Letters to Cleo

Letters to Cleo — pop artist from US.

Formed in Boston in 1990, Letters to Cleo blends hooky pop songs with a rock band's muscle. Led by powerhouse vocalist Kay Hanley, the band released their…

Influence: 55.62% Fanbase: 32.85% Trending: 67.00% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 33.64% • Very Strong

As of 2025-09-09

19,239

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:04:50 UTC

Genres

poppopalternative popcandy poprockpop rockboston rockrockalternative rockamericanlilith

Biography

Formed in Boston in 1990, Letters to Cleo blends hooky pop songs with a rock band's muscle. Led by powerhouse vocalist Kay Hanley, the band released their debut album Aurora Gory Alice in 1993 under CherryDisc Records, gaining attention from major label Giant Records. Their hit single "Here & Now" from the sophomore album Wholesale Meats and Fish became a Top Ten hit on the Modern Rock Tracks chart and was featured on the TV show Melrose Place.

After releasing their final recording Sister in 1998, Letters to Cleo disbanded in 2000. However, they briefly reunited for projects like completing work on the animated series Molly-O. The band members pursued individual endeavors, with Hanley launching a solo career, Jones forming American Hi-Fi, and Riebling, Polce, and McKenna exploring production and engineering. Letters to Cleo reunited periodically for special events and released new music in 2016 with the Back to Nebraska EP.

Top Brand Affinities

Report Date: 2025-09-09

Letters to Cleo cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, UNITED KINGDOM, BRAZIL. A female-leaning (52%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 491 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Live Nation, Ampeg, Betsey Johnson, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Letters to Cleo score 1.06% — Moderate bucket.

Brand: Live NationBrand: AmpegBrand: Betsey Johnson

Followers:19,239

Engagements:203

Rate:1.1%

Posts:678

Avg Likes:203

Avg Comments:8

Avg Views:491

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 19,239 · Engagements 203 · Rate 1.1% Posts 678 · Views 491 · Avg Likes 203 · Avg Comments 8 · Avg Views 491	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 36% 18-24: 35% 35-44: 17% 45-64: 9%	Largest: 25-34 (36%); next: 18-24 (35%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	UNITED STATES (58%) UNITED KINGDOM (6%) BRAZIL (4%) MEXICO (4%) CHILE (2%)	Top regions: UNITED STATES (58%), UNITED KINGDOM (6%), BRAZIL (4%)
Platform Engagement	Instagram: 195 avg likes/post · Youtube: 491 avg views/post	Best reach: Youtube 491 avg views; best engagement: Instagram 195 avg likes

Top Brand Affinities

Live Nation

Score: 33.64

Ampeg

Score: 31.41

Betsey Johnson

Score: 27.97

MOOG

Score: 17.36

Akg

Score: 15.88

HBO Max

Score: 14.30

Gillette

Score: 13.75

Pro Tools

Score: 12.30

Amazon Music

Score: 10.92

Sennheiser

Score: 10.47

MTV

Score: 10.03

Columbia Pictures

Score: 9.38

Brand	Category	Score
Live Nation		33.64
Ampeg		31.41
Betsey Johnson		27.97
MOOG		17.36
Akg		15.88
HBO Max		14.30
Gillette		13.75
Pro Tools		12.30
Amazon Music		10.92
Sennheiser		10.47
MTV		10.03
Columbia Pictures		9.38
Paramount Pictures		9.19
Ableton		9.07
Schwartz's		8.93
Kickstarter		8.30
DeLorean Motor Company		7.93
Hot Topic		7.43
Walgreens		7.21
MATTEL		7.18
Glossier		6.93
Verizon		6.91
iHeartRadio Music Awards		6.71
Spotify Music		6.71
NBC		6.31
Lollapalooza		6.19
Nixon		5.56
Target		5.48
Macy's		5.45
NHL		5.17
Taco Bell		5.16
Coachella		5.16
Nickelodeon		5.02
HomeGoods		5.01
Dunkin' Donuts		4.97
Anthropologie		4.80
Kroger		4.67
Pfizer		4.60
Power Rangers		4.58
Sega		4.51
Dr. Martens		4.40
Margaritaville		4.37
FedEx		4.31
Warner Bros		4.25
CNN		4.20
Star Wars		4.16
AMC		4.08
Showtime		4.07
eBay		4.06
Guinness		3.98