LiL CaKe

LiL CaKe — hip-hop & rap artist from AR.

Valentino Laborde, also known as LiL CaKe, is a 20-year-old Argentine artist who gained recognition for independently releasing 12 singles before signing with…

Influence: 52.28% Fanbase: 28.80% Trending: 64.03% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

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As of 2025-09-09

1,554,685

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-31 16:52:10 UTC

Genres

hip-hop & raphip-hop/raptrap argentinotrap tristecontemporary hip hophip hoptrap

Biography

Valentino Laborde, also known as LiL CaKe, is a 20-year-old Argentine artist who gained recognition for independently releasing 12 singles before signing with Sony Music in late 2020. His previous works, such as "U.S.A.," "Siento," "Cuarentena," and "Quererte," amassed over 22 million audio and video streams. LiL CaKe draws inspiration from contemporary urban sounds to deliver a positive message of self-expression and acceptance, challenging stereotypes and advocating against hate speech. He has showcased his versatility by exploring various genres and collaborating with artists like TRAMPOSA.

In 2022, LiL CaKe released "MERCHO" with Migrantes, achieving quadruple platinum status in Argentina, platinum in Ecuador, Mexico, and the USA, double platinum in Paraguay, diamond in Peru, and quintuple platinum in Spain and Uruguay. He has collaborated with international artists like OZUNA, RYAN CASTRO, MC Caveirinha, and MARSHMELLO, while also teaming up with national talents such as Luck Ra, Ráfaga, Oscu, Yami Safdie, and Toco Para Vos in his music endeavors.

Top Brand Affinities

Report Date: 2025-09-09

LiL CaKe indexes high with fans in the 18-24 range in ARGENTINA, CHILE, SPAIN. The skew is heavily male (78%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 798,500 avg views per post; Tiktok rounds out day-to-day engagement. The brand graph leans toward leading lifestyle names, making streetwear, music platforms, and lifestyle products a natural test bed. Choose LiL CaKe when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist LiL CaKe score 3.11% — Very Strong bucket.

Followers:1,554,685

Engagements:48,340

Rate:3.1%

Posts:171

Avg Likes:44,850

Avg Comments:1,116

Avg Views:810,443

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,554,685 · Engagements 48,340 · Rate 3.1% Posts 171 · Views 810,443 · Avg Likes 44,850 · Avg Comments 1,116 · Avg Views 810,443	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 21% 13-17: 10% 35-44: 5%	Largest: 18-24 (63%); next: 25-34 (21%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	ARGENTINA (57%) CHILE (6%) SPAIN (6%) URUGUAY (5%) COLOMBIA (5%)	Top regions: ARGENTINA (57%), CHILE (6%), SPAIN (6%)
Platform Engagement	Instagram: 9 avg likes/post · Tiktok: 798,500 avg views/post · Youtube: 11,943 avg views/post	Best reach: Tiktok 798,500 avg views; best engagement: Tiktok 44,250 avg likes