Leyya

Leyya — pop artist from AT.

Since 2014, Sophie Lindinger and Marco Kleebauer have collaborated as Leyya, writing, producing, and performing together. Their early hits "Drowning In Youth"…

Influence: 49.36% Fanbase: 23.41% Trending: 62.34% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Austrian Airlines • 73.25% • Very Strong

As of 2025-09-09

13,436

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:05:35 UTC

Genres

popgerman indievienna indieaustrian popindie poppoprockrockalternativealternative

Biography

Since 2014, Sophie Lindinger and Marco Kleebauer have collaborated as Leyya, writing, producing, and performing together. Their early hits "Drowning In Youth" and "Wolves" gained attention in Austria, with "Superego" receiving airplay and international support from prominent DJs. Leyya's success continued with their album "Sauna" in 2018, earning critical acclaim from publications like TIME and Der Spiegel, as well as winning an Amadeus Award for Best Alternative.

In addition to their musical achievements, Leyya's iconic "Wannabe" video secured them a UK Music Video Award for Best Newcomer in 2018. Following a break, the duo returned in 2021 with the EP "Longest Day Of My Life," showcasing their continued creativity and growth in the music industry.

Top Brand Affinities

Report Date: 2025-09-09

Leyya keeps 18-24 & 25-34 audiences engaged throughout AUSTRIA, GERMANY, UNITED STATES. The composition is heavily male (61%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 22,628 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Austrian Airlines, Stiegl, MOOG supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Leyya score 3.90% — Very Strong bucket.

Brand: Austrian AirlinesBrand: StieglBrand: MOOG

Followers:13,436

Engagements:524

Rate:3.9%

Posts:59

Avg Likes:505

Avg Comments:22

Avg Views:22,628

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 13,436 · Engagements 524 · Rate 3.9% Posts 59 · Views 22,628 · Avg Likes 505 · Avg Comments 22 · Avg Views 22,628	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 37% 35-44: 12% 13-17: 5%	Largest: 18-24 (43%); next: 25-34 (37%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	AUSTRIA (32%) GERMANY (14%) UNITED STATES (9%) UNITED KINGDOM (6%) FRANCE (5%)	Top regions: AUSTRIA (32%), GERMANY (14%), UNITED STATES (9%)
Platform Engagement	Instagram: 266 avg likes/post · Youtube: 22,628 avg views/post	Best reach: Youtube 22,628 avg views; best engagement: Instagram 266 avg likes

Top Brand Affinities

Austrian Airlines

Score: 73.25

Stiegl

Score: 61.64

MOOG

Score: 56.08

Akg

Score: 32.96

Ableton

Score: 31.47

Ampeg

Score: 23.44

Akai

Score: 20.98

Augustiner Helles

Score: 17.96

Sennheiser

Score: 16.92

Amazon Music

Score: 16.76

Arri

Score: 15.52

Pro Tools

Score: 15.18

Brand	Category	Score
Austrian Airlines		73.25
Stiegl		61.64
MOOG		56.08
Akg		32.96
Ableton		31.47
Ampeg		23.44
Akai		20.98
Augustiner Helles		17.96
Sennheiser		16.92
Amazon Music		16.76
Arri		15.52
Pro Tools		15.18
Hasselblad		13.60
Bim		12.93
Mixcloud		11.54
Zalando		10.77
Leica		9.48
Spotify Music		8.70
Kodak		8.45
Heinz		7.70
Pioneer		6.97
Polaroid		6.81
Olympus		6.76
Aperol		6.07
SoundCloud		5.86
Beats Electronics		5.63
Lufthansa		5.13
Fujifilm		5.05
Campari		4.65
Lollapalooza		3.78
Dr. Martens		3.77
Red Bull		3.63
Urban Outfitters		3.21
Tinder		3.19
Panasonic		3.05
MTV		2.94
A Game of Tones		2.84
Geocaching		2.63
NBC		2.52
Airbnb		2.28
ASOS		2.28
Sony		2.26
Citroen		2.24
Carhartt		2.21
Vans		2.12
Busch		2.11
IKEA		2.09
Heineken		2.06
Canon		2.06
Fiat		1.97