Leyla McCalla

Leyla McCalla — jazz & standards artist from US.

Leyla McCalla, a talented musician born in NYC to Haitian activists, blends three centuries of history and global influences in her music. Known for her…

Influence: 50.95% Fanbase: 21.53% Trending: 65.66% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

IndieGoGo • 20.07% • Very Strong

As of 2025-09-09

38,053

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:04:32 UTC

Genres

jazz & standardsjazzalternativealternative americanaamericannew orleans americana

Biography

Leyla McCalla, a talented musician born in NYC to Haitian activists, blends three centuries of history and global influences in her music. Known for her mastery of the cello, tenor banjo, and guitar, she has a distinct sound reflecting her roots and experiences, including her work with Our Native Daughters and The Carolina Chocolate Drops. Her fifth studio album, Sun Without the Heat, showcases a joyful yet poignant exploration of transformation through a mix of Afro-diasporic music styles.

In her upcoming 2022 album, Breaking the Thermometer, commissioned by Duke Performances, McCalla delves into the story of Radio Haiti journalists who risked their lives reporting news in Haitian Kreyol. The album and its accompanying multidisciplinary work highlight the vital role of a free press in promoting personal and societal liberation.

Top Brand Affinities

Report Date: 2025-09-09

Leyla McCalla connects with 25-34 & 45-64 audiences and shows durable traction across UNITED STATES, FRANCE, ITALY. With a heavily male (60%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 4,866 avg views per post; Instagram adds dependable engagement depth. Overlap with IndieGoGo, MOOG, Kickstarter highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Leyla McCalla moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Leyla McCalla score 0.97% — Low bucket.

Brand: IndieGoGoBrand: MOOGBrand: Kickstarter

Followers:38,053

Engagements:370

Rate:1.0%

Posts:2,108

Avg Likes:366

Avg Comments:10

Avg Views:4,866

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 38,053 · Engagements 370 · Rate 1.0% Posts 2,108 · Views 4,866 · Avg Likes 366 · Avg Comments 10 · Avg Views 4,866	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 33% 45-64: 22% 35-44: 22% 18-24: 20%	Largest: 25-34 (33%); next: 45-64 (22%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	UNITED STATES (34%) FRANCE (20%) ITALY (6%) CANADA (4%) SPAIN (3%)	Top regions: UNITED STATES (34%), FRANCE (20%), ITALY (6%)
Platform Engagement	Instagram: 273 avg likes/post · Youtube: 4,866 avg views/post	Best reach: Youtube 4,866 avg views; best engagement: Instagram 273 avg likes

Top Brand Affinities

IndieGoGo

Score: 20.07

MOOG

Score: 17.81

Kickstarter

Score: 17.01

Amazon Music

Score: 13.22

Mixcloud

Score: 11.79

Schwartz's

Score: 9.04

Ableton

Score: 7.16

Paramount Pictures

Score: 6.83

Spotify Music

Score: 6.70

Hurley

Score: 6.31

Walgreens

Score: 5.61

Showtime

Score: 5.25

Brand	Category	Score
IndieGoGo		20.07
MOOG		17.81
Kickstarter		17.01
Amazon Music		13.22
Mixcloud		11.79
Schwartz's		9.04
Ableton		7.16
Paramount Pictures		6.83
Spotify Music		6.70
Hurley		6.31
Walgreens		5.61
Showtime		5.25
Paypal		4.95
Airbnb		4.80
Pacific Northwest Wonderland		4.77
Verizon		4.54
Skoda		4.36
Bethesda Softworks		4.19
Nixon		4.15
Holden		4.14
Mulberry		4.12
CNN		3.87
Emporium		3.84
NBC		3.58
Coors		3.54
Pixar		3.51
Pfizer		3.44
Cadillac		3.07
Polaroid		3.04
Nickelodeon		2.95
SoundCloud		2.91
Guinness		2.76
Columbia Pictures		2.75
Kodak		2.63
Costco		2.56
The Olympic Games		2.49
BBC		2.32
Coachella		2.30
Dr. Martens		2.25
Tinder		2.25
Busch		2.19
Beats Electronics		2.18
Target		2.15
Activision Blizzard		2.00
Amazon		1.97
WWE		1.96
Sunnies Studios		1.95
Chipotle Mexican Grill		1.87
Etsy		1.76
Fujifilm		1.75