Lexi Jayde
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,965,407
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:30:58 UTC
Genres
Biography
Lexi Jayde speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, INDIA. Composition is heavily female (71%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (14,800 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Motel Rocks, Jeffrey Campbell, REVOLVE, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,965,407 · Engagements 359,876 · Rate 18.3% Posts 2,205 · Views 16,432 · Avg Likes 359,552 · Avg Comments 278 · Avg Views 16,432 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 60% 25-34: 19% 13-17: 15% 35-44: 4% |
Largest: 18-24 (60%); next: 25-34 (19%) |
| Gender Split |
Female: 71% Male: 29% Non-binary/Other: 0% |
Skews female (71%) |
| Top Countries |
UNITED STATES (33%) UNITED KINGDOM (6%) INDIA (5%) BRAZIL (4%) CANADA (4%) |
Top regions: UNITED STATES (33%), UNITED KINGDOM (6%), INDIA (5%) |
| Platform Engagement | Instagram: 357,119 avg likes/post · Tiktok: 14,800 avg views/post · Youtube: 1,632 avg views/post | Best reach: Tiktok 14,800 avg views; best engagement: Instagram 357,119 avg likes |
Top Brand Affinities
Motel Rocks
Jeffrey Campbell
REVOLVE
Glossier
Coach
Brandy Melville
Free People
Steve Madden
Nasty Gal
Barbie
American Eagle
Vivienne Westwood
| Brand | Category | Score |
|---|---|---|
| Motel Rocks | 55.02 | |
| Jeffrey Campbell | 25.87 | |
| REVOLVE | 16.99 | |
| Glossier | 14.18 | |
| Coach | 11.59 | |
| Brandy Melville | 11.43 | |
| Free People | 10.82 | |
| Steve Madden | 10.82 | |
| Nasty Gal | 10.57 | |
| Barbie | 8.87 | |
| American Eagle | 7.47 | |
| Vivienne Westwood | 6.51 | |
| boohoo | 6.09 | |
| ASOS | 5.97 | |
| ULTA Beauty | 5.81 | |
| Pull&Bear | 5.20 | |
| Elle Magazine | 5.16 | |
| OLD NAVY | 5.13 | |
| Miu Miu | 4.86 | |
| UGG | 4.77 | |
| Dr. Martens | 4.70 | |
| CBS Television Studios | 4.56 | |
| Victoria's Secret | 4.34 | |
| Urban Outfitters | 4.28 | |
| NORDSTROM | 4.25 | |
| iHeartRadio Music Awards | 4.04 | |
| CBS | 4.03 | |
| Stradivarius | 3.95 | |
| Topshop | 3.75 | |
| Gillette | 3.67 | |
| musical.ly | 3.56 | |
| Abercrombie & Fitch | 3.40 | |
| Coachella | 3.34 | |
| shein | 3.15 | |
| Kylie Cosmetics | 3.14 | |
| Nickelodeon | 2.88 | |
| Primark | 2.77 | |
| Kodak | 2.70 | |
| SheInside | 2.65 | |
| Sunnies Studios | 2.58 | |
| GAP | 2.57 | |
| Lollapalooza | 2.43 | |
| Guess | 2.40 | |
| Yves Saint Laurent | 2.31 | |
| Forever 21 | 2.31 | |
| MTV | 2.22 | |
| Bershka | 2.10 | |
| Too Faced Cosmetics | 2.06 | |
| FashionNova | 2.02 | |
| Sprite | 1.97 |
Official Profiles
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LoginArtist: Lexi Jayde
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
