Lil Kesh

Lil Kesh — pop artist from NG.

Lil Kesh, born Ololade Keshinro, is a Nigerian singer and songwriter who rose to fame in 2014 after signing with YBNL record label and releasing the hit song…

Influence: 64.88% Fanbase: 62.54% Trending: 66.04% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 20.37% • Very Strong

As of 2025-09-08

4,275,522

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:31:05 UTC

Genres

popafro dancehallafropopnigerian pophip-hop & rapnigerian hip hophip hopothersworldwideafricanazontobeats

Biography

Lil Kesh, born Ololade Keshinro, is a Nigerian singer and songwriter who rose to fame in 2014 after signing with YBNL record label and releasing the hit song "Shoki." With a unique sound blending catchy melodies and Afrobeat rhythms, he has become a prominent figure in the genre, garnering a devoted fanbase across Africa and beyond, along with numerous award nominations.

Now an independent artist, Lil Kesh remains a key player in the Afrobeat scene, known for his chart-topping hits and dynamic performances. Continuously pushing boundaries and staying ahead of musical trends, he continues to evolve and inspire with his creative vision and artistry.

Top Brand Affinities

Report Date: 2025-09-08

Lil Kesh resonates most with 18-24 & 25-34 audiences and shows durable presence in NIGERIA, UNITED STATES, UNITED KINGDOM. With a heavily male (70%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (101,350 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Airtel, Palm Angels, CNN makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lil Kesh score 1.33% — Moderate bucket.

Brand: AirtelBrand: Palm AngelsBrand: CNN

Followers:4,275,522

Engagements:57,056

Rate:1.3%

Posts:200

Avg Likes:56,389

Avg Comments:1,238

Avg Views:114,857

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,275,522 · Engagements 57,056 · Rate 1.3% Posts 200 · Views 114,857 · Avg Likes 56,389 · Avg Comments 1,238 · Avg Views 114,857	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 43% 35-44: 5% 13-17: 4%	Largest: 18-24 (48%); next: 25-34 (43%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	NIGERIA (27%) UNITED STATES (18%) UNITED KINGDOM (6%) FRANCE (6%) KENYA (6%)	Top regions: NIGERIA (27%), UNITED STATES (18%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 45,767 avg likes/post · Tiktok: 101,350 avg views/post · Youtube: 13,507 avg views/post	Best reach: Tiktok 101,350 avg views; best engagement: Instagram 45,767 avg likes

Top Brand Affinities

Airtel

Score: 20.37

Palm Angels

Score: 18.63

CNN

Score: 8.82

FOREX

Score: 7.51

boohoo

Score: 7.47

T.G.I. Friday's

Score: 6.67

Hennessy

Score: 6.14

Timberland

Score: 5.85

Emporio Armani

Score: 5.13

BALMAIN

Score: 3.82

FashionNova

Score: 3.33

shein

Score: 3.30

Brand	Category	Score
Airtel		20.37
Palm Angels		18.63
CNN		8.82
FOREX		7.51
boohoo		7.47
T.G.I. Friday's		6.67
Hennessy		6.14
Timberland		5.85
Emporio Armani		5.13
BALMAIN		3.82
FashionNova		3.33
shein		3.30
GIVENCHY		3.17
Kodak		3.05
Dolce & Gabbana		3.05
Lexus		3.03
Monster Beverage		2.96
MTV		2.95
Pepsi		2.95
ASOS		2.88
BBC		2.82
SheInside		2.59
Balenciaga		2.29
Fenty beauty		2.17
SoundCloud		2.14
Christian Louboutin		2.05
Versace		2.03
Gucci		1.96
Rolex		1.96
Nokia		1.94
Paramount Pictures		1.89
Fendi		1.76
Budweiser		1.68
Bugatti		1.61
Coachella		1.47
Beats Electronics		1.45
Guinness		1.38
H&M		1.34
Bentley		1.34
musical.ly		1.33
Los Angeles Lakers		1.28
Burberry		1.24
Spotify Music		1.24
Hyundai		1.19
Google		1.07
Cartier		1.06
Sony		1.05
Samsung Group		1.01
Yves Saint Laurent		1.00
Lamborghini		1.00