%) UNITED KINGDOM (6%) POLAND (4%) CANADA (3%) AUSTRALIA (3%)	Top regions: UNITED STATES (52%), UNITED KINGDOM (6%), POLAND (4%)
Platform Engagement	Instagram: 20,741 avg likes/post · Tiktok: 825 avg views/post · Youtube: 615,350 avg views/post	Best reach: Youtube 615,350 avg views; best engagement: Instagram 20,741 avg likes

Top Brand Affinities

True Religion

Score: 16.52

Palm Angels

Score: 14.60

SoundCloud

Score: 11.99

New Era

Score: 10.37

Champion

Score: 10.09

Beats Electronics

Score: 7.41

Pro Tools

Score: 7.22

Ableton

Score: 5.49

Coach

Score: 4.76

ESPN

Score: 4.26

Hennessy

Score: 4.24

Supreme

Score: 4.21

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Top Brand Affinities

Brand	Category	Score
True Religion		16.52
Palm Angels		14.60
SoundCloud		11.99
New Era		10.37
Champion		10.09
Beats Electronics		7.41
Pro Tools		7.22
Ableton		5.49
Coach		4.76
ESPN		4.26
Hennessy		4.24
Supreme		4.21
Acura		4.15
American Eagle		4.04
Kodak		3.97
Spotify Music		3.86
Moncler		3.80
Los Angeles Lakers		3.74
NBA		3.42
Urban Outfitters		3.37
FashionNova		3.22
Stüssy		3.11
Balenciaga		3.10
Call of Duty		3.10
shein		2.94
NBC		2.86
BALMAIN		2.85
Timberland		2.82
NFL		2.64
MTV		2.56
Walmart		2.46
Sprite		2.43
Carhartt		2.43
SheInside		2.38
NHL		2.37
Polo Ralph Lauren		2.33
Great Wall		2.32
Under Armour		2.21
Coachella		2.15
Fenty beauty		2.05
Sneakerhead		2.05
UFC		1.98
Gymshark		1.96
Dodge		1.91
Hollister Co		1.91
WWE		1.90
Gucci		1.85
Xbox		1.81
Grand Theft Auto		1.74
Chrysler		1.72