Lil Bam

Lil Bam — hip-hop & rap artist from US.

23-year-old Keshawn "Lil Bam" Hampton from Birmingham initially aimed for a football career to support his family but found success in rap with his project…

Influence: 49.68% Fanbase: 15.13% Trending: 66.96% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 64.82% • Very Strong

As of 2025-11-16

294,424

Social Media Followers

As of 2025-11-16

00:00:00

Hours Airplay

2025-12-28 12:49:41 UTC

Genres

hip-hop & raphip-hop/rapatl trapalabama rapcontemporary hip hophip hop

Biography

23-year-old Keshawn "Lil Bam" Hampton from Birmingham initially aimed for a football career to support his family but found success in rap with his project Airport Baby, featuring the hit single "Julio" paying tribute to NFL star Julio Jones. To elevate his national presence, Lil Bam collaborated with Rick Ross and Jucee Froot on the remix for "Julio." His Avondale roots and hometown's airport exit inspired the project's name, reflecting his journey from Birmingham to Atlanta's music scene.

Top Brand Affinities

Report Date: 2025-11-16

Lil Bam builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED STATES, INDONESIA, VIETNAM. With a heavily male (74%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (10,399 avg views per post), while Instagram provides social proof in comments and saves. Affinities with True Religion, Spinrilla, Sprayground point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lil Bam score 0.33% — Low bucket.

Brand: True ReligionBrand: SpinrillaBrand: Sprayground

Followers:294,424

Engagements:971

Rate:0.3%

Posts:162

Avg Likes:906

Avg Comments:54

Avg Views:15,451

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 294,424 · Engagements 971 · Rate 0.3% Posts 162 · Views 15,451 · Avg Likes 906 · Avg Comments 54 · Avg Views 15,451	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 64% 18-24: 20% 35-44: 12% 13-17: 2%	Largest: 25-34 (64%); next: 18-24 (20%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED STATES (85%) INDONESIA (15%) VIETNAM (7%) INDIA (3%) MALAYSIA (2%)	Top regions: UNITED STATES (85%), INDONESIA (15%), VIETNAM (7%)
Platform Engagement	Instagram: 433 avg likes/post · Tiktok: 5,052 avg views/post · Youtube: 10,399 avg views/post	Best reach: Youtube 10,399 avg views; best engagement: Instagram 433 avg likes

Top Brand Affinities

True Religion

Score: 64.82

Spinrilla

Score: 55.14

Sprayground

Score: 39.18

Palm Angels

Score: 28.85

Amazon Music

Score: 15.77

Pro Tools

Score: 14.37

New Era

Score: 11.37

Maybach

Score: 8.49

Champion

Score: 7.27

iHeartRadio Music Awards

Score: 6.96

Kappa

Score: 6.79

Polo Ralph Lauren

Score: 6.39

Brand	Category	Score
True Religion		64.82
Spinrilla		55.14
Sprayground		39.18
Palm Angels		28.85
Amazon Music		15.77
Pro Tools		14.37
New Era		11.37
Maybach		8.49
Champion		7.27
iHeartRadio Music Awards		6.96
Kappa		6.79
Polo Ralph Lauren		6.39
Coach		6.35
Steve Madden		6.25
Kodak		5.88
SoundCloud		5.10
Moncler		4.95
Philips		4.56
Alexander McQueen		4.51
Timberland		4.13
Nice Kicks		4.09
ESPN		4.09
Dolce & Gabbana		3.77
FashionNova		3.71
Hennessy		3.68
Gatorade		3.61
Beats Electronics		3.60
shein		3.47
SheInside		3.04
NBC		2.99
BALMAIN		2.97
Yves Saint Laurent		2.89
Barber Shop Connect		2.87
MTV		2.81
Sprite		2.78
musical.ly		2.63
Spotify Music		2.58
NFL		2.56
New Balance		2.52
Michael Kors		2.51
NBA		2.32
Los Angeles Lakers		2.31
Fendi		2.30
Cadillac		2.24
Versace		2.18
Supreme		2.17
The North Face		2.09
Sneakerhead		1.98
Pandora		1.85
Burberry		1.71