Lil’ Kleine Brand Affinity ranks highest ANNA + NINA at 344.95% . Very Strong. Score DMDB 56.01% | Fanbase 46.37%

Lil’ Kleine — pop artist from NL.

Jorik Scholten, professionally known as Lil Kleine, achieved significant success with his 2017 album 'Alleen,' which remained in the top 10 of the Dutch album…

Lil’ Kleine

Established

Country: NL | Gender: male | Artist ID: 11e81bbf-d8da-6d60-948c-a0369fe50396

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Genres

popdutch pophip-hop & raphip-hop/rapdutch hip hopdutch rap poprapcontemporary hip hophip hop

Influential: 56.01% Fanbase: 46.37% Trending: 60.84%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

ANNA + NINA • 344.95% • Very Strong

As of 2025-09-09

1,764,350

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 56.01% | Fanbase 46.37% | Trending 60.84% | CAREER STAGE: MID_LEVEL

Biography

Jorik Scholten, professionally known as Lil Kleine, achieved significant success with his 2017 album 'Alleen,' which remained in the top 10 of the Dutch album charts for over a year. The album marked a milestone as the most successful release by his record label, Top Notch. His collaboration with Frenna on the hit track 'Verleden Tijd' set a Dutch Spotify record with over 930,000 streams in 24 hours. In addition to his music career, he has served as a coach on The Voice of Holland and recently launched his own clothing brand, JORIK.

Report Date: 2025-09-09

Lil’ Kleine performs best with fans in the 18-24 range, concentrated in NETHERLANDS, BELGIUM, SPAIN. Audience composition is female-leaning (52%), which simplifies targeting and creative tone. The most reliable reach comes from Instagram at 24,264 avg likes per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward ANNA + NINA, Hunkemoller, Efteling, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Lil’ Kleine is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lil’ Kleine score 1.38% — Moderate bucket.

Brand: ANNA + NINABrand: HunkemollerBrand: Efteling

Followers:1,764,350

Engagements:24,264

Rate:1.4%

Posts:69

Avg Likes:24,264

Avg Comments:111

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,764,350 · Engagements 24,264 · Rate 1.4% Posts 69 · Views 0 · Avg Likes 24,264 · Avg Comments 111 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 36% 13-17: 10% 35-44: 9%	Largest: 18-24 (43%); next: 25-34 (36%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	NETHERLANDS (61%) BELGIUM (12%) SPAIN (3%) UNITED STATES (3%) GERMANY (2%)	Top regions: NETHERLANDS (61%), BELGIUM (12%), SPAIN (3%)
Platform Engagement	Instagram: 24,264 avg likes/post	best engagement: Instagram 24,264 avg likes

Top Brand Affinities

ANNA + NINA

Score: 344.95

Hunkemoller

Score: 82.13

Efteling

Score: 77.58

Kruidvat

Score: 65.35

Action

Score: 56.21

Albert Heijn

Score: 38.30

Media Markt

Score: 36.12

Suitsupply

Score: 25.35

Amstel

Score: 22.84

KLM

Score: 18.44

Hema

Score: 18.01

Stone Island

Score: 14.98

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Top Brand Affinities

Brand	Category	Score
ANNA + NINA		344.95
Hunkemoller		82.13
Efteling		77.58
Kruidvat		65.35
Action		56.21
Albert Heijn		38.30
Media Markt		36.12
Suitsupply		25.35
Amstel		22.84
KLM		18.44
Hema		18.01
Stone Island		14.98
Tomorrowland		14.44
Nakd		14.35
Sandro		14.18
JACQUEMUS		14.14
Moët & Chandon		10.59
Zalando		10.03
River Island		10.02
Acne Studios		9.87
OOTD Magazine		9.67
Moncler		9.37
Dom Pérignon		8.87
Pull&Bear		8.44
H&M Home		7.79
Alexander McQueen		7.70
KARL LAGERFELD		7.38
boohoo		7.32
Dsquared		7.28
Loewe		6.56
Emporio Armani		6.29
MISSGUIDED		6.13
Calzedonia		5.86
UGG		5.21
Miu Miu		4.86
Steve Madden		4.52
KENZO		4.49
TOM FORD		4.45
Opel		4.31
Emporium		4.18
Fendi		4.06
Urban Outfitters		4.05
Nespresso		3.85
Daniel Wellington		3.74
Hermès		3.74
Dolce & Gabbana		3.73
Citroen		3.71
Stüssy		3.64
BALMAIN		3.62
UEFA		3.53