Leslie Odom, Jr.
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
1,654,331
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:45:54 UTC
Genres
Biography
In 2018, Leslie began working on his third full-length album, Mr [S-Curve Records], during a writing camp at Skywalker Ranch, with production by Joseph Abate and Neff-U in LA in early 2019. Drawing from his deep musical passion and extensive career in music and entertainment, Leslie invites listeners to immerse themselves in his original songs. The album, showcasing his talents as a singer, songwriter, author, and actor, is out now for fans to enjoy.
Leslie Odom, Jr. connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, UNITED KINGDOM, CANADA. With a heavily female (64%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 120,950 avg views per post; Instagram adds dependable engagement depth. Overlap with Delta, T.J. Maxx, Verizon highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Leslie Odom, Jr. moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,654,331 · Engagements 40,070 · Rate 2.4% Posts 404 · Views 125,093 · Avg Likes 39,265 · Avg Comments 397 · Avg Views 125,093 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 46% 25-34: 29% 35-44: 11% 13-17: 8% |
Largest: 18-24 (46%); next: 25-34 (29%) |
| Gender Split |
Female: 64% Male: 36% Non-binary/Other: 0% |
Skews female (64%) |
| Top Countries |
UNITED STATES (67%) UNITED KINGDOM (4%) CANADA (3%) AUSTRALIA (2%) BRAZIL (2%) |
Top regions: UNITED STATES (67%), UNITED KINGDOM (4%), CANADA (3%) |
| Platform Engagement | Instagram: 31,176 avg likes/post · Tiktok: 120,950 avg views/post · Youtube: 4,143 avg views/post | Best reach: Tiktok 120,950 avg views; best engagement: Instagram 31,176 avg likes |
Top Brand Affinities
Delta
T.J. Maxx
Verizon
Coach
Publix
American Airlines
Steve Madden
Cheesecake Factory
SpeedPaint
NBC
OLD NAVY
Hot Topic
| Brand | Category | Score |
|---|---|---|
| Delta | 8.37 | |
| T.J. Maxx | 7.41 | |
| Verizon | 7.22 | |
| Coach | 7.07 | |
| Publix | 6.86 | |
| American Airlines | 6.62 | |
| Steve Madden | 6.60 | |
| Cheesecake Factory | 6.29 | |
| SpeedPaint | 5.63 | |
| NBC | 5.60 | |
| OLD NAVY | 5.59 | |
| Hot Topic | 5.54 | |
| Kroger | 5.54 | |
| Macy's | 5.51 | |
| iHeartRadio Music Awards | 5.47 | |
| Margaritaville | 5.10 | |
| Paramount Pictures | 4.98 | |
| HomeGoods | 4.77 | |
| Pixar | 4.76 | |
| BBC | 4.69 | |
| Gillette | 4.61 | |
| Shake Shack | 4.57 | |
| Cartoon Network | 4.51 | |
| Target | 4.46 | |
| Anthropologie | 4.30 | |
| NORDSTROM | 4.21 | |
| Chick-fil-A | 4.20 | |
| Kate Spade | 4.16 | |
| Comedy Central | 4.14 | |
| Showtime | 4.14 | |
| Bethesda Softworks | 4.09 | |
| Chrysler | 4.02 | |
| Summit Entertainment | 3.89 | |
| CNN | 3.85 | |
| Heinz | 3.83 | |
| Columbia Pictures | 3.72 | |
| Universal | 3.61 | |
| Busch | 3.56 | |
| Nickelodeon | 3.43 | |
| CBS | 3.40 | |
| ABC | 3.38 | |
| Urban Outfitters | 3.26 | |
| ESPN | 3.26 | |
| Walt Disney | 3.24 | |
| GAP | 3.13 | |
| Chipotle Mexican Grill | 2.81 | |
| Sprite | 2.77 | |
| Walmart | 2.74 | |
| The Olympic Games | 2.69 | |
| HBO | 2.69 |
Official Profiles
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LoginArtist: Leslie Odom, Jr.
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:30 UTC | Leslie Odom, Jr. | MGM Northfield Park - Center Stage | Northfield, United States | |
| 2025-12-10 04:00 UTC | Leslie Odom, Jr. | Orpheum Theater | Madison, United States | |
| 2025-12-11 03:30 UTC | Leslie Odom, Jr. | Fox Cities Performing Arts Center | Appleton, United States | |
| 2025-12-11 03:30 UTC | Leslie Odom, Jr. | Fox Cities PAC | Appleton, United States | |
| 2025-12-13 03:00 UTC | Leslie Odom, Jr. | Kauffman Center for the Performing Arts | Kansas City, United States | |
| 2025-12-14 03:00 UTC | Leslie Odom, Jr. | Kauffman Center for the Performing Arts | Kansas City, United States | |
| 2025-12-16 03:30 UTC | Leslie Odom, Jr. | Atlanta Symphony Hall | Atlanta, United States | |
| 2025-12-17 03:30 UTC | Leslie Odom, Jr. | MSU Riley Center | Meridian, United States | |
| 2025-12-18 04:00 UTC | Leslie Odom, Jr. | Orpheum Theater New Orleans | New Orleans, United States | |
| 2025-12-20 03:30 UTC | Leslie Odom, Jr. | Riverview Theatre | Shreveport, United States | |
| 2025-12-21 03:30 UTC | Leslie Odom, Jr. | Margot & Bill Winspear Opera House | Dallas, United States | — |
| 2025-12-21 03:30 UTC | Leslie Odom, Jr. | Winspear Opera House | Dallas, United States | |
| 2025-12-22 03:00 UTC | Leslie Odom, Jr. | Paramount Theatre | Austin, United States | |
| 2025-12-24 03:00 UTC | Leslie Odom, Jr. | Vilar Performing Arts Center | Beaver Creek, United States | |
| 2026-02-16 02:00 UTC | Leslie Odom, Jr. | Indiana University Auditorium | Bloomington, United States |
