Leto Brand Affinity ranks highest Palm Angels at 22.62% . Very Strong. Score DMDB 62.47% | Fanbase 53.87%

Leto — pop artist from FR.

Leto — pop artist · from FR · MAINSTREAM. Explore profile, biography and music insights on Digital Music Database.

Leto

Recognizable

Country: FR | Gender: male | Artist ID: 11e83fe2-8d80-ae64-8b24-a0369fe50396

Find Artist

Genres

popfrancotonpop urbainehip-hop & raphip-hop/rapfrench hip hoprap francaiship hoptrap

Influential: 62.47% Fanbase: 53.87% Trending: 66.77%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 22.62% • Very Strong

As of 2025-09-09

2,242,718

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.47% | Fanbase 53.87% | Trending 66.77% | CAREER STAGE: MAINSTREAM

Biography

Leto — pop artist · from FR · MAINSTREAM. Explore profile, biography and music insights on Digital Music Database.

Report Date: 2025-09-09

Leto builds repeat engagement among 18-24 & 25-34 audiences throughout FRANCE, CôTE D’IVOIRE, CONGO - KINSHASA. With a heavily male (77%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (355,790 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with Palm Angels, Kiabi, Sandro point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Leto score 2.62% — Strong bucket.

Brand: Palm AngelsBrand: KiabiBrand: Sandro

Followers:2,242,718

Engagements:58,709

Rate:2.6%

Posts:207

Avg Likes:56,839

Avg Comments:825

Avg Views:567,040

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,242,718 · Engagements 58,709 · Rate 2.6% Posts 207 · Views 567,040 · Avg Likes 56,839 · Avg Comments 825 · Avg Views 567,040	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 28% 13-17: 9% 35-44: 4%	Largest: 18-24 (58%); next: 25-34 (28%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	FRANCE (75%) CôTE D’IVOIRE (11%) CONGO - KINSHASA (6%) BELGIUM (5%) UNITED STATES (3%)	Top regions: FRANCE (75%), CôTE D’IVOIRE (11%), CONGO - KINSHASA (6%)
Platform Engagement	Instagram: 22,227 avg likes/post · Tiktok: 211,250 avg views/post · Youtube: 355,790 avg views/post	Best reach: Youtube 355,790 avg views; best engagement: Tiktok 24,650 avg likes

Top Brand Affinities

Palm Angels

Score: 22.62

Kiabi

Score: 19.90

Sandro

Score: 16.71

Lacoste

Score: 16.11

Accor Hotels

Score: 15.41

Ellesse

Score: 15.35

New Era

Score: 14.97

JACQUEMUS

Score: 11.98

Dsquared

Score: 11.85

Galeries Lafayette

Score: 11.85

Champion

Score: 11.55

boohoo

Score: 11.18

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Top Brand Affinities

Brand	Category	Score
Palm Angels		22.62
Kiabi		19.90
Sandro		16.71
Lacoste		16.11
Accor Hotels		15.41
Ellesse		15.35
New Era		14.97
JACQUEMUS		11.98
Dsquared		11.85
Galeries Lafayette		11.85
Champion		11.55
boohoo		11.18
Foot Locker		10.74
Grey Goose		10.18
KENZO		9.74
BALMAIN		9.14
Stone Island		8.35
Moncler		8.12
MISSGUIDED		8.03
Longchamp		7.91
Versace		7.67
Kappa		7.50
Carhartt		6.39
KARL LAGERFELD		6.15
Stüssy		5.71
Polo Ralph Lauren		5.55
Loewe		5.47
Emporio Armani		5.45
The North Face		5.28
Fila		4.69
Christian Louboutin		4.67
Ferragamo		4.67
Ableton		4.63
Alexander McQueen		4.62
Gucci		4.61
Puma		4.49
Kiko		4.38
ASICS		4.27
Elle Magazine		4.24
SoundCloud		4.18
Beats Electronics		3.98
Hennessy		3.96
Supreme		3.90
Hublot		3.86
Sprite		3.84
Bershka		3.80
Louis Vuitton		3.75
Cartier		3.69
Rolex		3.65
Dolce & Gabbana		3.59