Liars

Liars — pop artist from US.

Led by the versatile Angus Andrew, Liars are known for their ever-evolving sound, transitioning from arty dance-punk to genre-defying experimentation over the…

Influence: 55.22% Fanbase: 35.64% Trending: 65.00% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 59.45% • Very Strong

As of 2025-09-09

41,417

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-08 04:21:15 UTC

Genres

popart popchamber psychrockmodern rockgarage psychexperimental rocknoise rockrockpsychedelic rockalternativeindie rocknew ravedance-punkalternativeelectronicalternative danceothersexperimentalfolk & traditionalfreak folkpunksasscore

Biography

Led by the versatile Angus Andrew, Liars are known for their ever-evolving sound, transitioning from arty dance-punk to genre-defying experimentation over the 2000s and 2010s. With each album, they explored themes of vulnerability and aggression, showcasing a mysterious and exploratory nature. From the insular percussion experiments of Drum's Not Dead to the dream pop of WIXIW, Liars' sonic journey culminated in the introspective TFCF and expansive collaborations on The Apple Drop.

Formed in late '90s Los Angeles, Liars emerged from a collaboration between Angus Andrew and Aaron Hemphill, later joined by bassist Pat Noecker and drummer Ron Albertson. Through experimental releases like They Threw Us All in a Trench and Stuck a Monument on Top and Drum's Not Dead, Liars established themselves as innovators in the indie rock scene. Following their move to L.A., Liars continued to push boundaries with albums like Sisterworld and WIXIW, showcasing a diverse range of influences and collaborations that ultimately led to their expansive 2021 release, The Apple Drop.

Top Brand Affinities

Report Date: 2025-09-09

Liars builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED STATES, UNITED KINGDOM, INDIA. With a heavily male (74%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (884 avg views per post), while Instagram provides social proof in comments and saves. Affinities with MOOG, Mixcloud, Ampeg point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Liars score 0.60% — Low bucket.

Brand: MOOGBrand: MixcloudBrand: Ampeg

Followers:41,417

Engagements:249

Rate:0.6%

Posts:1,494

Avg Likes:249

Avg Comments:3

Avg Views:884

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 41,417 · Engagements 249 · Rate 0.6% Posts 1,494 · Views 884 · Avg Likes 249 · Avg Comments 3 · Avg Views 884	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 32% 35-44: 17% 45-64: 7%	Largest: 25-34 (40%); next: 18-24 (32%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED STATES (30%) UNITED KINGDOM (7%) INDIA (5%) BRAZIL (4%) CANADA (3%)	Top regions: UNITED STATES (30%), UNITED KINGDOM (7%), INDIA (5%)
Platform Engagement	Instagram: 228 avg likes/post · Youtube: 884 avg views/post	Best reach: Youtube 884 avg views; best engagement: Instagram 228 avg likes

Top Brand Affinities

MOOG

Score: 59.45

Mixcloud

Score: 33.16

Ampeg

Score: 25.89

Ableton

Score: 18.85

Tate Modern

Score: 14.33

Akai

Score: 12.04

Kodak

Score: 6.46

Spotify Music

Score: 6.30

SoundCloud

Score: 5.86

Holden

Score: 5.48

Vivienne Westwood

Score: 5.38

Paramount Pictures

Score: 5.37

Brand	Category	Score
MOOG		59.45
Mixcloud		33.16
Ampeg		25.89
Ableton		18.85
Tate Modern		14.33
Akai		12.04
Kodak		6.46
Spotify Music		6.30
SoundCloud		5.86
Holden		5.48
Vivienne Westwood		5.38
Paramount Pictures		5.37
Coachella		5.22
Oculus		4.82
Lollapalooza		4.80
Kickstarter		4.70
Leica		4.62
Polaroid		4.59
Nixon		4.54
Pilsner Urquell		4.34
Hurley		4.25
Warner Bros		4.25
Fujifilm		4.16
Columbia Pictures		3.93
Tinder		3.86
Campari		3.67
Emporium		3.33
Airbnb		3.26
Pantone Inc		3.16
Dr. Martens		2.78
Showtime		2.78
MTV		2.66
Carhartt		2.64
Nintendo		2.52
Beats Electronics		2.52
Guinness		2.42
BBC		2.40
Lush		2.37
Nickelodeon		2.13
Cadillac		2.09
Nokia		2.08
HBO		2.03
WWE		1.95
Pixar		1.94
Star Wars		1.93
Budweiser		1.93
Pepsi		1.71
The Olympic Games		1.65
Paypal		1.62
Jaguar		1.62