Lia Clark

Lia Clark — pop artist from BR.

Lia Clark é uma das maiores representantes da cena musical LGBTQ+ brasileira, conhecida por suas músicas dançantes que misturam funk e pop de forma bem…

Influence: 51.02% Fanbase: 33.08% Trending: 59.98% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Santander • 53.12% • Very Strong

As of 2025-09-08

1,138,359

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:05:36 UTC

Genres

poppopfunk popasian poplatinpop lgbtq+ brasileira

Biography

Lia Clark é uma das maiores representantes da cena musical LGBTQ+ brasileira, conhecida por suas músicas dançantes que misturam funk e pop de forma bem humorada. Com hits como "Trava Trava" e "Chifrudo (feat. Mulher Pepita)", ela se tornou pioneira como a primeira drag queen no universo do funk no Brasil.

Seu álbum "É da Pista", lançado em 2018, contou com colaborações de artistas renomados como Gloria Groove e Wanessa, e seu single "Eu Viciei" ganhou destaque nacional ao ser tocado em programas de televisão e em festas de grande visibilidade. Em 2021, Lia Clark foi premiada com o "Orgulho do Vale" no MTV MIAW 2021, entrou no TOP 200 do Spotify e assinou contrato com a MYND8, consolidando ainda mais sua carreira na indústria musical.

Top Brand Affinities

Report Date: 2025-09-08

Lia Clark engages 18-24 & 25-34 audiences with repeatable results in BRAZIL, UNITED STATES, ARGENTINA. The fan base skews heavily male (60%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (39,000 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Santander, ChilliBeans, Lojas Renner, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lia Clark score 3.24% — Very Strong bucket.

Brand: SantanderBrand: ChilliBeansBrand: Lojas Renner

Followers:1,138,359

Engagements:36,895

Rate:3.2%

Posts:1,496

Avg Likes:41,234

Avg Comments:308

Avg Views:42,226

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,138,359 · Engagements 36,895 · Rate 3.2% Posts 1,496 · Views 42,226 · Avg Likes 41,234 · Avg Comments 308 · Avg Views 42,226	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 29% 13-17: 6% 35-44: 3%	Largest: 18-24 (61%); next: 25-34 (29%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	BRAZIL (95%) UNITED STATES (1%) ARGENTINA (1%) PORTUGAL (1%) INDIA (0%)	Top regions: BRAZIL (95%), UNITED STATES (1%), ARGENTINA (1%)
Platform Engagement	Instagram: 35,344 avg likes/post · Tiktok: 39,000 avg views/post · Youtube: 3,226 avg views/post	Best reach: Tiktok 39,000 avg views; best engagement: Instagram 35,344 avg likes

Top Brand Affinities

Santander

Score: 53.12

ChilliBeans

Score: 43.92

Lojas Renner

Score: 40.32

Grindr

Score: 19.89

Itaú

Score: 19.08

Lollapalooza

Score: 18.79

Ifood

Score: 18.76

Riachuelo

Score: 16.11

Ambev

Score: 13.40

Colcci

Score: 10.71

Hering

Score: 10.18

Itaipava

Score: 9.30

Brand	Category	Score
Santander		53.12
ChilliBeans		43.92
Lojas Renner		40.32
Grindr		19.89
Itaú		19.08
Lollapalooza		18.79
Ifood		18.76
Riachuelo		16.11
Ambev		13.40
Colcci		10.71
Hering		10.18
Itaipava		9.30
Amstel		9.02
Boticario		8.75
Barbie		7.90
Moda Praia		7.38
Banco Bradesco		6.53
Havaianas		6.20
Eudora		5.77
BaByliss		5.64
Pfizer		5.19
Budweiser		4.37
Wella		3.98
Avon		3.79
Mary Kay		2.61
Heineken		2.56
Burger King		2.47
League of Legends		2.44
Make Up For Ever		2.39
Fenty beauty		2.34
Vogue		2.34
Lacoste		1.95
Dolce & Gabbana		1.94
shein		1.93
Tomorrowland		1.90
SheInside		1.84
Tinder		1.75
Coca-Cola		1.75
Versace		1.69
L'Oréal Paris		1.65
DC Entertainment		1.60
Sephora		1.54
Renault		1.54
Calvin Klein		1.53
Balenciaga		1.51
Huda Beauty		1.50
Pixar		1.47
MAC Cosmetics		1.44
Coachella		1.37
Spotify Music		1.35