Lil Durk
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-27
25,712,533
Social Media Followers
As of 2025-08-27
00:00:00
Hours Airplay
Updated 2025-10-04 10:55:32 UTC
Genres
Scores
Biography
Born Durk D. Banks, the Englewood-raised artist quickly made a name for himself with a series of mixtapes before signing with Def Jam and releasing his debut album, Remember My Name, in 2015. Despite facing legal challenges, Durk continued to release critically acclaimed projects like Love Songs 4 the Streets 2 and The Voice, earning multiple Grammy nominations. His latest album, 7220, debuted at number one on the Billboard charts in 2022, showcasing his versatility and enduring appeal with collaborations featuring Gunna, Future, and more.
Lil Durk reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, NIGERIA, UNITED KINGDOM. The demographic tilt is heavily male (65%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 2,178,930 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Palm Angels, Spinrilla, True Religion suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 25,712,533 · Engagements 423,348 · Rate 1.6% Posts 781 · Views 2,978,880 · Avg Likes 416,762 · Avg Comments 7,380 · Avg Views 2,978,880 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 54% 25-34: 32% 13-17: 8% 35-44: 5% |
Largest: 18-24 (54%); next: 25-34 (32%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
UNITED STATES (62%) NIGERIA (6%) UNITED KINGDOM (4%) GHANA (4%) CANADA (4%) |
Top regions: UNITED STATES (62%), NIGERIA (6%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 305,061 avg likes/post · Tiktok: 799,950 avg views/post · Youtube: 2,178,930 avg views/post | Best reach: Youtube 2,178,930 avg views; best engagement: Instagram 305,061 avg likes |
Top Brand Affinities
Palm Angels
Spinrilla
True Religion
Hennessey
New Era
Alexander Wang
Benihana
Amazon Music
Pro Tools
SoundCloud
Kodak
Andis
| Brand | Category | Score |
|---|---|---|
| Spinrilla | 37.47 | |
| Palm Angels | 16.75 | |
| True Religion | 16.43 | |
| Hennessey | 13.31 | |
| New Era | 11.59 | |
| BALMAIN | 10.16 | |
| Champion | 8.99 | |
| Hennessy | 8.43 | |
| SoundCloud | 7.64 | |
| Maybach | 6.95 | |
| Stüssy | 6.76 | |
| Kodak | 6.42 | |
| FashionNova | 6.33 | |
| iHeartRadio Music Awards | 6.05 | |
| Pontiac | 5.94 | |
| Timberland | 5.93 | |
| Alexander McQueen | 5.87 | |
| Maison Margiela | 5.83 | |
| Christian Louboutin | 5.20 | |
| Macy's | 5.03 | |
| Ferragamo | 4.92 | |
| GIVENCHY | 4.49 | |
| Beats Electronics | 4.37 | |
| ESPN | 4.23 | |
| Moncler | 4.13 | |
| FedEx | 3.99 | |
| Dolce & Gabbana | 3.70 | |
| Sneakerhead | 3.59 | |
| Rolls-Royce | 3.50 | |
| Verizon | 3.49 | |
| NBA | 3.30 | |
| Polo Ralph Lauren | 3.29 | |
| Monster Beverage | 3.01 | |
| Supreme | 3.00 | |
| Balenciaga | 2.92 | |
| Los Angeles Lakers | 2.86 | |
| Sprite | 2.85 | |
| Spotify Music | 2.81 | |
| Barber Shop Connect | 2.81 | |
| MTV | 2.74 | |
| Gucci | 2.64 | |
| Louis Vuitton | 2.56 | |
| NBC | 2.46 | |
| Philips | 2.42 | |
| Versace | 2.32 | |
| Under Armour | 2.32 | |
| Walmart | 2.31 | |
| ASOS | 2.30 | |
| Carhartt | 2.27 | |
| NFL | 2.09 |
Official Profiles
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LoginArtist: Lil Durk
The map shows every radio station that aired Lil Durk today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-05-28)
Total: 947,381
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Last.fm |
947,381 | 100.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Spotify |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 12:53:22 | All My Life (feat. J. Cole) | KTFM-F2 (Energy San Antonio 94.1FM) | San Antonio, TX, US | 208 |
| 2025-08-22 12:46:06 | Stand By Me | K92 | Roanoke, VA, US | 201 |
| 2025-08-22 12:40:23 | Vanish Mode | Mouv' Rap US | Paris, FR | 107 |
| 2025-08-22 12:31:38 | Stand By Me | WBZ-AM (WBZ News radio 103,0FM) | Boston, MA, US | 6 |
| 2025-08-22 12:14:47 | Vanish Mode | Mouv’ sans blabla | Paris, FR | 116 |
| 2025-08-22 12:03:59 | Truth In The Lies | Ado | Paris, FR | 140 |
| 2025-08-22 11:50:27 | Save Me | 562live Long Beach | Los Angeles, US | 167 |
| 2025-08-22 11:48:03 | Laugh Now Cry Later (feat. Lil Durk) | Cidade Hip-Hop | Lisbon, PT | 239 |
| 2025-08-22 11:42:58 | All My Life (Burna Boy Remix) [Burna Explicit Stereo] | WXHT Hot 102.7 | Madison, US | 223 |
| 2025-08-22 11:40:21 | Can't Hide It (feat. Jhené Aiko) | LITT Hip-Hop | Los Angeles, US | 147 |
Popularity (2025-10-03)
| Platform | % |
|---|---|
| No data. | |