Lewis Watson

Lewis Watson — pop artist from GB.

"Blue Skies Grey" is the latest release from rising indie pop artist X. The track showcases X's emotive vocals and introspective lyrics, set against a backdrop…

Influence: 55.31% Fanbase: 37.39% Trending: 64.27% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Nasty Gal • 10.75% • Very Strong

As of 2025-09-08

147,154

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:30:24 UTC

Genres

popindiecousticaoxford indieindie poppopelectronicdancefolk & traditionalindie folkindie anthem-folk

Biography

"Blue Skies Grey" is the latest release from rising indie pop artist X. The track showcases X's emotive vocals and introspective lyrics, set against a backdrop of dreamy production. With its captivating melodies and poignant storytelling, "Blue Skies Grey" solidifies X's place as a promising talent to watch in the music scene.

Top Brand Affinities

Report Date: 2025-09-08

Lewis Watson engages 18-24 & 25-34 audiences with repeatable results in UNITED KINGDOM, UNITED STATES, AUSTRALIA. The fan base skews heavily female (80%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (733 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Nasty Gal, Amazon Music, Glossier, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lewis Watson score 0.30% — Low bucket.

Brand: Nasty GalBrand: Amazon MusicBrand: Glossier

Followers:147,154

Engagements:442

Rate:0.3%

Posts:2,936

Avg Likes:413

Avg Comments:34

Avg Views:1,295

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 147,154 · Engagements 442 · Rate 0.3% Posts 2,936 · Views 1,295 · Avg Likes 413 · Avg Comments 34 · Avg Views 1,295	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 72% 25-34: 16% 13-17: 10% 35-44: 2%	Largest: 18-24 (72%); next: 25-34 (16%)
Gender Split	Female: 80% Male: 20% Non-binary/Other: 0%	Skews female (80%)
Top Countries	UNITED KINGDOM (33%) UNITED STATES (22%) AUSTRALIA (8%) GERMANY (6%) CANADA (5%)	Top regions: UNITED KINGDOM (33%), UNITED STATES (22%), AUSTRALIA (8%)
Platform Engagement	Instagram: 310 avg likes/post · Tiktok: 733 avg views/post · Youtube: 562 avg views/post	Best reach: Tiktok 733 avg views; best engagement: Instagram 310 avg likes

Top Brand Affinities

Nasty Gal

Score: 10.75

Amazon Music

Score: 9.60

Glossier

Score: 7.50

Selfridges

Score: 7.16

Lush

Score: 6.60

New Line Cinema

Score: 6.59

Topshop

Score: 6.50

Tate Modern

Score: 6.33

MISSGUIDED

Score: 5.85

Dr. Martens

Score: 5.57

Primark

Score: 5.42

boohoo

Score: 5.02

Brand	Category	Score
Nasty Gal		10.75
Amazon Music		9.60
Glossier		7.50
Selfridges		7.16
Lush		6.60
New Line Cinema		6.59
Topshop		6.50
Tate Modern		6.33
MISSGUIDED		5.85
Dr. Martens		5.57
Primark		5.42
boohoo		5.02
Showtime		4.81
Tesco		4.67
ASOS		4.60
Polaroid		4.50
Ableton		4.35
Guinness		4.31
Lollapalooza		4.25
Urban Outfitters		4.12
Cadbury		3.90
Kickstarter		3.90
Summit Entertainment		3.57
Kodak		3.49
Sunnies Studios		3.41
Spotify Music		3.35
BBC		3.34
Harrods		3.09
Chrysler		2.95
Emporium		2.93
Coachella		2.66
Baileys		2.63
Carhartt		2.62
NBC		2.44
Aperol		2.28
SoundCloud		2.19
Urban Decay Cosmetics		2.12
Budweiser		2.09
Vans		2.03
Busch		2.03
Paramount Pictures		2.01
The Olympic Games		1.99
Converse		1.93
McDonald's		1.90
Fujifilm		1.89
Tinder		1.78
Fenty beauty		1.69
Anastasia Beverly Hills		1.66
Walt Disney		1.66
Heineken		1.51