Lil Baby
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-23
38,834,934
Social Media Followers
As of 2025-08-23
00:00:00
Hours Airplay
Updated 2025-10-04 10:58:15 UTC
Genres
Scores
Biography
Having tied iconic names like Prince and Paul McCartney for Billboard Hot 100 hits, and earning his first GRAMMY® Award in 2022, Lil Baby's impact on music is undeniable. His collaboration with Lil Durk on The Voice of the Heroes further solidified his status as a chart-topping sensation. With recent hits like "Right On" and "In A Minute" debuting on the Billboard Hot 100, Lil Baby has proven himself as one of the youngest artists to ever land over 100 songs on this prestigious chart, further solidifying his legacy in music history.
Lil Baby maintains consistent pull among 25-34 & 18-24 audiences across UNITED STATES, NIGERIA, UNITED KINGDOM. The audience leans heavily male (64%), so brand cues around style and status perform well. The clearest reach is on Instagram with 48,578 avg likes per post; Instagram functions as the community touchpoint. Affinity with Spinrilla, Giuseppe Zanotti Design, Palm Angels makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 38,834,934 · Engagements 245,941 · Rate 0.6% Posts 355 · Views 2,131,090 · Avg Likes 232,114 · Avg Comments 5,135 · Avg Views 2,131,090 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 18-24: 38% 35-44: 9% 13-17: 6% |
Largest: 25-34 (45%); next: 18-24 (38%) |
| Gender Split |
Female: 36% Male: 64% Non-binary/Other: 0% |
Skews male (64%) |
| Top Countries |
UNITED STATES (72%) NIGERIA (3%) UNITED KINGDOM (2%) CANADA (2%) FRANCE (2%) |
Top regions: UNITED STATES (72%), NIGERIA (3%), UNITED KINGDOM (2%) |
| Platform Engagement | Instagram: 48,578 avg likes/post | best engagement: Instagram 48,578 avg likes |
Top Brand Affinities
Spinrilla
Giuseppe Zanotti Design
Palm Angels
Alexander Wang
True Religion
Lanvin
Marni
Houston Livestock Show and Rodeo
Coach
Maison Margiela
Hennessy
Kodak
| Brand | Category | Score |
|---|---|---|
| Spinrilla | 23.41 | |
| Giuseppe Zanotti Design | 20.61 | |
| Palm Angels | 19.89 | |
| Alexander Wang | 16.79 | |
| True Religion | 16.26 | |
| Lanvin | 14.62 | |
| Marni | 12.84 | |
| Houston Livestock Show and Rodeo | 11.12 | |
| Coach | 9.41 | |
| Maison Margiela | 7.95 | |
| Hennessy | 7.02 | |
| Kodak | 7.00 | |
| FashionNova | 6.98 | |
| Alexander McQueen | 6.97 | |
| Kappa | 6.45 | |
| SoundCloud | 5.88 | |
| Champion | 5.87 | |
| Moncler | 5.44 | |
| TOM FORD | 5.01 | |
| iHeartRadio Music Awards | 4.85 | |
| Ferragamo | 4.71 | |
| ESPN | 4.44 | |
| Versace | 4.40 | |
| Supreme | 4.32 | |
| Carhartt | 4.12 | |
| UGG | 4.10 | |
| Balenciaga | 4.07 | |
| Barber Shop Connect | 3.83 | |
| NBA | 3.78 | |
| Sneakerhead | 3.55 | |
| Polo Ralph Lauren | 3.54 | |
| Los Angeles Lakers | 3.51 | |
| Beats Electronics | 3.47 | |
| Verizon | 3.45 | |
| Louis Vuitton | 3.13 | |
| NFL | 3.06 | |
| BALMAIN | 3.06 | |
| KENZO | 2.81 | |
| Marc Jacobs | 2.74 | |
| Gucci | 2.74 | |
| MTV | 2.71 | |
| Fendi | 2.66 | |
| Rolls-Royce | 2.64 | |
| Philips | 2.58 | |
| Cartier | 2.54 | |
| ASOS | 2.51 | |
| Rolex | 2.48 | |
| Spotify Music | 2.47 | |
| Yves Saint Laurent | 2.45 | |
| Moschino | 2.44 |
Official Profiles
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LoginArtist: Lil Baby
The map shows every radio station that aired Lil Baby today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-05-28)
Total: 1,356,016
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Last.fm |
1,356,016 | 100.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Spotify |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 13:35:21 | BAND4BAND (feat. Lil Baby) | Kif Radio | Brussels, BE | 133 |
| 2025-08-22 13:31:16 | For The Night (feat. Lil Baby & DaBaby) | Hip Hop Nation | Washington, D.C., US | 190 |
| 2025-08-22 13:17:48 | The Bigger Picture | Cidade Hip-Hop | Lisbon, PT | 222 |
| 2025-08-22 12:48:06 | BAND4BAND (feat. Lil Baby) | CKIS-FM (Kiss 92.5) | Toronto, CA | 2 |
| 2025-08-22 12:46:50 | 2step (feat. Lil Baby) | 99.7 2Day FM | River, BC, CA | 161 |
| 2025-08-22 12:37:46 | Leave Em Alone (with Lil Baby & City Girls feat. PnB Rock) | WDKX-FM | Rochester, NY, US | 49 |
| 2025-08-22 12:19:21 | SUPPOSED TO BE LOVED (feat. Lil Baby, Future & Lil Uzi Vert) | KPAT-FM (The Beat San Maria 95.7 FM) | Orcutt, CA, US | 202 |
| 2025-08-22 11:58:55 | U-Digg | WGPR | Detroit, MI, US | 8 |
| 2025-08-22 11:51:10 | Rags2Riches 2 (feat. Lil Baby) | Kif Radio | Brussels, BE | 176 |
| 2025-08-22 11:22:03 | Dum, Dumb, and Dumber (with Young Thug & Future) | Mouv' Rap US | Paris, FR | 220 |
Popularity (2025-10-03)
| Platform | % |
|---|---|
| No data. | |