Lexie Liu

Lexie Liu — pop artist from CN.

Lexie Liu, the visionary singer, songwriter, and producer from China, has redefined genre boundaries and cultural expression with her avant-garde approach to…

Influence: 55.70% Fanbase: 33.07% Trending: 67.02% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 22.94% • Very Strong

As of 2025-09-08

714,459

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:55:33 UTC

Genres

popchinese electropop

Biography

Lexie Liu, the visionary singer, songwriter, and producer from China, has redefined genre boundaries and cultural expression with her avant-garde approach to pop music. Since her debut in 2018 with "2030," she has evolved through releases like "Meta Ego" and self-produced "Gone Gold," culminating in her ambitious multilingual album, "The Happy Star," released in 2022. Demonstrating her ability to push thematic boundaries, recent singles such as "dance dance" and "POP GIRL" showcase her fusion of Y2K nostalgia with cutting-edge production, all while maintaining full creative control as an independent artist.

In addition to her music, Lexie Liu is a fashion icon, serving as Miu Miu’s first China Ambassador since 2021 and ambassador for Saint Laurent Eyewear since 2019. She graces the covers of Asia’s top fashion publications and collaborates with esteemed brands like Chanel, Givenchy, Sprite, and Mercedes-Benz. With her fearless artistry and genre-defying sound, Lexie continues to shape the future of global pop music on her own terms, having chosen independence over conformity early in her career.

Top Brand Affinities

Report Date: 2025-09-08

Lexie Liu reaches 18-24 & 25-34 audiences concentrated in CHINA, UNITED STATES, TAIWAN. The demographic tilt is heavily female (55%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 9,207 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to GENTLE MONSTER, Thom Browne, Maison Margiela suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lexie Liu score 1.82% — Moderate bucket.

Brand: GENTLE MONSTERBrand: Thom BrowneBrand: Maison Margiela

Followers:714,459

Engagements:13,037

Rate:1.8%

Posts:553

Avg Likes:13,013

Avg Comments:155

Avg Views:9,207

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 714,459 · Engagements 13,037 · Rate 1.8% Posts 553 · Views 9,207 · Avg Likes 13,013 · Avg Comments 155 · Avg Views 9,207	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 24% 13-17: 9% 35-44: 3%	Largest: 18-24 (63%); next: 25-34 (24%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	CHINA (31%) UNITED STATES (22%) TAIWAN (10%) BRAZIL (5%) MALAYSIA (4%)	Top regions: CHINA (31%), UNITED STATES (22%), TAIWAN (10%)
Platform Engagement	Instagram: 11,795 avg likes/post · Youtube: 9,207 avg views/post	Best reach: Youtube 9,207 avg views; best engagement: Instagram 11,795 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 22.94

Thom Browne

Score: 20.12

Maison Margiela

Score: 13.06

Stüssy

Score: 11.94

Alexander Wang

Score: 10.63

Glossier

Score: 9.07

Acne Studios

Score: 8.71

Loewe

Score: 8.19

Supreme

Score: 7.32

Vivienne Westwood

Score: 6.61

Stone Island

Score: 6.53

JACQUEMUS

Score: 6.52

Brand	Category	Score
GENTLE MONSTER		22.94
Thom Browne		20.12
Maison Margiela		13.06
Stüssy		11.94
Alexander Wang		10.63
Glossier		9.07
Acne Studios		8.71
Loewe		8.19
Supreme		7.32
Vivienne Westwood		6.61
Stone Island		6.53
JACQUEMUS		6.52
Miu Miu		5.72
UNIQLO		5.53
Alexander McQueen		5.22
Coach		4.63
Balenciaga		4.45
Sega		4.23
Marc Jacobs		4.22
G-shock		4.17
Gundam		4.15
Fujifilm		4.06
Carhartt		4.03
Ferragamo		3.86
Sneakerhead		3.82
Lollapalooza		3.74
Final Fantasy		3.68
Summit Entertainment		3.56
Dr. Martens		3.56
Leica		3.42
Hermès		3.30
Bershka		3.15
Converse		3.13
The North Face		3.10
Los Angeles Lakers		3.08
ASOS		3.00
Burberry		2.87
New Balance		2.83
Urban Outfitters		2.81
Kodak		2.81
NBA		2.75
Hennessy		2.63
Gucci		2.57
Louis Vuitton		2.56
Vans		2.56
Yves Saint Laurent		2.54
Bulgari		2.48
Fendi		2.46
Christian Dior		2.38
Chanel		2.36